"Less Gentry Dress" Becomes A New Favorite Of Department Stores. Men'S Clothing Begins To Emphasize Aesthetics.

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< p > < strong > men wear introduces the concept of "less gentry clothing" < /strong > /p >

< p > "business dress is a bit old-fashioned. The tide brand men's clothes are not formal. They can't wear any important occasions."

Mr. Guo, 30, is going to buy some men's clothes.

However, after he wandered around, he found that the difference with his impression is that nowadays men's clothing in department stores is changing very much. "Many new brands I saw for the first time."

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< p > a lot of department stores in Zhengzhou have changed the same stereotyped appearance of men's clothing in the past.

The biggest change is to make the concept of "less gentry" more and more complete.

This part of men's clothing is very different from the traditional concept of men's clothing. The former is more young and fashionable, and also can afford to stand up.

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< p > "fashion is getting lighter.

The former < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > often pays attention to the weight and significance, but now the lifestyle changes, the fragmentation of the text and the change of reading habits make many things become thin, and extend to the a target= "_blank" href= "http://www.91se91.com/" > dress < < > > the aesthetics will bring change.

Denis people's shop manager Cao Gang said.

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< p > Denis garden shop responsible person introduced, Denis garden shop has made great changes to men's clothing, on the original basis, specially added a floor "less gentry clothing", this floor has more than 50 brands.

In addition to Denis garden shop, Bauhinia department store, Zhengzhou Baisheng men's clothing has also made a small change.

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< p > some traditional menswear brands, because of their loyal customers, have already depended on brands, so they will not risk changing so as not to give up this part of their customers. This makes the brand mature with the growth of customers' age.

At present, the main force of the new business community has gradually become 70 and 80.

Based on this consideration, the department store has also broken down the men's clothing. The original business men's clothing is mostly covered by 35~45 year old consumers, while less gentry clothing is adjusted to 25~35 years old consumers.

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< p > < strong > some shopping malls even added a floor menswear < /strong > < /p >.

Before P, shopping malls were all women's clothing, but now many department stores have adjusted men's clothing and expanded the size of men's wear counters to increase the number and proportion of men's clothing, especially men's formal brands.

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< p > take Zhengzhou Parkson as an example. In the past several adjustments, men's wear brands have been constantly increased, especially the increase of youth leisure and men's leisure < a target= "_blank" href= "http://www.91se91.com/" > clothing /a > brand in the shopping mall counters, while the Denis garden store has added a floor on the original basis.

Several department stores such as Bauhinia department store have expanded the area of men's clothing area or adjusted the regional brand combination of men's clothing.

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< p > all because of the rapid growth of men's wear sales.

Denis garden shop official said, in recent years, men's demand for clothing is growing, and their share in performance is also rising.

The floor area of department stores is small, and the original men's clothing on one floor can no longer meet the needs of consumers.

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< p > "my husband's wardrobe is indeed richer than mine."

Ms. Zhen said.

Such a situation is becoming more and more common. Sales data of many department stores in Zhengzhou show that the purchasing power of male consumers has increased year by year, even in the near future of the retail environment.

This situation is not only regional.

According to a report released by Ou Rui International, in 2013, the sales growth rate of men's clothing in the world was slightly lower than 5%, slightly exceeding that of women's clothing.

This trend is the true portrayal of some of the biggest markets in the world. In the United States, Britain and Germany, men's clothing sales outgrow women's clothing.

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< p > < strong > men's wear begins to emphasize aesthetics, and men have to "trim their feet" and < /strong > /p >

< p > apart from the introduction of new positioning men's clothing, the old well-known men's clothing has diversified trends in product design, seizing the original customer groups and improving them.

For example, Zegna is divided into several brands for pure business people, including George, AJ Armani and so on, each of which has its own positioning.

In their view, the purchasing power of young business groups can not be ignored.

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< p > "because of the increasing number of young business people, we have to make improvements in order to win more customers."

Bauhinia department store a business men's clothing shopping guide, their new season slogan is positioned on "refuse the old board".

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< p > besides the men's wear, men's suits such as "Stata" and "Wei long" have always taken a place in business men's clothing. This season, they invariably take the style of self-cultivation as the keynote, and add fashionable young air to traditional men's clothes which are always steady and dignified.

These brands have introduced some more intimate versions this year, and the color of sweaters will be more hopping and fashion.

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< p > however, this internationalized format also requires consumers.

In front of a men's clothing store, a man was trying to put on a new jacket. His back design made him feel that he had to lose weight.

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< p > "in the past, there was no requirement for the tailor of business men's clothing, but now the big brand emphasizes the comfort level while emphasizing the aesthetic and the higher requirements for the figure."

Shopping guide said.

"No way. I tried several brands. I felt that my arms and shoulders were too tight. It seemed that I had to exercise."

The man said.

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