Why Do Luxury Brands Abandon The Bund?

< p > the earliest HUGO BOSS was Hugo, who recently opened in Kerry Center in Jingan and became a neighbor with Burberry.

Subsequently, Du Gabbana (Dolce&Gabbana) moved away from the Bund No. 6, and the Bund No. 18 also gradually lost Patek Philippe (Patek Philippe) and Boucheron (Boucheron).

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< p > of course, the most serious case of leaving is a href= "http://www.91se91.com/news/index_c.asp" > Giorgio Armani < /a > (Giorgio Armani), leaving the Bund No. 3, which has been operating for 10 years in early 2013.

This is the first store that Giorgio Armani (Giorgio Armani) has entered China. At that time, luxury consumption in China was booming. It rented a floor area of 1100 square meters.

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"P >" but not all "a href=" http://www.91se91.com/news/index_c.asp "> luxury" /a "all abandoned the Bund.

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P (Shiatzy Chen) moved to the The Peninsula Hotel not far away, and Patek Philippe (Patek Philippe) moved to the the Bund source club.

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< p > a responsible source of investment in the Bund source said that The Peninsula Hotel all luxury brands, while the Bund is the source of Yifeng catering and luxury goods, the two rental rates are more than 95%.

Compared with the old the Bund, where the store brand is highly concentrated and well segmented, flagship stores can be opened on the first floor to resume two floors or to the next level, and the rent is cheaper than the old the Bund 30% or more.

The rent for old the Bund is at least 50 yuan / square meter / day.

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< p > this is basically close to the first floor rents of famous shopping centers in Nanjing West Road and Huaihailu Road.

The information I have grasped is the most expensive one in Shanghai, which is still Hang Lung Plaza, reaching 110 yuan / square meter / day.

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< p > old a href= "http://www.91se91.com/news/index_c.asp" > the Bund < /a > is known as the "universal architecture Expo Group". After 2004, it is commonly known as "the Bund" or "XX".

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< p > "the owners will actively attract investment, but there is no systematization. Only 2 brands can hardly persuade the luxury goods business, and they can not control the next building."

Wang Mingshu, director of the consultant and Agency Services Department of the the Bund comprehensive project, said that the initial stage of the development of the whole of Huaihailu Road was relatively good at the beginning, but all the buildings were developed separately. The development teams and the companies were mainly respective (Note: that is, the two landlords, and Huaihailu Road was also experiencing the two landlord's offer to exaggerate the brand to run away from the shops), and the sharing of resources among the buildings, location differences, parking spaces and other resources. These plans were not completed.

The Bund has not yet been pformed into a European commercial street without a sense of luxury.

The Bund lacks the development of the area. Many branches of Fifth Avenue and Oxford Street are well developed and the whole is unified.

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< p > is a disaster caused by a single family.

The owner of a the Bund is a powerful state-owned enterprise. They lease their management rights to the independent developers, while the Bund has no special department responsible for the unified management of investment.

Most obviously, when you stroll around the Bund, you see a certain office building and a customs. The feeling of shopping is extinguished instantly.

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< p > the Bund merchants are embarrassed.

When the road system is slack and the parking system is broken, luxury goods are really postponed.

Wang Mingshu said luxury goods are being postponed and shops are still being studied.

For example, Prada is very popular in iapm and Kerry Center in Jingan. It wants to give consumers a good experience, the styles of goods are all homogeneous, and the service of VIP function area is good.

This is why Burberry, HUGO BOSS and other brands are doing well in department stores, but they want to come out in Jingan Kerry Center to open their own independent stores.

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< p > LV has 4 stores in Shanghai, and other luxury goods should be opened in Shanghai.

And this independent mode of opening up with landmarks can only be affordable for luxury goods.

Light luxury should be opened in the shopping mall where people flow.

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< p > anyway, due to the lack of retail atmosphere, retail retail shops will leave one after another.

Some retail brands in the Bund 18 may not be renewed.

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