Textile Enterprises Seek New Profit Growth Points In Order To Turn Losses Into Profits.
< p > < strong > inventory aggravated growth fatigue, < /strong > /p >
< p > the first three quarters of 2013, China's < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > industry wide industrial added value increased by 8.6% compared to the previous period, a slight decrease compared with the previous period.
The total export volume of textiles < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > was 215 billion 311 million US dollars, an increase of 11.7% over the same period last year, and the growth rate was 10.7 percentage points higher than that of the same period last year.
The actual completion amount of fixed assets investment in the industry was 660 billion 450 million yuan, an increase of 17.7% over the same period last year, and the growth rate was 2.4 percentage points faster than that of the same period last year.
In the 1~8 month of 2013, 38 thousand Textile Enterprises above Designated Size reached 3 trillion and 979 billion 690 million yuan in main business, an increase of 11.8% over the same period last year. The growth rate was 2.5 percentage points higher than that of the same period last year. The total profit reached 184 billion 410 million yuan, an increase of 16.3% over the same period last year, which was 17.4 percentage points higher than that of the same period last year. The sales profit rate was 4.63%, a slight increase of 0.17 percentage points over the same period last year.
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At present, China's textile industry is facing opportunities and challenges as well as P.
On the one hand, with the increase of economic growth and per capita consumption level, the apparel industry will continue to maintain overall growth. Investors are especially optimistic about the prospects of high-end products; on the other hand, due to the impact of rising costs, channel changes, and new channels such as the Internet on the original channel, the international brand has increased the layout of the Chinese market, intensified the industry competition, and the garment industry development mode has changed from the previous extension to endogenous growth.
Some mainstream clothing companies are facing the challenge of intensified inventory and weak growth.
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< p > < strong > emphasis on information technology development of electronic commerce < /strong > < /p >
< p > in order to promote the rapid development of the textile industry and get rid of the profit loss situation of textile enterprises, finding the new profit growth point has become the primary task of textile enterprises.
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< p > Jiangsu Yueda Textile Group actively promotes the application of information technology. Based on the facilities such as the cable and other facilities built in the previous years, the data center and the local area network have been built to deepen the application of ERP.
Especially in the aspect of production process monitoring and management, the power monitoring system, quality monitoring system and on-line monitoring system for cotton spinning equipment have been gradually constructed, which has played a great role in the formulation of enterprise development strategy, crisis management and control, and supporting the pformation of production and operation mode of enterprises.
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< p > Shandong Ruyi group cooperated with Xi'an University of Science And Technology to develop a collaborative production management system for textile and garment manufacturing process. It focused on solving the optimization problems in the production planning process, and realized the tracking monitoring and management of the production plan execution process, which is conducive to the coordination and cooperation between the upstream and downstream enterprises in the textile and garment industry chain, and enhanced the business collaboration ability and the fine management ability of the production process.
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< p > it is understood that clothing textile online shopping is booming, and various e-commerce platforms are developing rapidly. But how do textile enterprises move forward in this tide? First, enterprises should use e-commerce innovation marketing mode, straighten out the relationship with traditional marketing channels, improve the targeted and after-sale service level of product sales; secondly, link e-commerce and production links, support and drive business process optimization and improve the rapid response ability of product manufacturing.
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< p > Guangdong a target= "_blank" href= "http://www.91se91.com/" > dress < /a > the company links online shopping with manufacturing, and develops "smart tailoring" network platform for T-shirts, denim clothes and other parts.
Consumers input data through the keyboard. The virtual fitting system on the Internet shows pictures. The platform also provides a large number of fabrics, colors, patterns, styles, etc. the consumers choose according to their preferences, finally confirm the order and submit it to the workshop production.
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< p > industry insiders believe that as the first category of online shopping, garment home textile is expected to achieve 40% online sales in 5 years.
With the rise of online shopping, the future industry restructuring is the general trend.
In 2013, Luo Lai home textiles participated in the "double eleven" business war with its sub brand LOVO, achieving sales of 160 million yuan, the first place in home textile category.
Fuanna and Meng Jie have already broken hundreds of millions of revenue.
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