Interpretation Of Practical Standards And Principles For Clothing Display

< p > < strong > 1., neat and standard < /strong > < /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > clothing shop < /a > first of all, keep clean, clean, clean, no dust on clothing shelves, goods stacked, hanging and levelling, bright lights, giving customers a good shopping environment.

The clothing store specification is the division of the store area, the size of the rack, the display, folding and sampling of the clothing can be carried out according to the standards of the clothing brands or the conventional ones.

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< p > < strong > 2., reasonable and harmonious < /strong > < /p >

< p > clothing store passageway planning should be scientific and reasonable. The shelf and other props should be placed in accordance with customers' shopping habits and ergonomics. The division of all garment areas should be suitable for brand promotion and marketing strategies.

At the same time, we should also do "a href=" http://www.91se91.com/news/index_c.asp "clothing exhibition < /a > rhythm, color coordination, and the overall style of the shop inside and outside is coordinated and unified.

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< p > < strong > 3. fashion, unique < /strong > < /p >.

< p > in modern society, clothing is < a href= "http://www.91se91.com/news/index_c.asp" > fashion product < /a >, no matter whether it is fashionable dress or household clothes, no matter the fashion brand is printed, the display of clothing shop is no exception.

The clothing display in clothing store should have a sense of fashion, so that customers can clearly understand the main products and main colors, and get fashionable information from the display of clothing stores.

In addition, clothing display should form a unique brand culture of the clothing store, so that the entire clothing store has its own unique style and individuality from the design of the window, the display and display of the clothing.

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< p > the display work of a clothing store must be done in accordance with the above three criteria so as to achieve a good display effect.

With the strengthening of brand awareness of domestic garment enterprises, Chen Li is gradually being valued by brand enterprises.

It is a goal that we constantly strive to explore and integrate the display into the brand planning so as to make the exhibition and brand interact with each other and establish a brand featured display.

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< p > different positioning, the way of displaying goods will naturally be different.

For example, desktop display.

If you rely on the volume of profits to gain profits, the mass brand should be placed neatly on the table. This will also give customers the feeling of washing goods. This is also very much in line with the habit of buying clothes. If it is a mid-range fashion brand, the number of clothes displayed on the desktop will be greatly reduced. It can often display several suits, and the tops, trousers and accessories can match the brand style. This can attract the fashionable consumer groups to look at the shops; if you are going to take the high-end brand of clothing, and learn those international brands, there will always be only one item of clothing on the table. This dress will not only be displayed on the side surface, but also mostly in the glass cabinet, and the customers will not be able to touch it easily.

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< p > especially in large clothing markets and stores, good passageways can definitely improve your sales.

Its principle is to make customers easy to enter and difficult to get out.

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< p > the reason why it is easy for customers to enter the shop is simple. Many bosses understand that the access is smooth.

But how to retain customers? < /p >

< p > Mr. Luo said that the first thing to do is to keep the passages in the shop out of order, and to make customers turn around and turn around like mazes.

A common way is to set up several "middle islands" in the shop, often using folding frames.

The longer customers walk around, the more likely they are to buy, and the outside customers see more people inside, and are more willing to enter.

Next is to set up a rest area, and to set up a sofa or something.

Customers are tired of shopping. Sitting on the sofa and waiting for friends is your chance to increase sales.

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< p > first is the choice of main colors for decoration.

Mr. Luo said that the most stupid way is to choose black, white and grey. This kind of main tonal will not take away the elegant appearance of clothes. After all, clothing stores do not sell decoration.

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< p > after the decoration style is set, it is the choice of columns, inserting rods, spacers, and tabletop.

These things are used to hang clothes, and it is also important to choose well.

Mr. Luo believes that baking varnish glass is a good material with good quality and low price, even if there are some big brands.

The principle is to conform to the brand style and positioning.

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< p > is the light again.

Mr. Luo said, for a clothing store, the electricity consumption of lighting is really high, but if you want to make good sales performance, the money can not be saved.

He went to a newly opened clothing market in Jiaxing and found that many businesses did not use lights.

He said that man is a kind of light seeking animal, where light can attract eyeballs, but light depends on darkness. This is the technology of lighting.

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< p > the last thing to say is how to dress.

Mr. Luo said that there are many tricks to tell us a few simple principles.

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< p > 1. in order to make the overall harmony, whether positive or side hanging, it should be left, right and right, which is in line with the habit of seeing things from left to right.

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< p > 2. clothes and pants should be displayed together.

For example, clothing on the wall of the front display, many businesses like clothes on, pants under, think this is logical.

In fact, it is not.

The alternation of clothes and pants can increase the beauty of clothing.

The owners may try, the left most from the top to the bottom for trousers, clothes and trousers; the middle is clothes, trousers and clothes; the right side is trousers, clothes and trousers.

Such a collocation is not only good-looking, but also reflects your grade.

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< p > 3. the same wall, the color is not the more abundant the better, and some shops like to put the same color clothing classified, placed on sale can not play a catalytic role.

The key is to use color grouping.

For example, red, white and blue classic collocation, you can put the three colors in a wall, and set them in a responsive manner. They are both nice and clean.

For example, the use of complementary colors, yellow and blue together, red and green together...

Such color matching can definitely attract the attention of the eyeball.

In order to make the color appear cleaner, it is possible to use some display techniques such as lining and crossover. The effect will be very good.

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< p > 4. points, line and surface combination.

In fact, clothing display and other visual arts are interlinked.

Point refers to one piece of clothing; the line refers to all kinds of tools hanging clothes; the face refers to the entire wall.

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