Analysis Of Strategies For Off Site Promotion

< p > for manufacturers, it is necessary to create the momentum of promotional activities. Outdoor roadshows are an essential part of group sales. Roadshow activities should be colorful and site selection is the key to ensure that the branch can detonate 3-5 major cities in the whole province.

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< p > these marketing behaviors and management psychology of the manufacturers are a very good opportunity for manufacturers to interact with each other. For example, roadshow activities can be pformed into the support of agents to specific stores, so as to increase the public relations strength of the stores or the weight of "a href=" http://www.91se91.com/ news/index_c.asp "promotion" /a > negotiation.

In addition, on the choice of specific venues, our agents must learn to be "detail oriented" in order to achieve a win-win situation.

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< p > first, we must study and thoroughly understand the promotion plan of the manufacturer, and select the activity site according to the site effect map or material map provided by the manufacturer, so as to ensure that the site has enough space and area to display the special materials provided by the manufacturer or the building of the site "a href=" http:// www.91se91.com/news/index_c.asp > the interactive zone < /a >; secondly, we should give full consideration to the popularity of the selected cooperative stores. After all, the large scale activities launched by the manufacturers are ultimately for sales and service, and a shopping mall without people's popularity is difficult to predict the sales volume of the consumers directly. Therefore, large-scale sales promotion is a "face" problem for our agents.

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< p > and the "political task" of the Rio (sales volume). Finally, the direction of the exhibition is very important. If the overall exhibition can be combined with the selling crowd to form a welcoming trend (avoid backflow to passengers), this will maximize the attraction of the incoming and outgoing passenger flow, and thus achieve the purpose of "selling together" or "gathering to tell". Therefore, the agent should be able to go to the spot to plan for the spot, avoid the adverse direction, and eliminate the "hidden dangers" that may arise in the outdoor road show process, such as electricity problems.

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< p > for many manufacturers, the cheapest and most effective outdoor exposure resource is < a href= "http://www.91se91.com/news/index_c.asp" > banners < /a >. If banner resources can be skillfully utilized, it will also form a very beautiful promotion scenery line.

Banner marketing is not unfamiliar to many, but it is not a simple thing to make good use of it.

First of all, the first consideration of banners marketing is to plan the overall content, and to combine the theme of the activity to refine the topics that are most concerned by the consumer into "banner language" or "selling point language".

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< p > secondly, the banners are mainly designed to attract passers-by or arouse the attention of potential customers, so the length of the text should be controlled within 16 words as far as possible so as to ensure that pedestrians can see key points or resonances in 3 seconds, and can see all the contents in 5 seconds. Thirdly, the best effect of banner marketing should also be taken into account of "quantitative display", so as to ensure that the selling points, hot spots and highlights of promotional activities can be fully exposed at the scene.

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< p > finally, to ensure the most visible outdoor or field exposure, the best layout is to use the red bottom. In the case of price bands, we propose to add "explosive price tag" (Huang Di) at the price to attract the attention of pedestrians.

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< p > from the perspective of practical application, banners are both a marketing issue and a "political issue".

For example, when the main leader of a marketing headquarters or branch company visits the area where the agent is located, if the agent can combine the brand honor of the enterprise, the welcome word, the activity theme, the product promotion and so on, and hang up the display at the store which is designated by the self store or the leader designated or may inspect, then the inspecting leader will greatly close the psychological distance between the agent and the agent. Once the feelings of the people are close, the subsequent promotion or sales policy application will also become more smoothly and in place.

Therefore, in this sense, agents' promotions may sometimes be a battle without smoke.

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