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    Multiplayer Attacks On Retail Entities Will Change The Form.

    2014/4/19 10:32:00 22

    Physical RetailRetailFormat Adjustment

    < p > at present, the challenges faced by the traditional retail industry mainly come from the following 3 aspects.

    < /p >


    < p > 1. The rapid development of online retailing.

    With the influence of cost advantage and consumer's consumption mode, online retailing has brought great impact to traditional retailing industry.

    In 2013, the total retail sales volume of the whole country amounted to 1 trillion and 850 billion yuan, equivalent to 8% of the total retail sales of consumer goods nationwide.

    < /p >


    < p > according to the relevant institutions, the online retail sale of < a href= "http://www.91se91.com/news/index_c.asp" > paction volume < /a > 60% belongs to online paction instead of offline consumption.

    More important than replacement consumption, Internet consumption has brought about changes in consumption concepts and habits. For example, after 80 and 90, these young consumer groups have been accustomed to using convenient network purchase and distribution mode to spend.

    < /p >


    < p > two, with the rapid development of industrial self marketing and brand self built channels, a large number of brands are coming out of department stores and supermarkets, instead of traditional retail businesses, such as "a href=" http://www.91se91.com/news/index_c.asp "rental counters" /a "and" entry fees ", but self built and franchise channels.

    Due to the reduction of sales cost and operating cost, the mode can give consumers more benefits and is welcomed by the market.

    Data show that in the first 10 months of last year, sales of various franchise stores increased by 9.9%, and profit grew by 9.2%, much higher than that of department stores and supermarkets.

    < /p >


    < p > three, with the acceleration of retailing format adjustment, the rapid development of community convenience stores is favored by consumers.

    According to the Ministry of Commerce statistics, the fourth quarter of 2013, the convenience store sales increased by 13.8% over the same period, the fastest growing in various formats, and maintained a 0.8% increase in the gross profit margin of the whole industry.

    < /p >


    In this year's government work report, Premier Li Keqiang pointed out that expanding domestic demand is the main driving force for economic growth and also a major structural adjustment. P

    "We should take consumption as the main focus of expanding domestic demand, and fully release the huge consumption potential of the population of more than 100 billion."

    < /p >


    < p > to this, Xiang Hin believes that the consumer market is expanding, but the consumption potential has not been completely released, especially the demand for service consumption.

    With the improvement of people's living standard, the consumption of commodities will reach a certain limit, and the demand will shift more to service consumption.

    The demand for personalized and experiential services such as information, pension, health, tourism and cultural consumption needs to be further released.

    < /p >


    The consumption environment of P also brought about the direction of change for the entity retailing industry.

    "The Internet will reshape the retail industry, and the retail industry will also provide consumers with new patterns and features in the future.

    The change is just the form, but the retail industry will not die. "

    To Xin, the existence of retail industry is inevitable, but if the retail enterprises stick to the traditional model, they will be eliminated by history and abandoned by consumers.

    < /p >


    < p > to Xin, it is pointed out that < a href= "http://www.91se91.com/news/index_c.asp" > traditional commercial < /a > has entered a period of comprehensive adjustment. We must have a full understanding of the current situation and enter the stage of pformation and innovation. We must pform ourselves from a whole perspective, and strive to innovate in terms of business philosophy, technological means and operation mode, especially in terms of service consumption.

    < /p >


    < p > at the same time, the Ministry of Commerce will continue to promote the pformation of retail enterprises, and do a good job in policy support, planning and guidance, and building the environment.

    "According to the spirit of the third Plenary Session of the 18th CPC Central Committee, the Ministry of commerce is taking the lead in studying the reform plan of domestic trade circulation system, and this year will launch relevant pilot projects, including promoting the reform and reorganization of commercial enterprises."

    Xiang Xin said that for the development of the retail industry, we should follow the trend and make good use of the situation. In addition to summarizing and finding typical examples, exploring the rules of experience and promoting the industry, we should also intensify the planning and guidance for the outstanding problems such as over exploitation and waste of land resources in the industry, so as to connect large commercial planning with urban planning.

    < /p >


    < p > in addition, the Ministry of Commerce will also step up efforts to improve industry norms, effectively use market forces and social forces, create a legal and standardized business environment, crack down on unfair competition such as infringement and counterfeiting, and carry out pformation of technology, green, environmental protection and standardized circulation facilities, and promote the development of modern service industry.

    < /p >

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