Ouhai Shoe Leather Industry Takes Measures To Break Through

In 2013 P, global industrial production and trade remained weak, price levels dropped, international financial markets continued to fluctuate, and world economic growth continued to decline slightly.

The growth power of developed countries has been slightly enhanced, and developing countries have many difficulties.

Relying mainly on foreign trade in Zhejiang Wenzhou Ouhai district system < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry is still facing internal and external multiple pressures.

What is the current development of shoe leather industry in Ouhai district? Recently, the reporter visited some shoemaking enterprises and shoe leather association.

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"P > visit, it is gratifying to note that the reporter saw Ouhai District shoemaking enterprises workshop workers to a high rate of production, busy production, business orders.

The shoe leather industry association revealed that last year, the shoe leather industry in Ouhai District achieved good results in adversity, and the total industrial output value reached 11 billion 800 million yuan, up 2.6% over the same period last year.

Among them, 154 Enterprises above Designated Size, the total output value reached 9 billion 380 million yuan, an increase of 7.4% over the same period last year, and the value of export delivery was 7 billion 560 million yuan, an increase of 8.2% over the same period last year.

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< p > < strong > the situation is changing. The size of the enterprise is divided into two levels: < /strong > < /p >.

< p > < < a href= > http://www.91se91.com/news/index_s.asp > > export > /a > increase is the biggest breakthrough of export shoe enterprises in Ouhai in the past year in adversity.

With the constant changes of the international situation, shoe enterprises are facing difficulties such as cost increase, order pfer and unit price increase.

He Guoliang, Secretary General of the shoe leather industry association, told reporters that in 2013, for Ouhai's shoe enterprises, the achievements and the biggest bright spots were upgrading of product grades, upgrading of manufacturing capabilities and upgrading of enterprise management level.

Some scale enterprises, such as "Australia," "DESAY" and "Xincai Hong", can take the brand as the core, focus on industry, practice hard work, and invest in equipment, R & D, talent and meticulous management, so as to better promote the overall development of the industry.

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< p > but there is also a "haze" behind the beautiful "pcript" of shoe companies.

Because there is no fixed order, some enterprises even face the situation that they do not have a single order. They are in a storm in the fierce market competition.

Last year, dozens of small shoe companies in Ouhai District closed down.

He Guoliang said that the development of the industry to this stage, small shoe enterprises in the production process, technology and equipment, new product development and competition are not big enterprises.

It is impossible for some small shoe companies to grow naturally.

Some domestic enterprises reflect that if there is a bad management and returns, the enterprise will lose.

"Big enterprises still have relatively stable customers, the most unstable are small businesses, unstable orders, non-standard management, recruitment difficulties, many enterprises from small profits to losses, losses to a certain extent, and naturally shut down."

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< p > < strong > the main playing cards are clear and talented, leaving talents < /strong > < /p >.

< p > as the saying goes, keep your attention first.

In order to retain the old staff and bring in new employees, in the face of "labor shortage", shoe companies have worked hard on corporate culture and humanistic care: gold medal for staff, set up service age award, old band new reward, post holiday employee's reward on time, and monthly collective birthday for employees.

For example, Zhejiang Seite Shoes Co., Ltd. launched the new year return to the red envelope and the old staff service age award and other welfare measures before launching the annual leave. The new year's company opened up to 90% employees on the first day of the new year. At the beginning of this year, AAA group's double shoe Footwear Co., Ltd. awarded the gold medal to the 101 veteran employees who have been on the job for more than 5 years, igniting the passion of their employees. Last year, DESAY Group invested 1 million to set up the DESAY love foundation, which was used for staff assistance, assistance and major diseases.

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Less than p years ago, an employee of the Development Department of the "Shuang Bao shoemaking" company got sick, the cost of treatment was as high as about 400000 yuan, and the employees' family could not afford it.

After knowing the situation, the company organized a donation of love from the employees, which raised about two hundred thousand of the total donation.

"What difficulties do employees have in work and life? Come to me.

There was a dispute between employees and they came to me. "

Nie Shulin, executive manager of the Australian group, told reporters that in addition to material subsidies, enterprises also pay special attention to the mental health of employees and create a harmonious working environment.

