Interpretation Of Important Indicators Of Clothing Store Management

Many clothing shops Management Lack of sufficient attention to sales data, do not know what important indicators to calculate and analyze. Although some shops find a lot of data, they are only superficial, do not analyze, and do not make targeted improvement actions according to their targets. As a result, shop personnel are dealing with various kinds of reports every day, and sales meetings are also like running accounts, and reporting data is meaningless.

How to make effective use of shop The complicated data and information produced in the daily management directly affect the formulation of sales strategy, the combination and distribution of products, the establishment and adjustment of sales targets, and the search and concentration of personnel's work priorities.

Sluggish sales analysis: This is a shop. Business analysis One of the most basic and intuitive data. According to the analysis of the product's salable and unsalable products, it has direct guidance for ordering and replenishment.

Based on this data, the store manager should check the stock of the best seller, make the stock safety line, prepare the replenishment, and understand the reasons for the sale, prepare alternatives for the best seller with insufficient stock; prepare the sales promotion for the unsalable goods, and review whether the reasons for the slow sales are related to the display and the sales skills of the employees, so as to make corresponding follow-up actions.

The proportion of sales of classified products: the analysis of sales proportion and inventory ratio of different types of products can help stores to understand the combination and sales of all kinds of goods, so as to make a judgement in ordering, assembling goods and promoting sales. It can also compare the sales proportion of our stores with other stores by this index, and we can know the characteristics of our store's sales and understand the consumption orientation of the store or the consumers in this area.

The store manager should rearrange the next order combination according to such indicators, consider strengthening sales promotion and presentation in the store with a lower proportion of sales, and selling different types of products to control and enhance the reasonable distribution of overall sales and inventory.

The above two indexes are the most basic and important indicators in business analysis, and are also the most instructive data for sales management. Of course, other indicators, such as product sales cycle, year-on-year, annulus and other data, can also guide shops to determine whether they are out of stock, the pressure on prospective inventory, and find out the influencing factors of business change.