The Development Of Electric Business Is Threatening.

< p > Hong Kong stock "Yintai commerce" issued the 2013 annual report. During the reporting period, sales totaled about 15 billion 692 million yuan (RMB, the same below), an increase of 12.6% over the same period, and total business revenue increased to 4 billion 510 million yuan, an increase of 15.4% over the same period last year.

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At the same time, there appeared an online sales ranking of national retail stores in 2013, which was exposed by netizens in advance. < p >

The statistics show that the Hangzhou Tower is ranked third in the country, second only to Beijing Xinguang world and Guangzhou good Plaza.

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< p > the performance of the two largest department stores in Zhejiang in 2013 seems to boost the confidence of department stores: in the face of competition, there is still a way to live.

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< p >, what new methods do you have? < /p >

< p > strong > entity store, < < a href= > http://www.91se91.com/news/index_c.asp > > experience < /a > is the key to survival.

< p > "SIEMENS, Samsung, SHARP, Panasonic and other appliances prototype 40 percent off, 35% off, 25% off..."

This is not the selling advertisement of Gome and Suning, it is the clearance campaign launched by Ningbo Dongmen store appliance Museum in March 19th.

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< p > from now on, the Ningbo inexperienced Yintai will no longer set up an electrical home appliance, add 5000 square meters of food and 5000 square meters of movie theaters, and expand the life type of household products.

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< p > "Yintai will not sell electricity in the future."

Yesterday, Du Wei, general manager of Dongdian store, Ningbo intime department store, told reporters, "in the future, if consumers want to buy men's care products such as razors, they can be taken away from men's clothing."

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< p > Du Wei said, what they want to do more is to pass on the way of life.

The abandonment of traditional household appliances is due to the fact that they are no longer suitable for the demand of the entire store, and the contribution rate of this commodity to the shopping mall is only 6%. Secondly, according to the observation of the same industry and ecology for nearly two or three years, the sales of household appliances in Ningbo are not optimistic under the fierce offensive of Jingdong and Suning.

"Since it is not good for us, it is better to add more services, more products that consumers are interested in, and use the fashionable words now to be" better experience ".

For example, high-end kitchen products such as Zwilling and FISSLER will increase the experience venue. Every day someone will teach customers to cook Western food, stir fry, dessert and biscuits.

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< p > when doing business floor adjustment, this Yintai store adds food and dining. It sounds like Shopping Mall.

But Du Wei firmly rejected this point and said, "we are not Shopping Mall, but still regard department stores as the core.

What we want to do is to make our customers more sticked. "

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< p > < strong > expert: To study products and customers, department stores are not afraid of electricity suppliers < /strong > < /p >

< p > yesterday, Yintai annual data showed that the sales growth of the company was mainly due to an increase of 8% in the same store sales.

Industry evaluation, "in this environment to achieve the same store growth of 8%, it is not easy."

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< p > What are the problems in the traditional retail industry in the past year? What are the reasons? What challenges will face in 2014? How to adjust? How to deal with them? The final results of the 2013 annual ranking of the major retailers in the joint venture statistics network have not yet come out.

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< p > in 2013, the Sales Department of the mainland department store TOP15 ranked 4, and the performance of the department stores in 2012 declined, while the 1 were flat.

Of the 10 growth, only 2 grew to two figures, and the rest were low growth.

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< p > > Hangzhou a href= "http://www.91se91.com/news/index_c.asp" > general merchandise industry < /a > Senior Manager Li Ling summed up the data: "the rise is weak, the decline starts."

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"P," she said in an interview, "the pain of traditional retail industry is still continuing. The slowing down of the growth figures reflects the trend of declining sales and shrinking profits.

A key factor in last year's sales growth was gold. Because of the decline in gold prices, gold sales last year showed an explosive growth, while gold was not profitable.

In addition, it does not exclude the existence of some abnormal pay.

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"P", which has been working hard in the business circle all year round, seems calm to the decline.

A good company rises faster than others and slows down when compared with others.

In the case of a general downturn, it is very remarkable to be able to stabilize it. "

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< p > < a href= > http://www.91se91.com/news/index_c.asp > LI Ling < /a > think that the anti-corruption efforts and the ambassador's consumption of shopping cards are reduced; the economic depression leads to a decline in consumer confidence; the hollowing out of the manufacturing industry makes the lack of brand development power and so on.

The internal reason is that some department stores blindly hope to expand their chains and make gimmicks to promote the false prosperity of the business, but few people settle down to study the store business down-to-earth.

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How should the department store of P fall into a downturn? How do she adjust herself? She thinks that a good department store should consist of good products and moderate services.

Commodity is always the core of department store operation. The essence of business is always selling things. Other environments, services and so on are all added value.

In the current situation, she gave the suggestion that we should try our best to control costs, and at the same time, we should settle down and do solid research in two fields: commodities and customers.

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