Interpretation Of "Comparison" And "Characteristic" Strategy Of Store Marketing

　 1, better than the shops next door.

　　 Shop business It is the business of getting together. Consumers choose to buy their own satisfying products in a particular trade area, which is mainly the result of comparative choice. Keep in mind that consumers can only conduct a direct comparison of products within a very limited range. Because eating is slightly better than the next store, it can significantly improve the business performance of the store.

In fact, the commercial street with shops is the same. Consumers choose to consume only from limited information and their own direct view. Store competition is definitely limited competition business, competition mainly comes from "next door" shops. The next door is a limited area, usually within walking distance of 500 meters.

According to this principle, if your store is a little worse than the next store, it is impossible to do business well, even if it is done well.

　　 2, excellent salesperson can increase 20%. operating performance

Experienced shopkeepers know that excellent shop salesmen can easily increase business performance by more than 20%.

In the modern shop business, more than 60% of the turnover comes from the consumer's decision making purchase behavior, that is, many consumers decide to buy a particular product on the spot.

We know that good store design and decoration, marketable commodity lines, and various promotional activities, knowledge can attract consumers into the store browsing effect. Whether or not to buy depends to a great extent on salesmen's sales skills. Excellent salespeople are sales masters, and can make customers willing to pay their own pockets.

On the one hand, a good salesperson is the result of learning and training. On the other hand, there are also talented factors. The most important thing is the experience of field sales of specific industries.

20% of business performance means more than a few thousand yuan per month or even tens of thousands of dollars per month.

　　 3, focus Shop management The "home" goods

There is a "80/20" rule in business. That is to say, 80% of the business performance of the store comes from 20% of the goods. This is also the key to doing things.

A careful analysis of the sales information of store products reveals that there are several products selling well in the specific period, almost every day, the top of the list of shop sales. If it is out of stock, some customers also book in advance.

These best-selling products are the "on the house" goods of the shop. If we manage these stores, we can maintain the basic turnover and profits of the shops, and the business of the shops can be carried out smoothly.

Shops will soon be in trouble if they do not have the goods at a specific stage. Shops are all good, that is, they do not sell goods. They can hardly find out the direct reasons for the decline in business. If this happens, most of the shops are not in the shop.

In practice, it is very simple. If there are not a few of the top sellers in the sales charts for a period of time, we must pay attention to finding new products.

Bear in mind that there must be commodities and supply of goods.