Weak Performance In Traditional Consumer Market And O2O Mode In Retail Industry

In April 17th, the big supermarket chain store was officially launched online at the official flagship store of No. 1 store on the Internet, and this traditional retail enterprise tried its way online and offline.

In recent years, Electronic Commerce Under the impact of the rapid development, the traditional consumer market overall performance is weak. Now the traditional retail industry has tried the water O2O mode transformation and upgrading.

Every April, the Eurasian Group will attract a large number of customers, but sales of some commodities this year are far behind. According to the head of a furniture brand in Eurasian stores, the sales volume of the store last year was about 400 thousand yuan, and only 130 thousand yuan this year. "Now the online quotation is almost the same as our price, but our price is affected by the cost of rent, shopping malls, sales staff salaries and so on, so the price is" spoil "but electronic sales channels. He said.

According to the statistics of the China National Business Information Center, the retail sales of 50 key large retail enterprises in the first quarter of 2014 increased by only 0.1% over the same period last year, and the growth rate slowed sharply by 9.1 percentage points over the same period last year, the lowest in the same period since 2009.

However, China's e-commerce market data monitoring report released in 2013 shows that the scale of online retail transactions has reached 18851 billion yuan, an increase of 42.8% over the same period last year. In particular, the newly revised "Consumer Rights Protection Act" stipulates that "online shopping has no reason to return for seven days", making consumers more optimistic when buying online.

tradition Retail Opportunities are coming as well as challenges. Liu Li, a securities analyst, said that in March 16th, the state's new urbanization plan officially announced by the State Council will become a programmatic document for the future urbanization. The steady development of new urbanization will promote the expansion of consumer groups, the upgrading of consumption structure and the continuous release of consumption potential, thus promoting the upgrading of retail formats.

Since September 2013, there are many commercial and retail categories. Listed company One after another announcements cooperate with the Internet companies such as the Internet companies to expand the O2O mode. In March 8th this year, the group made a grand effort to create "mobile phone 3.8 Life Festival". It joined the five major retail department stores, including Yintai, Yuehua City, new world, Hualian and China, using mobile phone, computer and offline retail channels to explore new mobile and e-commerce consumption patterns.

"O2O mode has entered the practice of landing, which is an urgent need for the strategic transformation of traditional physical retail enterprises. Although the recent two-dimensional code payment is temporarily suspended by the central bank, with the evolution of information technology, consumption habits and mobile shopping development, O2O and even the whole channel transformation will develop rapidly.

Song Donglin, President of the University of Finance and economics, believes that in the short term, the alliance between traditional physical retail enterprises and enterprises such as enterprises such as enterprises and enterprises is the most direct and economic way. In the long run, the traditional retailing industry still needs to develop a self led strategy so as not to be hurt by the Internet companies and damage the channel value.