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    How To Display Clothing On The Top Of The Women's Clothing Shop

    2014/4/7 21:58:00 111

    DisplayClothingMarketing

    A young women's clothing brand, shop shelves are divided into positions, 1.2 meters per warehouse, you can put two sets of hanging or one side hanging, one side hanging above a layer of 30 cm high level of space, and then up is 45 centimeters ~60 cm high blank position, that is, the side hanging on the top of the floor, how to display this laminate? There is a wall with five shelves, first, third, fifth bins are double hung, second, fourth storehouses are side hung, and 30 storyboards are on the side hung. The store manager displays a stack of packages and one in second warehouses. Hat Fourth warehouses are displayed in a stack of stacking and a pair of high heels. shoes On the top of the side, the shop workers put up a small flowerpot on top, a small red brown basin, green plants on top, but it looks like it is still empty. The store manager doesn't know what to do.


    [problem diagnosis]


    This is a common problem in many women's clothing stores. Many sales managers attributed the root cause of the problem to the display department or planning department of the company, saying that the other party had not designed or purchased some exhibits to distribute to the store. And some franchisees will buy some ceramics, sailing boats, Fortune Cat and other things on their own, so the nature will change. How should the top of the side hang be displayed?


    Before asking for details, ask a question first. What is the function of the side hanging? Someone will say, "the side hanging is so high that the above things are not convenient to take. Who knows what?" the floor height of a shop is generally within 3 meters, and the shelf design is mostly not more than 2.4 meters. The five warehouse shelves mentioned above are 2.4 meters tall. For most adults, standing on the shelf, the height of the arm is about 0.8 meters ~1.8 meters. The goods displayed on this height are easier to get. In human engineering, it is called gold display space. The goods displayed on display are basically in the height space.


    And the space of 1.8 meters ~2.4 meters is the space scope that we can not easily take the object. The top of the side hanging is at this height. The objects displayed on this height are not easy to take, but it is easy to see that in the human engineering, we want to display the exhibition space. Generally, we display some beautiful things. They can be props, exhibits, display boards, commodities, or many combinations. Some people call this magnet point.


    Well, how can we do it well in the case of the above? There are many ways. Although objective conditions are not always allowed, I will explain them as follows:


    1., we can combine the small items commonly used in the brand, for example, the trophy and cubs of the top of a British brand.


    2. a small prop designed and made in advance.


    3. through the design of POP card, you can add some accessories to combine.


    4. wearing a side hanger. clothes The half body mold.


    5. models, hand models support small accessories and combinations.


    6., the bag shoes combination supported by the shoe rack, the combination of bags and scarves, and so on, is the easiest to achieve.


    7., of course, it can also be a combination of colors and flowers.


    There may be many similar methods, but they must be done somewhat. In addition, the goods on the top are not easy to get, and it is best to have the same display in other places.


    Coup:


    The top part of the side hanging is a display area, and some foreign countries. brand There are many similarities between the pocket windows on the external walls, and they can also be displayed in the exhibition area. A bag is just a filling space. If you want to make a lottery, you need more auxiliary props. The premise is to be consistent with the goods here.

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