"Closed Shop" Only Entertains VIP? Foshan Department Store Has Been Fresh.

< p > recently, a department store in Shanghai was at the peak stage of "a href=" http://www.91se91.com/news/index_c.asp "closed shop sales < /a >, which caused many people to discuss the news that only some VIP customers were open. The reporter realized that in fact, it was open to VIP customers at a specific time, and many department stores in Foshan had been implemented soon.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > South China Sea square < /a > in December of each year, a href= "http://www.91se91.com/news/index_c.asp" > member day /a will be introduced. The discount rate will be greater on that day, but members can bring in two friends.

Xinguang department stores will hold two big members' days in a year. Not only will there be preferential discounts, but also different game areas will be set up. Members can play games, win prizes and enjoy free food.

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< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201403/30/20140330094811_sj.JPG "/" < < > >

< p > "when there were similar events in the past, there were consumer complaints, conflicts and so on, so security was set up at the door."

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Liang Liting, deputy manager of Xinghua shopping malls, who has tried the same water sales, said that the implementation of closed shop sales did encounter the situation that consumers did not understand. However, promoting VIP members' Day is not setting the threshold, but revealing the value of members. Some consumers will also be interested in seeing it, resulting in the idea of joining the club. "We will send invitation letters to some potential customers and invite them to join P".

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Li Minxia, director of the Promotion Department of Nanhai Plaza, said that the South China Sea Plaza also launched a lot of promotions to customers on the day of its member activities. "This is a selling point for promotion, but we are ultimately hoping to attract more members, so as to provide them with closer services," P said.

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< p > for some people in the industry, referring to the risk of closed shop selling or causing the loss of customers, Miss Deng, who has more than ten years of commercial experience, said that the sales promotion mode is actually a selling point of the shopping mall, and it has no unfair meaning to consumers. It should treat the behavior more objectively. In addition, under the fierce competition in today's shopping malls, this initiative can also be regarded as an innovative way to attract people in shopping malls.

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