How To Accurately Identify The Role Of Store Manager

some Brand Company Only pay attention to the training of supervisors, and franchisees only pay attention to their own learning. They often neglect the training of store managers. The lack of training is the most important reason for the shortage of shop assistant. There are usually two reasons for the lack of training opportunities for shopkeeper. One is that Brand Company or franchisees are afraid to spend their cost and energy after training. They are hopping or being dug up because of their ability, or even deliberately reservations about some business knowledge. For employees, they generally regard training opportunities as one of the important criteria for assessing the working environment, so the more employees who have more training opportunities, the less fluidity they have. On the contrary, in the absence of training opportunities for employees, their ability is difficult to get much room for improvement, and the greater the mobility.

Another reason is that companies or franchisees do not have the ability to train. So we have to play. team Learning spirit, go to some professional training with the store manager, read more professional books and magazines. The key to our career development is not how much we can improve, but whether we have trained a successor who is equal to our current level.

For example, when a franchisee opens a store, he may be the manager himself. When he wants to open two or three houses... When it comes to shops, what matters is not how much of their ability has been raised, but whether they have trained more store managers who have their own level at that time, and copied them to form more than one "stealth shop manager", that is, the title is not a store manager, but they have the ability of a store manager. If one day the manager leaves or opens a new store, a new successor will be able to fill the position immediately. This is not only a good learning atmosphere, but also a basic guarantee to prevent staff turnover.

As the protagonist of a store, the store manager must first recognize his role and define his job scope and responsibilities.

1, the store manager is the sandwich layer in Hamburg. The store manager plays a connecting role. For the shop assistants, the store manager is the representative of the shop owner, should safeguard the interests of the boss everywhere, and can not discuss the shop owner's bad with the shop assistant, so that not only the shop work is not well managed, but also makes him lose the authority of management; for the superior, the store manager is the representative form of all the shop assistants, should be able to assume the responsibility of all the shop assistants, and can not avoid the problems everywhere. It should be clear that the job of a shop assistant is not the responsibility of the shop keeper himself.

2. Shopowner It's the commander of the army. For the unreasonable position of the shop assistants, improper coordination, etc., make corrections immediately so that the clerk can operate efficiently.

3, the store manager is the stimulant of the store. Constantly motivating shop assistants and inspiring salesmen morale, so that clerks can meet every day's work with vigor and vitality.

4, the store manager is a blending agent for the store. Most of the shop workers are young girls, and there are unavoidable contradictions in their long-term work and life. These minor contradictions are normal, but as managers, they should play a coordinating role and can not create antagonistic feelings among employees and make shop work smooth.

5, the store manager is the facilitator of the shopping guide. In China, most shops are small and medium sized shops, with a small number of employees. When customers are busy, the store manager should take the initiative to help guide shopping so as to enhance store sales performance.

6, store manager is shop trainer. Store managers should first strengthen their self-learning awareness and constantly impart knowledge to the shop assistants to enhance their overall quality.