Promotions For Children's Wear Shops

　　 To make clear Sales promotion objective

In order to understand the current situation of the children's clothing brand in the market, we should make an accurate investigation and description of the current market situation and the purpose of the activity. Then, what is the purpose of the development of the children's clothing brand? Then, what is the purpose to achieve this activity? Is it to deal with the inventory? Is it to increase sales? Is it to attack the competitors? Is it the new product market, or to enhance the brand awareness and reputation? Only when the purpose is clear can the activity be targeted so as to achieve the goal of sales promotion smoothly. What needs special emphasis is that the difference between Chinese children's clothing brands is not so obvious as that of adult clothes. Therefore, before implementing the activities, we must find out the difference between the competitors and the brand, even if it is subtle, and finally strive to make the brand's advantages stand out.

　 To make clear Active object

To promote sales, we must make precise positioning of the activity objects. This is the most basic requirement: this activity is aimed at all children, parents or children of a specific class in the target market. What is the scope of the activity control? What are the main objectives of the promotion? Who are the main objectives of the promotion? Who are the secondary goals of promotion? Mainly to attract parents to buy or to attract children to buy. (here we need to note that although children's consumption will eventually be realized through parental purchase, there are great differences between the two points of concern.) the correctness of these choices will directly affect the final effect of promotion.

　 Draw up Activity theme

In this part, we mainly solve two problems: determine the theme of activity and the theme of packaging activities. Are prices, discounts, gifts, raffle, coupons, service promotions, demo promotions, consumer credit, or other promotional tools? What promotional tools and promotional themes should be chosen, taking into account the goals, conditions and circumstances of the event, and the budget and distribution of promotional expenses.

After we have identified the theme, we should try our best to "make the banner of tiger skin" as much as possible, and weaken the commercial purpose of promotion so as to make the activities more close to consumers and impress consumers. For parents, the theme of "environmental protection, health care and intelligence" can be highlighted to a large extent. For the direct consumers of children, they are interested in the theme of "fun and fantasy".

It is worth noting that this part is the core part of the sales promotion program. We should strive to innovate, make the activities with shock and exclusiveness, let people really willing to buy your children's clothing products, at least remember your brand characteristics.