How To Display Can Increase Customer Entry Rate

When we talk about the rate of entering the shop, we will think of the window, because the window not only affects the rate of entering the shop, but also carries the important task of passing the brand culture. Beauty is a state of vision. Each person has different judgments of beauty. But to the appearance of a window model, the placement of a model wigs and ornaments to a certain extent directly affects whether the window is beautiful. The reasonable matching of model clothing can not only play the role of overall and beautiful, but also the main purpose of display, which is to promote sales.

The visual impact of color can not be ignored. The first thing to enter the human eye is the color, followed by the style, so the fusion of colors contains all the elements of the overall, beautiful and collocation. The model of autumn water is mostly composed of three combinations, so we take three models as an example. The so-called color fusion refers to the excessive color, and the three models will become a whole in color. That is to say, the same elements can be found on any two models. We can set a theme first, choose the color system in the theme, choose the best selling style and the proportion of the unsalable style in the color system, and finally make the model, so that our window display will not be so difficult. "

The attraction of the window led us to the shop. color - the whole color block. The distribution of color blocks also affects the brand positioning of customers. A soft combination of colors gives people a feeling of peace and gentleness. A strong combination of color combinations will give people a feeling of excitement and excitement. Based on our style of autumn water, we usually use soft coloured blocks to display. We combine adjacent color combinations such as yellow and green, yellow and orange, orange and red, but we usually do not use rosy red and yellow contrast color blocks. Gentleness, elegance and affinity are the brand messages that we pass to consumers through color blocks. In terms of color transfer, we can take seasons, festivals, climate, etc. as the basis. For example, in summer, we should put yellow, fruit green in the attraction area and give customers a cool feeling. When the weather is cool, we can display rosy red in the attraction area, give customers warm and warm feelings, and so on. In fact, the color brings us not only visual impact, but also more moving.

The display of single pole products directly affects the joint rate. Customers may only want to buy a pair of trousers. If the display is good, customers may consider buying the whole set of display products, which is the charm of display. The theme is to set up a theme display method for goods display. Like the window display, a theme is displayed. In the daily display, the theme is often ignored by us. We care more about the color system. In fact, the theme plays the soul role in the display. While paying attention to the theme in single pole products, we should pay attention to the same elements of clothing, such as fabric, texture and details. This is not only a whole, but also convenient for customers to choose the same elements of clothing. Color series and series display are displayed in series according to the display system of color system. When we display the color system, we should also pay attention to the display of the series clothing. This is the same theme we often talk about, together with the colors and fabrics, but the different styles are displayed together.

When we display, we often encounter flower colors. clothing Moreover, there are several sets of a series, and they are not only for coordination, but also for the sake of beauty, and also for the convenience of customers. Combination display and accessories matching. According to a series of collocation display, it refers to the display of different kinds of complementary clothing. With the complementarity of commodities, customers can continue to buy goods that they want to match after buying a product. It can not only diversify the overall display of stores, but also increase the probability of customers buying goods, so as to enhance their performance.

There are several forms of reasonable combination, including assembly, bottoms, sweaters, coats and accessories. Hierarchical performance, both in terms of level and color, gives customers a sense of hierarchy. This will not only give customers a visual sense of beauty, but also show products more clearly. The performance of goods sense of hierarchy can be adjusted according to the season, the length of the bar, the condition of the goods, and the form of two long, one short, two long and two short. Lighting coordination and strong sense of integrity. We often say that people usually like to go to bright places, so reasonable lighting adjustment is also particularly important. For a standard length bar, two spotlights are usually used for lighting. The light source is usually placed in the middle and upper position of the goods and the position in the rear part of the goods. So the light does not give people a glare, but the feeling of focusing. The adjustment of lighting is also related to season, color of goods and background color of store.

No matter what Window display Or single pole display is based on terminal data. In the shopwindow, the proportion of the best seller and the unsalable item is adjusted, and the color adjustment is adjusted on the basis of the best selling color. So we say that the display data comes from the terminal and serves the terminal.

Most casual wear shops have a wide range of business, ranging from dozens to hundreds of different kinds, so as to expand the service area and improve the turnover rate. The so-called scientific classification is based on a rational logic to classify the method, such as age sequence emissions, enter the door is juvenile clothing, the middle is youth clothing, the most is the old age clothing or children's clothing, or the left side is the middle price clothing, the right side is the high-end price clothing, the most inside is the after-sale service place. Scientific classification brings convenience to customer purchase and shop management.

Frequently changing clothing stores are fashion goods, and every time a fashion has gone through, the appearance of a boutique should be refreshed. If there is not much change in goods, some changes can be made in display, display and decoration, and the shop can also be changed to a new face to attract customers.