Wenzhou Clothing Needs To Create Brilliance Again

Recently, the Secretary General of the China Council of the Asian Fashion Federation and Su Baoyan, vice chairman of the China Fashion (000902, bar and bar) Designers Association, came to Wen for eight people. Wenzhou How to do a good job in "China's textile and clothing brand center city" to conduct research and make recommendations. Su Baoyan said that last month in the China Ministry of industry and commerce's Promotion Conference on clothing brands, "Wenzhou clothing" is the most talked about topic. We believe that over 10 years ago, the "Wenzhou wear" campaign was very successful. In the past 10 years, Wenzhou's clothing was very quiet.

Su Baoyan said that Wenzhou clothing once again calls for regional brands, and needs a slogan that can be persevered in striving for. Whether it was "more than 10 years ago" in Wenzhou or the current "fashion consumption capital" put forward by the municipal government, the key is to persevere and form influence. Wenzhou clothing needs such regional influence. It needs more support from the government. It hopes to reproduce the strength of the cluster more than 10 years ago and become a model of "China's clothing brand center city" again.

Su Baoyan and Yang Jinchun, the Secretary General of China Fashion Association, came to Wenzhou with 8 people. Since last June, when Wenzhou became the first pilot city of "China's textile and clothing brand center city", she has come to Wenzhou to do related research and coordination work many times. According to the introduction, at present, China's clothing brand centers include four cities: Wenzhou, Shenzhen, Xiamen and Haining. Next, the state wants to promote the autonomy of the four cities by formulating brand value evaluation criteria, seeking brand stories, publicizing their own brands, planning shopping malls and docking. Brand development In order to enhance the state's right to speak in the international brand market, and help the development of the whole independent brand.

In the new year to Wenzhou, Su Baoyan said he felt a different smell, that is, the government departments attach more importance to the "clothing brand central city" construction than last year. She said that Wenzhou clothing has always been lacking in innovation, and their development needs more government support policies. Like Shenzhen and other places, the government attaches great importance to and supports the development of the industry.

International designer brands are popular, and domestic factory stores are ready to go.

Reporter: what impressed you most about Wenzhou costumes?

Su Baoyan: I am from Wenzhou. I have been in touch with Wenzhou garments since 1996. Remember that before and after 2000, Wenzhou clothing was very popular, almost becoming a model of the national garment industry. The once worn "Wenzhou" is very successful and has been unforgettable. Some colleagues in Beijing say that they still remember the popularity and solidarity of Wenzhou clothing at that time, when the influence of the whole region was deeply rooted in the hearts of the people.

Interviewer: what do you think is the most important stage of Wenzhou clothing?

Su Baoyan: what is most needed is the government's support for the industry, including tax and other policy support. In addition, it needs a persistent slogan that can be deeply rooted in the hearts of the people. This slogan is the direction that the government and industry can strive for. I hope that the "Wenzhou clothing" army can reproduce the original regional influence in the whole country and even in the whole world.

Reporter: in recent years, the market sales continued to be sluggish, the electricity supplier has brought the huge impact to the entity store, the enterprise pattern innovation seems to be imminent. Do you have any suggestions for this?

Su Baoyan: the brand price of the current consumer market is really too high, a thousand shirts, even we all find it difficult to accept. In recent years, there has been less and less space for the brand to raise prices, and the price fixing bubble has come to a time when it has to be squeezed.

Recently, some brands in Wenzhou, such as Jordan clothing, are in the push shop sales mode. Only this kind of shop is opened in a relatively low rent community. The pricing rate is low, and the sales mode with quality and brand protection can compete with the electricity supplier. Some time ago, Shenzhen clothing was also planned in the national community factory integration shop, all kinds of factory shops are ready to go.

We remember that the launch of the Japanese parity brand UNIQLO was just when the price of Japanese clothing brands was much bigger. Finally, it may succeed as a reference for us.

Reporter: how do you see the popularity of domestic fashion designer brands in recent years?

Su Baoyan: fashion in France last year Designer brand Exhibition: WHO "SNEXT fashion show", swallowing its predecessors with snake swallow elephants and rising stars, annexed the international clothing exhibition in Paris, France. After the international financial crisis, the number of advanced clothing sales in France declined sharply, and the designer brand with more individuality began to be favored by consumers, attracting the buyers from all over the world to do so. This seems to be a trend in recent years.

The package I use now is a designer brand bought in France last year, which is very modern and the price is moderate. With the maturity of the consumer market and the demand of the market for squeezing price bubbles, the designer brand with more uniqueness is on the rise. In the international market, the purchasing power of the middle class did not shrink due to the impact of the financial crisis. This information undoubtedly enhances their confidence in the domestic designer brand.