Taobao Announces 24 Hours Of Life Data

< p > < strong > Chinese people < a href= "http://www.91se91.com/news/index_c.asp" > women's wear > /a > consumption peak three times a day to buy cosmetics, male to female ratio 3:1 < /strong > /p >

< p > according to the statistics released by Taobao today, at 10 in the morning, the sale of women's clothing will be the first wave.

This is particularly evident on Tuesday and three, a clothing store owner said. This is mainly because the order can arrive this week and travel on weekends.

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< p > > at 14 p.m. and 20 p.m., the peak of women's clothing will appear again, and last until 22 p.m., before going to bed, consumers will also have the habit of visiting Taobao with a cell phone.

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< p > in the aspect of makeup, there are two peaks of consumption every day, from 21 p.m. to 23 p.m., and 14 p.m. to 16 p.m.

Interestingly, the proportion of men and women who buy cosmetics is now 3:1, that is to say, 25% of cosmetics buyers are men.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > wireless shopping > /a > promote bedtime mother Mama shopping from the beginning of the morning < /strong > /p >

< p > the concept of "housekeeper" is exactly the same. The mother group is also the main force of Taobao shopping.

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< p > to 11 a.m., mothers and mothers began to stroll children's clothing and urine, and maternity products after work.

At the same time, it is also the prime time to buy vegetables and fruits. Housewives began to buy fresh, chicken, rice, fresh bamboo shoots, seafood and cherries.

Data show that women aged 30 to 35 are the main group buying fresh food.

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< p > 16 p.m., the mothers remembered the ration of the baby and the peak of the milk powder purchase. At 9 o'clock in the evening, the mothers began to toy again.

The data of Taobao's maternal and child industry show that the ratio of male to female is 3:7. It seems that apart from mom's concern about the growth of children, the dads are catching up.

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< p > it is worth noting that with the wireless shopping has become a new habit of people, the consumption peak has appeared "multi frequency" characteristics.

Especially in terms of maternal and infant products, mothers started the journey of "a href=" http://www.91se91.com/news/index_c.asp "Taobao" /a at four or five a.m., "there will be a phenomenon of shopping in the morning in the aspect of mother and infant products, probably because the mothers who care for their children can not fall asleep after waking up in the middle of the night, and continue to care for their children while shopping," Taobao sales analysis said.

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< p > Taobao data analyst has also evaluated the new trend of the overnight shopping. From the overall data of the wireless terminal, it is also the peak period of shopping during the night from 9 to 22. "In one day, people's enthusiasm for using mobile phones will last longer than using PC to visit Taobao, and even last until 1 at night, forming a unique phenomenon of" bedtime consumption ".

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< p > < strong > middle aged and elderly people play in the afternoon. After 90, they go shopping at night. < /strong > < /p >

< p > the Alipay account of the previous two years has revealed the consumption power of the elderly in online shopping. The latest Taobao behavior data show that they often begin to buy collectibles in the afternoon.

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< p > take the purple sand pot as an example. The users who buy purple sand pot mainly concentrate on 40 to 49 years old. The purchase time is mainly concentrated from 2 to 3 p.m., and they will appear again at 8 o'clock to 9 o'clock in the evening.

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< p > and the activity time after 90 is obviously night. At 8 in the evening, Taobao animation channel will be more and more lively, especially at weekends.

Data show that the focus on animation is mainly students and young white-collar workers, the most important group from 18 to 24 years old. Among them, there are more boys who are interested in playing toys, while girls are concerned about cospaly clothes.

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< p > > strong > "aunt finding" peak starts on Thursday night to choose household items < /strong > /p >

< p > generally starting from Thursday night, there is a marked increase in the number of people looking for housekeeping services on Taobao. In this way, people need to clean their rooms on weekends and make reservations on Thursday.

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< p > data show that people prefer to find housekeeping services from 22 to 23 in the evening, followed by 13 p.m. to 15 p.m., and the consumption trend will continue from Thursday to Saturday.

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< p > in March 25th, Taobao also formally launched a home service platform -- life home.

The first batch of 15 cities opened in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and so on, and 70 thousand real estate names were accreditation.

Open Taobao mobile, only 30 seconds, you can find a formal training of the auntie, but also to provide guarantee payment.

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< p > in addition, from 21 to 22 in the evening, it is also the peak period for people to choose household products. From the data, there are more female users who care about household products, while men pay more attention to home furnishings.

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