Luo Qingqi: Retail Enterprises Without Data Will Become An Electronic Business "Wage Earners"

< p > < strong > the rise of electric business is "misleading" retail trade < /strong > /p >

Reporter: at present, with the rapid development of online retailing, there are even views in the industry that the online business enterprises will have a fatal impact on offline retail entities, and the retail industry will be replaced in the future. Is this correct view? < /strong > P > /p > strong

< p > > strong > LUO Qing Qi: < /strong > is a false proposition, because it is still viewed in the view of < a href= "http://www.91se91.com/business/" > enterprise /a > or industry itself, not from the user's point of view.

Therefore, the retail industry does not exist and there should be no online and offline disputes. The two retail formats are not the question of who will replace, but who can better grasp, satisfy the needs of users and innovate the shopping experience.

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< p > in fact, the current retail competition is still focused on two levels: one is user demand, the other is supply chain.

That is to say, the competition of retail industry is basically "business" instead of "store" (or "electricity"). The core of the real contest between enterprises is how to better optimize the supply chain, because all "stores" are a carrier of supply chain system.

The biggest change brought by the development of the electricity supplier is not reflected in the channel, but in the optimization of supply chain system.

With the development of information technology, all links of supply and demand have been visualized, and users, retailers and suppliers have become visible "communication" nodes. All data on supply and demand can flow rapidly on the "expressway" of the system. Thus, retail enterprises have generated user centered operation logic, which is the biggest subversion brought by the Internet era to the "a href=" http://www.91se91.com/business/ "retail /a".

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< p > < strong > electric business enterprise or entity retail sniper < /strong > /p >

< p > < strong > reporter: the current retail business environment has been changing repeatedly, the total market demand and operating costs are always fluctuating, and some retail enterprises have been shrinking.

But some retail businesses choose to cooperate with department stores and local supermarkets. How do you see this phenomenon? < /strong > < /p >

< p > > strong > LUO Qing Qi: < /strong > the concept of "tug of heating" by public opinion is not appropriate. It should be the concept of "divide and rule".

This "divide" is actually dividing the offline system from the online system, and using offline integration to snipe the fragmentary nature of the online system, which is easy to judge.

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< p > whether it is a measure of offline store or online business, its value is only referring to two indicators: first, < a href= "http://www.91se91.com/business/" > Traffic < /a > changes, one is the control ability of supply chain.

If these two factors are thrown away to see the changes in the retail industry, they will be deceived by various voices and false appearances on the market.

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< p > however, from the point of view of supply chain, it is obviously more valuable to realize joint operation with department stores and large supermarkets, because once the integrated operation of the offline system is completed, it will inevitably bring about changes in flow volume, which will fundamentally change the supply chain management capability of the offline system.

Therefore, instead of referring to the cooperation between retail enterprises and department stores and local large supermarkets, it is better to think of it as a "warm up" approach to create a new positive cycle.

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< p > < strong > retail enterprises no data < /strong > /p >

< p > < strong > will become a "wage earner" < /strong > /p >

Reporters: the two major retail chain enterprises in the industry show two different development paths in the Internet Age: some insist on the main retail business, become a staunch defender of offline channels, while others continue to expand the horse race enclosure. Why does this happen? < /strong > < p > strong

< p > > strong > LUO Qing Kai: < /strong > the essence of the Internet society can be summed up simply as a sentence: communication is less than a href= "http://www.91se91.com/business/" > economy < /a >, after all, economy means communication.

For the retail industry, the key to achieving rapid development is how to solve the problem of communication with users.

Under the trend of diversified development of retail formats, communication with users can be achieved in entities, such as network, mobile terminals, home appliances and other information terminals.

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< p > in essence, the retail industry in the future will show the trend of scramble for data air control. The data here include both user demand information and information of industrial chain integration. Only by constantly grasping user's demand data and other information can enterprises reorganize supply chain more accurately and further optimize and enhance user experience.

In addition to the data air supremacy, retailers should fight for cargo control rights, that is, the ability to integrate supply chain, but the size of cargo air control depends on information air supremacy. If there is no information air supremacy, the air supremacy of goods must be very small.

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According to P, although the competitive situation of the domestic retail industry seems to be complicated, it has not yet formed a perfect enterprise form that can dominate the market.

Therefore, it is too early to talk about whose mode is better than before. The key lies in who can take the lead in completing this < a href= "http://www.91se91.com/business/" > pformation < /a >, otherwise it will become a "wage earner" in data enterprises.

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