Alibaba Announces O2O Entry Process To Attract Large Brands
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201404/14/20140414093343_sj.JPG "/" < < > >
< p > April 10th, a few days ago, Alibaba announced the application process of O2O brand online.
The Alibaba began to absorb the a href= "http://www.91se91.com/" brand "/a" business and promote the O2O project.
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< p > Alibaba said that the group will integrate PC Internet and wireless resources. Through wireless technology and big data products, it will provide a complete solution for marketing, member interaction and order support for offline retail businesses.
"To achieve online, offline data, commodities, inventory trading, capital through the whole channel retail mode.
At the same time, Alibaba O2O also helps the traditional retail businesses to achieve business electronization.
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< p > according to the application process of Alibaba's application, merchants need to log in with Tmall's main account, fill in company information and wait for staff to review.
After entering the O2O backstage, the merchant needs to import the address information of the store and complete the entry of POI information.
If necessary, merchants can apply to the respective O2O docking II to open the application of the store self promotion function, and the specific operation is completed in the background of Tmall.
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< p > in addition, brand players need to create their own membership system, create membership cards, and match corresponding members' interests on line and offline.
Alibaba recommends that every businessman reorganize the membership system, reduce the threshold and set up different members' rights and interests.
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< p > > a href= "http://www.91se91.com/" > Alibaba < /a > also recommends that all businesses be connected to pay, especially if all strategic cooperative businesses must get through the payment.
There are two ways to get paid: Alipay POS payment and shopping guide.
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< p > merchants need to rebuild the POS system of stores if they get through the a href= "http://www.91se91.com/" > Alipay < /a > payment, which supports acoustic payment and two-dimensional code payment.
The shopping guide is an intelligent APP used by purchasing agents, presenting offline products online shop form, with payment and IM functions.
O2O businesses can also create activities and set coupons, but apply for marketing permission to the corresponding small two.
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< p > Alibaba also announced "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ", Electrical City, building materials, home furnishing, home textiles, automobile, fashion life, jewelry glasses, beauty makeup and other purposes of the docking two, to facilitate the brand to complete the application process.
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