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Enterprises Should Not Discard The Promotional Function Of Promotion.

2014/5/18 19:09:00 5

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Enterprise Promotion Communication Function

< a href= > http://www.91se91.com/news/index_c.asp > promotion > /a > is an important means of communication. Ignoring it means wasting an effective communication resource. 
 first, there is no need to add additional communication cost to promote brand communication by using promotion: /p >
 we just blend the brand communication behavior into the sales promotion activities. In the course of the activities, the communication synchronization has effect, no need to add additional costs like media advertising or sponsorship. Everyone knows that the cost of brand communication is a big expense. Why should we not have such a free spanmission channel? Of course, some people say that considering the spread sometimes will inevitably lose some of the sales. Maybe so, but when this activity is done several times, you will find that your sales are more and more relaxed. Why? 
 Second, the use of promotional a href= "http://www.91se91.com/news/index_c.asp" > brand communication < /a > can lay a long-term groundwork for sale: /p >
 no doubt, promotion can't produce good < a href= "http://www.91se91.com/news/index_c.asp" > sales volume < /a >, but if this sales volume is based on the late sale of segmented brands, the sales volume is not worth mentioning. In the process of promoting sales, we should incorporate brand communication consciousness, so that consumers can experience the brand connotation or emotion in their own consumption, constantly accumulate customer's brand goodwill and make them enthusiastic and concerned about the brand, so as to guide their subsequent consumption. Through these promotions, East and West can complete the late sales paving, making the sales easy and good track. 
 Third, the promotion of brand communication can eliminate the sense of distance: /p >
 brand perception through promotions is often perceived by consumers in their activities through personal experience, not illusory illusions. It is more qualitative than the perception of spatial communication, and is more convincing to consumers. This is due to the premise that there is no distance; 
 Fourth, the use of promotional brand communication has continuity: 
 mainstream media advertising investment can be regarded as a widely recognized way of communication. However, continuous advertising is needed to support advertising, and how many companies disappear quickly after losing advertising support. Advertising is like a double-edged sword. It brings great popularity and sales volume to enterprises, but it also buries many crises. However, enterprises can continuously promote sales promotion, and the cost of promotion can be large and small. The enterprises are easy to master and will continuously integrate the awareness of communication in the promotion. This will enable the brand to feel imperceptibly in the minds of consumers, not necessarily the immediate effect of the mainstream media, but it can withstand the test of time. As long as the enterprises are still there, the spanmission can continue without interruption. 
 in marketing, it is a sense of communication. It only requires us to use a little bit of brain and design some easy dissemination actions when we are designing sales promotion activities. We have completed the promotion and dissemination synchronously. Enterprises should not discard the promotional role of promotion.