How To Solve The Disadvantages In Modern Management

< p > I observed the sales process of the fashion shop clerks on a pedestrian street in a certain city, and the different stores were surprisingly consistent.

They all wore uniform shop clothes and a uniform hat, which printed the company's logo.

They start from the door of customers to the last door, and the steps of marketing are unified and the same is true.

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< p > when customers are showing signs of entering the store, customers who are standing in front of the shop are called "welcome guests". They will shout "welcome to * * *". This is to promote prospective customers to enter the store, and to inform their companions that there is a visitor.

The shop assistants will shout "welcome."

This step is called "welcome guests".

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< p > after customers enter the store, someone specially guides customers to introduce "a href=" http://www.91se91.com/news/index_c.asp > commodity > /a ", no matter that product is interpreted to be suitable for customer consumption.

This step is called "persuading purchase".

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< p > when the customer begins to look carefully at commodities or try them on under repeated persuasions, the next step will be the marketing process.

A salesperson is not allowed to say anything that damages the image and self-confidence of customers. Some of the poor customers will be praised as a flower by the shop assistant. "Big sister, you wear this good, too show your temperament". Customers change their clothes in another style, or they say, "Oh, big sister, this makes you look younger."

The work of "Zan Ke" can be undertaken by all the clerks, and they are "child care" for each other.

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< p > if you see that the customer has no intention of choosing anything, the salesperson will not easily let the customer go away and make the last effort. This step is called "staying guests".

Customers mainly ask customers what kind of products they want, and continue to introduce new products.

"Staying" also includes "retention" for customers who have already been consumed: you can apply for warranty cards, VIP cards, discount cards, membership cards and so on. Anyway, I hope you can come back next time.

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< p > the last step is to "see off".

This can be seen as a continuation of the "stay" or an independent step, so that customers can feel that the business is beginning to end and the business is not etiquette.

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< p > however, if a href= "http://www.91se91.com/news/index_c.asp" > Customer < /a > see the salesmen busy each other, even if you do not take a look at them, even when your eyes follow the welcome guests to welcome "welcome", when customers themselves are ashamed, but when they hear a loud praise, praise is like sarcasm.

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Less than P, even more, even the work of formalism that does not involve anyone's feelings is not easy to do. It is completely done by machines. Many shops save money, and even the guest of welcome is not set up. Directly buy an "electronic welcome" installed at the door. Any animal with body temperature and infrared radiation will enter the store. It will normally say "welcome to the shop" like the starlings. It can also be set up for three times, with the purpose of reminding the employees of the shop that there is an infrared emitting object (maybe a dog!).

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< p > If a manager has read the book that the manager has read, and a customer has read the marketing book, it is not known whether the business technology of the manager can still play its due role.

Managers' "ideological work" (encouragement) is probably a kind of "flicker", which is a "working procedure" that is read by others.

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< p > incentive failure, in fact, is to encourage mechanized programming. Managers' incentive to managers is not from the bottom of their hearts, but most of them are "what they do not want". Therefore, managers will have an understanding of "do not apply to others", and they will arrive at their own teasing and cause conflicts.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > commercial marketing < /a > in the past, "customers are the parents of food and clothing" and "children and old people do not cheat", but this is the only way to win customers' appreciation from the hearts of businessmen.

Now many business schools, especially marketing specialties, formatted this business concept, the marketers created have no inner enthusiasm, and all the marketing process has become a routine, making customers feel like monkeys have been fooled.

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< p > psychological comfort needs to be revealed from the true feelings. If it is a polite way of speaking, it will not play any role and may be harmful.

When Zhu Geliang condoled with Zhou Yu in the same year, in addition to the political performance, he could not deny Zhu Geliang's recognition of Zhou Yu's talent and the real regret of his early death.

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During the earthquake relief work under P, the Chinese people first learned a lot about "psychological intervention" on a large scale.

The victims need to be comforting, not only material, but also psychological.

However, if psychological comfort is just an internship for students majoring in psychology, it does not contain sympathy and comfort from the heart, and even accuses each other for different intervention skills. This psychological intervention is nothing less than psychological destruction.

On the contrary, those soldiers and volunteers who never abandon the disaster victims do not have much language, only the love and humanity from their hearts, but they can best touch the victims and give them the truest hope of rebirth and courage of life, so that they can get the best psychological comfort.

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P, similarly, when a force's pre war mobilization before it becomes a mechanical sermon, it is difficult to form a fighting spirit of mutual hatred and hatred.

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