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< p > < strong > innovative management mode, take measures to break through the situation < /strong > < /p >

< p > Ouhai shoe leather industry has become an important footwear production base after more than 20 years of development.

Footwear industry from domestic to foreign trade, the market scale is very large, and the product price is low, the output is high, the benefit is very obvious.

However, the footwear industry in Ouhai district also has some defects, the overall product quality is not high, and the innovation intensity is not big. With the shoemaking technology and Guangdong Dongguan and other places, raw materials and Europe and the United States have a big gap, all these factors restrict the development of footwear industry in Ouhai District.

Only by constantly upgrading and pformation can we seek growth and development.

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< p > how to look at the pformation and upgrading of shoe enterprises, how to turn and turn to each other?

In September last year, Xiaolin shoes and materials company continued to develop traditional rubber soles suitable for leather shoes, made TPR soles for casual shoes and rubber foam bottom, and made new breakthroughs in business mode.

Spend part of your mind on shoe design, match the sole of your company, so that customers can see the effect more intuitively, thus promoting the sole of the company.

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< p > technological innovation is the basis for promoting industrial upgrading. Therefore, upgrading production equipment and automation of production process is an important way for enterprises to upgrade and upgrade.

He Guoliang said, "shoemaking enterprises, on the one hand, are also making efforts to take the road of technological shoe making, and apply new technology and equipment and new technologies to enhance manufacturing capacity and further reduce production costs."

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< p > today, with the increasing labor cost, an intelligent device that can reach a large number of labor force has become the direction of technological pformation for more and more enterprises.

Under the premise of ensuring the normal production and operation of enterprises, many enterprises in Ouhai district have invested funds for technological pformation and equipment renewal, and actively promote the replacement of machines.

Last year, the Xinqiao leather shoes factory introduced the automatic cutting line computer sewing machine, using "machine substitution" to increase productivity, on the one hand, reduced the employment, and on the one hand alleviated the problem of technical difficulties.

Enterprises such as "Australia" invest funds, replace pipelines, increase product research and development, and enhance core competitiveness.

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< p > in recent years, the network economy has been developing rapidly like a dark horse. More and more traditional enterprises have joined the tide of e-commerce, and feel the spring breeze of this business.

Ouhai shoe enterprises, while guaranteeing the existing marketing mode, go to the battle of < a href= "http://www.91se91.com/news/index_s.asp" > electricity supplier < /a > marketing, in order to find a bigger market breakthrough.

Through the test of water electricity providers, many shoe enterprises have found a new way of development and readjusted the way forward.

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< p > this year many domestic enterprises use the start-up time to organize the order meeting and arrange production by order.

The export enterprises have established long-term cooperative relationship with their old customers, the customers are relatively stable, production tasks have been ranked in 5 and June, and some have even been discharged into September.

This year, some shoe companies have to reduce the production line by considering the risks of raising costs and raising the price of shoes.

An export enterprise has 4 external processing plants, and now only its own enterprises produce.

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< p > < strong > fine management to raise the level of enterprise productivity < /strong > < /p >

< p > employee pre job training and strengthening staff skills training is the direction of enterprise efforts.

Nie Shulin has his own opinion on improving the quality of the staff.

"Improve the quality of employees, make good products, and get customers' approval. Orders will naturally increase."

The company attaches great importance to the management of enterprises and employees, and has strict standards and requirements for the environmental hygiene of enterprises.

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< p > in production management, enterprises strictly control the use and production process of raw materials, standardize production and avoid unnecessary waste.

In the DESAY group sewing machine workshop, the reporter saw that the workshop was wide and bright, and the materials were arranged neatly, and the production of each line was in good order. Every employee did his duty and was busy in an orderly manner.

In the manual clamping process of the molding workshop, more than ten employees were seated on both sides of the line, and the shoes were nailed to the shoe last.

Mao Xunjin, a staff member from Jiangxi, has 13 years' experience in bag packing, and is a veteran technician. He can have 80 pairs in one day.

Because of his good technology, he also brought 5 disciples and became a master chef.

"Well paid, I am very satisfied with a href=" http://www.91se91.com/news/index_c.asp "> /a.

Mao Xunjin told reporters quickly as he clipped the bag.

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