Do A Good Job In Men'S Underwear Marketing

< p > Huang Yanling is a "love man" < a target= "_blank" href= "http://www.91se91.com/" > dress "/a" shop manager, this job for her, in addition to requirements as a shop manager must have the ability and patience, more is a kind of tolerance and peace of mind.

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In April, the spring of Xiamen gradually deepened, and the winter's cold and bloated were left. It was located on the five floor of Dayang department store on the 817 road of the East Street, where the "P" was replaced by a more light and comfortable spring and summer new style.

Near the mall floor, 23 square meters of "love men" storefront is the whole range of work for Huang Yanling and two other salesmen.

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< p > as a store manager, Huang Yanling's daily work and shop assistants are almost the same: early, middle and late shifts, from cleaning up to sorting out accounts, counting inventory to receiving customers, even trivial work, will not let her reduce herself to the slightest standard.

Although the store did not start normal business at half past nine, Huang Yanling, who was on the day of the morning shift, arrived at the shop eight o'clock, cleaned the counters, cleaned up the shelves, changed the models for the models, and began a day's business.

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< p > apart from these trivial tasks, the store manager has more responsibilities than other salesmen: he is responsible for the monthly sales statistics, formulating the monthly sales plan, making employee payroll, and dividing the share of sales.

Because of the sales performance next month, every job can not be slack.

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< p > is not only strict with oneself, but also considerate to the salesperson Huang Yanling.

With the growing influence of the love brand, the counters are gradually increasing. Huang Yanling feels that he should let the salesmen contact with as many accounts as possible.

"Only in this way can they learn more about store management knowledge and experience. In the future, if the company opens a new store, the senior employees of these brands will also have a" self door "day. When they become independent, the experience gained now will enable them to enter the role more smoothly and quickly.

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"P", who is in charge of the retail front, will do much more than a target= "_blank" href= "http://www.91se91.com/", "dress /a", especially the maintenance of its members, in addition to trying to grasp the scope of its work. "Huang Yanling and her team will spend more time."

"When I am not on the counter, when my members come to the counter, I hope you can understand his consumption intention and preferences as well as I do."

This is Huang Yanling's most frequent saying at the meeting, and it is also her request to the staff.

In order to achieve this standard, every morning, middle and late shift, each shopping guide will explain his member's situation to colleagues who come to work.

"There are also cases of failure in the paction. We must also pay attention to it. Today, the guests come into our counters and why we do not have a list. It is something we must think about. This is not a waste of work. If the next time a similar customer arrives at our counter, it will be able to avoid his loss."

Huang Yanling at the regular meeting was very experienced.

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< p > "our line of work is characterized by dealing with people, what types of customers are likely to encounter, and some customers are good at communicating, but it is also common to meet some boring customers."

Because many products belong to men's underwear category, customers have to seize this point, deliberately make things difficult, or even have some rude language attacks.

Huang Yanling recalls that Mr. Adam once introduced a disposable cut underwear. When introducing the product characteristics to a customer, a customer deliberately asked about the wearing feeling of the men's underwear, and the language was very impolite.

"If you wear this shorts, will it be deformed? You're comfortable with it. How can I know how comfortable it is? You have to explain it to me."

"At this time, I want to explain from the male physiological structure, from the characteristics of underwear once tailoring, to its good inclusiveness to prove the comfort of this product."

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< p > Huang Yanling said, because the product belongs to the characteristics of men's underwear, it is very easy for some boring customers to seize this point to be true to you. After many years of sales work, it is normal to encounter these situations. Although these customers feel a little cheaper in language, but as a shopping guide, especially in the case of a senior brand, they must not be in a mood to speak. They can not even turn away from customers. They can only lead the topic away from the professional point of view and guide their customers' thoughts, and sometimes they will feel embarrassed by communicating with them.

"It is very skillful to grasp the yardstick, let him feel your professionally and respect you, and make him feel as a guide. We are not only selling" a href= "http://www.91se91.com/news/index_f.asp" underwear > /a ", but also recommending a positive and professional attitude to him.

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