Interpretation Of Customer Purchase Types And Purchase Psychology

　 General type

What is a general type? A general type. customer When making product purchase decisions, you need a holistic explanation. This kind of person's mode of thinking is better or more focused on grasping the general direction, principles and structure, and generally does not pay attention to details. In his mode of thinking, if he can grasp the big direction, big points and big principles, there will be no big mistake. The small details need not be noticed too much. This kind of people hate to pay attention to the small details of sesame mung bean.

　 Customer psychology:

This type of customer, we simply introduced to him, then the deal, such a customer is our favorite shopping guide, do not need to say too much, it is easy to deal with, this type of customer is relatively biased towards the general type, the purchase of clothing is also required to wear well off, convenient; buy shoes also prefer to wear good off type, do not like the style of shoelace; in life, the problem of eating is also enough to eat, do not eat too much demand.

　 Specific type

　　 Specific type The customers are just the same as the general customers. When making decisions, such a person puts all his attention on the details, and the questions raised are very particular about details. Usually these people are very observant and have sharp observation. They will see details that others can't see, so when making purchase decisions, they will take into account almost all the small details that can be considered or imagined.

People of this type are rather cautious and sometimes even more critical. They may ask you a lot of small, small details about the product and how many of them do not know how to answer. For example, price, fabric composition, yarn number and so on, such people need more time to think and collect information when making decisions, before making decisions. Therefore, when communicating with such a person, more information about products should be provided, and the smaller the information is, the more he can rest assured. He can make purchase decisions as early as possible, and in this case, the number of persuasions is the biggest.

In addition, such people buy other items in their lives, and like to read the instructions, carefully read the instructions and make decisions.

　 Customer psychology:

Customers are more concerned about details and are sensitive to numbers, so they like to read the information on the tag when they enter the door: first, look at the price; two, look at the fabric information (fabric composition and proportion and functional fabric introduction) on the tag.

When we encounter such a customer, we and Customer communication At the time, pay attention to details, pay more attention to digital description.

　　 The distinction between a general person and a specific person:

We know that the general type of people like the big direction, while the special type of people pay attention to details. When we communicate with customers, we can ask: "Sir / madam, may I give you a brief introduction or a detailed introduction?" so it is easy to distinguish from his answer.

　　 Pursuit type

The pursuit of customers is very concerned about what products can bring, and what is the final result. We talked about pursuing happiness and escaping pain. This type of customer cares very much about what benefits and pleasures the products can bring to him. Happiness means benefits, benefits, advantages and so on.

In terms of language, this type of customer directly tells others what I want.

　 Escape type

The escaping type and the pursuer are just the opposite. This type of person escapes from the pain. When shopping, most of the attention is not the benefits and benefits of the product, but rather the trouble that can be avoided after the purchase of products, which is to reduce the pain or to remove what is worrying them.

If you encounter such a type of customer, you should emphasize the emphasis. If you don't buy this product, what kind of trouble will you bring and what kind of pain will it increase?

This customer has a characteristic. When you ask him what he wants, he tells you what he wants.