Garment Industry Is Developing Towards A More Specialized And Subdivision Direction.

< p > "in 2014, what do we need to do in the textile and garment industry?" at the recently held China International Clothing and accessories fair, the reporter interviewed several exhibition booths. When asked about the plan for the new year, the reply was answered with one word: "pformation".

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"P" is unique. The Chinese garment forum held in the same period of the same year will also "pform" as the theme of the forum.

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< p > strong > 2013, < a href= "http://www.91se91.com/news/index_c.asp > > textile industry < /a > encountering" the most difficult year "< /strong > /p >

< p > 2012, an insider's ridicule: "assuming that all garment factories are closed for 3 years, consumers' clothes are enough to wear", causing a great stir in the textile and garment industry. Although many industry leaders have come out to rumor, the overcapacity and inventory problems of the textile and garment industry have been revealed.

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In 2013, the textile and garment industry was named "the most difficult year in history" in P.

According to the research situation of China Cotton Textile Industry Association, in the first half of 2013, the operation rate of large enterprises was 85%~90%, about 65% of medium-sized enterprises, small businesses ceased production, production restriction further intensified, and the operating rate was only 30%. The average turnover time of cotton yarn products reached 20~30 days.

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< p > during this period, because of the high cost of raw materials, textile enterprises are facing the situation of "being caught in the back and against the enemy", which continues to suffer setbacks and domestic demand remains sluggish.

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< p > from last year to this year, Xia Guoxin, the chairman of GE's women's clothing, felt the most profound change was "change", which included lifestyle changes, shopping methods and fashion styles, as well as changes in the consumption environment.

He said that since 2013, many enterprises have really felt the pressure, the shop may not make money, and the new brands do not necessarily make money.

"At that time, we knew that it was because of the extensive and inadequate management at that time."

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< p > according to public data, domestic cotton price is still less than 16000 yuan / ton in early 2010, but since then, it has begun to soar, which is just as bad for the textile enterprises that have been in decline for many years.

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"P >" artificial and factory costs rise inevitably, although the pressure increases, but still can bear.

And the raw material of cotton accounts for 70% of the cost of cotton spinning enterprises, which is almost the gate of business.

The director of a cotton clothing company at the exhibition said.

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< p > < strong > the phrase "pformation" < /strong > /p >

Since last year, in the face of the complicated domestic and international situation, there has been a great change in the domestic apparel retail market. The online shopping market has been divided by online brands, WeChat shopping and other new shopping models. New consumption demand is constantly emerging, and consumption upgrading and social pformation are giving birth to new business opportunities.

In the new situation, how should clothing enterprises respond to environmental changes and how to further tap the market potential? < /p >

At the beginning of P, many garment enterprises shouted slogans of "pformation".

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P KingCamp, a well-known brand of outdoor sports products in China, said in an interview with our reporter that in 2014, the company will take outdoor equipment products as the pioneer and expand the outdoor self driving camping market at full speed.

The reason for this is that "demand leads to change, the market guides production, and the continuous warming of family self driving camping activities is the foundation for KingCamp to make changes. In 2014, KingCamp will provide consumers with professional and high-quality outdoor products".

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< p > seven wolves were also labeled as pformation.

Li Jiajia, an analyst with Guotai Junan, said that the company is experiencing the process of changing from "wholesale" to "retail" and from extension to intensive cultivation.

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Yao Jingyuan, a special researcher of the State Council Counselor's office, said at the ninth annual meeting of the China spinning Roundtable forum held recently. The comprehensive deepening reform of the textile industry is the "shifting period" of China's economy, the "painful period" of structural adjustment, and the synchronization of the "digestion period" of the negative effects of the past economic policies in the past. P

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< p > according to Sun Ruizhe, vice president of the textile industry federation < /a > > China a href= "http://www.91se91.com/news/index_c.asp" > 2008, the international financial crisis is a historical turning point in the development of the industry. China's textile industry has gradually changed to a steady growth since then, focusing on structural optimization has become the core theme of this development stage.

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< p > in the prediction of the trend of China's textile industry in 2014, Gao Yong, Secretary General of the China Textile Industry Federation, also proposed that "change" is bigger than last year in the whole textile industry dominated by "stability".

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< p > < strong > industry < a href= "http://www.91se91.com/news/index_c.asp" > polarization < /a > trend obviously < /strong > /p >

< p > it seems that "pformation" has become the "panacea" for the industry to overcome difficulties at a time. But how can this type of pformation really achieve the desired effect? < /p >

< p > from the recently published annual report of textile enterprises in 2013, the old enterprises that rely heavily on raw materials and primary products have appeared to decline in performance. Only the Jilin chemical fiber company has a net loss of nearly 400 million yuan.

But on the other hand, enterprises aiming at a niche market and actively developing new materials are "good scenery here". Huafu color spinning and Jia Linjie's net profit has maintained a rapid growth with annual growth rate exceeding 120%.

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< p > "the textile industry has begun to show obvious differentiation. With the change of the cotton policy and the different development mode of the enterprise itself, the dominant enterprises that focus on pformation and upgrading will get better and better, and the polarization trend of the industry will be more obvious."

Wang Qianjin, editor in chief of the first textile network and garment industry analyst, believes that the textile industry will pfer low value-added primary products to developing countries to cope with rising costs, and the production, design and marketing of high-end products will remain in China.

From the perspective of enterprises, industrial pfer will promote the pformation of textile enterprises to specialization and diversification, positioning in a niche market or multi product synergy.

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< p > Sun Ruizhe pointed out the 4 starting points for the development of China's textile industry in the future: first, taking material and intelligent technology as a breakthrough, strengthening innovation and strengthening the construction of textile and technological power; two, building the consumption power of the whole industry on the basis of brand orientation and fashion oriented power, which is the core of brand building; three, the construction of responsibility driven by environment and responsibility; and four, the cohesion construction with the goal of social favor.

"The promotion of efficiency through the promotion of labor productivity promotes the sustainable development of the textile industry through environmental friendliness, energy conservation and emission reduction in the production process, while maintaining brand loyalty in the process of consumption."

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< p > Zhang Yansheng, Secretary General of the national development and Reform Commission's academic committee, also mentioned in the recent speech entitled "building a new advantage in textile industry's international competition and cooperation". At present, China's textile industry urgently needs to solve some bottleneck problems, namely, lack of technology, lack of talents, lack of orders, lack of financing and lack of standardization.

Zhang Yansheng believes that these bottlenecks directly affect the pformation and development of the textile industry. He said that in the future, we should consider how to make channels, networks, brands and after-sales service systems in the global investment, global sales, global services and global cooperation, and use capital exports to drive the global layout of China's textile industry value chain to enter a new stage.

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