In 2014, China's Experiential Clothing Store "Emerged."

To provide customers with a comfortable environment, a clothing shop like this is sure to be loved by consumers. Recently, in the clothing market visit, we found such a clothing store with entertainment and entertainment. There are not only leisure areas such as WiFi, coffee, fashion magazines, but also spacious and comfortable fitting rooms. Do you like this experiential clothing store?

Visiting the clothing market found that experiential clothing stores began to appear. Such a claim Leisure shopping The experience can satisfy the customers' shopping demand more comprehensively and receive the consumer's attention and favor.

So-called Experiential form A clothing store is a clothing store that provides WIFI, iPad, magazines, coffee and other convenient life services and consumer experiences to consumers at the store, so as to attract consumers to stay in the shop for a long time, use mobile phones or tablet computers to access the Internet, and log on to the website of clothing brands, APP or WeChat, so as to realize the transformation of offline users to online consumption.

A few days ago, on the street of busy road, Women's wear The store saw that the newly upgraded shop had not only a more spacious fitting room, but also a leisure area, which included WIFI, iPad, music, coffee and fashion magazines.

"I love the atmosphere of this clothing store because it's not just about buying clothes, but also playing with friends." Miss Deng, a leisurely coffee drinking member, said she would have 35 friends on weekends, while buying clothes and chatting. "The most important thing is that the store is equipped with iPad Internet access, which can directly login to the online shop, so that it can not only browse the latest styles, but also consult the collocation division according to their dress requirements and styles.

The owner of the clothing store said that now the competition of the entity clothing store is getting bigger and bigger, and the consumers' demands and tastes are getting higher and higher. The boss said that since last year, they began to increase the proportion of shops and leisure areas. Now the area of leisure areas has expanded from about 8% to about 25% now.

In the face of the impact of the electricity supplier, many traditional clothing retailers have realized the importance of the experiential service of clothing stores, and began working with WeChat, Alipay and micro Tao to upgrade the experience of stores, especially flagship stores, to realize the experience consumption mode of "life experience shop + mobile network".

"Some traditional clothing businesses choose to expand the space of the leisure area, and provide value-added services such as free internet access, coffee snacks and other value-added services, so that the clothing store has the functions of leisure shopping and social entertainment." Mr. Lin said that through these leisure and comfortable life services and consumer experience, consumers can stay in the experience store as long as possible, thereby increasing the volume of traffic conversion rate and increase sales.

However, clothing retailers also say that the importance of store experiential marketing is a trend of the future development of traditional clothing. However, the development of experiential clothing stores needs to expand the decoration of shops and leisure areas and occupy a large amount of space. Therefore, this kind of store transformation will undoubtedly deviate from the core of clothing retailing to a certain extent.