How To Promote Sales In The Off-Season?

　 First, the cognitive bias of business personnel to form.

Many clothing stores in the off-season salesperson's inertia thinking often exist in the cognitive bias, resulting in behavioral errors.

　　 Two. Distributor Cost closure

The short-sighted behavior of clothing dealers has decided that it is normal for a clothing store to be caught in the off-season promotion costs. Especially for fast moving consumer goods dealers.

　 Three, the changing environment of the market

When things change, things change. Nowadays, the market competition is more intense, and the variability of the marketing environment brings difficulty to the decision of the clothing store's off-season promotion. The result is that there is a big deviation between the effect of the clothing store's off-season promotion and the expectation.

　　 Four. Executive power difference

Poor execution is one of the most important reasons for poor sales promotion in the off-season. If there is a creative off-season promotion plan, if the execution is poor, the purpose of sales promotion will not be achieved.

　 Five, lack of follow-up support for promotion.

Many times, clothing stores are off-season promotions just for the purpose of collecting receipts. After transferring the inventory to distributors, the manufacturers do not follow the control of the two batches and terminal promotions.

　　 Six. Promotion The sense of rhythm is uncertain.

In the off-season promotion of clothing stores, most manufacturers often find fault with the sense of rhythm of sales promotion, and the direct result is the "unbalance" in the off-season promotion of clothing stores.