Meck International Loss 255 Million Sports Brand Dilemma Spread

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Meck international < /a > recently announced its 2013 annual performance.

In the context of a loss of 151 million yuan in 2012, Meck lost to 255 million yuan last year.

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The latest performance data of "P" Meck international show that as of the end of 2013, its sales volume was 231 million yuan, down 30.5% from the same period last year.

Among them, sales income of footwear sales was 121 million yuan, a decrease of 46.28% compared with the same period last year. < a href= "http://www.91se91.com/news/index_c.asp" > dress < /a > sales income was 90 million yuan, a decrease of 13.4% compared with the same period last year.

In addition, sales of accessories and soles increased by nearly 7 times to 20 million yuan.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201404/07/20140407100205_sj.JPG "/" < > > "

< p > in fact, in January this year, Meck released the < a href= "http://www.91se91.com/news/index_c.asp" > profit warning < /a >, indicating that the year December 31, 2013 will have a larger loss than the same period last year.

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< p > to this, Meck International said that the expansion of losses was due to the continued weakness in domestic demand, and the competition in China's sports apparel industry was still fierce. The major discount and intensive sales promotion of local major brands had a negative impact on their sales.

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< p > in the six major local sports brands that have announced their achievements, apart from the increase in net profit in China, Anta, PEAK and other brands have declined.

Among them, the 31st degree is down nearly 70%.

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< p > when these well-known brands collectively encounter Waterloo, the survival of the three or four line brands such as Meck is even worse.

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When p was listed on the market in 2010, its profit fell by half in 2011.

In 2012, Meck's international revenue fell by nearly half, and there was a loss of 151 million yuan.

"Meck next capital chain pressure will be very large, now the situation has been relatively dangerous."

Key Road Sports Consulting Co., Ltd. CEO Zhang Qing said.

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P, like Meck, is just as bad as flying in the same array.

Prior to that, flying international also issued a profit warning, pointing out that last year's performance will turn from profit to loss, mainly due to sales decline and repo dealer inventory, leading to a substantial loss last year.

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< p > Zhang Qing told reporters that the future sporting goods industry will be polarized. The brand with clear positioning, greater pformation and clear strategic direction will gradually get out of the predicament, and the brand pressure of the two or three tier will be bigger and bigger.

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