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    Promotion Needs To Take The Initiative To Catch The Running Rabbit.

    2014/5/18 19:15:00 13

    Sales PromotionStrategyManagement Skills

    We are engaged in Sales industry It is to sell our products, which is our ultimate goal. But I will not take the initiative to find the door: "ah, I have packed all your products! You can all go home to sleep!" if that is the case, it is estimated that all the people engaged in sales will be laid off, and the sales industry will not exist.


    So excellent. Salesman We must take the initiative to attack, take the initiative to find potential customers, take the initiative to call the customer to visit, take the initiative to introduce products to customers, and ultimately sell their products, only in this way can we achieve our goals. Never learn that "wait for a rabbit" person, fantasize that the sky can drop the pie, so starving to death can only be himself.


    We need to be very active in marketing, seize the customers who are likely to deal with us at any time, and do deep communication and communication with our customers at any time. So maybe this person will not become our customer at the beginning, but in a year, two years later, it will become a customer who can bring us performance and bring the list.


    As a result of long sales. Habit Every time I take a plane, I have to meet the passengers sitting next to me. Because I feel that knowing more people will help me in my future work and sales.


    Last year, I was invited by a company to teach in Guangdong. My neighbor sat with a poker face. I immediately greeted him and said, "Hello! This is my place". I pointed to the location inside, and he glanced at me and stood up without expression to let me in.


    When the plane took off, the old man didn't have a hint of communication with me. He didn't even glance at me. He just looked at the other side, and his face was dark. It seemed that he had been hit. If it is a common person, if you see a neighbor's face so ugly, you must be afraid to avoid it. But I am different. I think this is a good opportunity to know him.


    I was thinking about finding an entry point to communicate with him. At that moment, the old man sighed with a sigh. I heard him sigh and immediately seized the opportunity and sighed immediately. The old man turned around and looked at me. When I turned around, I had the opportunity to talk with him.


    Because he felt very unhappy. When he turned around, I said to him, "Sir, you are in a bad mood! I see you sigh!"


    I said, "it's a long time. Let's have a chat. Maybe I can help you." He blinked, probably thinking that he had nothing to do anyway, so he would spit out bitter water. He introduced me to him. Originally he was the director of a rubber mould factory in Shenzhen. Now rubber mold is becoming more and more competitive in Shenzhen. Their factory has not been paid for three months in a row, and is on the verge of bankruptcy. Many workers blocked the door of the factory and asked him for his salary.


    I asked him, "what are you doing all the way to Beijing?"


    He said, "what am I going to do? Ask someone for advice. You see, the enterprise has been in operation for three years, and no such crisis has been felt. Now there is a sudden problem and I can't solve it myself. Many experts in Beijing come to ask for advice.


    At that time, I asked, "did you get in touch with the consulting company?" he replied, "not yet."


    I felt my heart racing and I had a chance! I handed him a business card and handed it to him. He said, "I am the chairman of a marketing consultancy company in Beijing. Can we communicate with each other?" he looked at my card and said, "let's talk about it."


    In this way, on the plane, I relied on my own initiative to find another client. Although he didn't buy our company's advice in the end, he signed three days training with my company.


    I can find my customers anywhere and anytime, relying on initiative. What is initiative? That is, "no one tells you, and you are doing the right thing." In the era of fierce competition, passive will be beaten, and initiative can occupy the dominant position. Our career and our life are not arranged by God, but we are actively striving for them.


    The initiative is to increase opportunities for ourselves. Society and enterprises can only provide you with props, while the stage needs to be built by itself. The performance needs rehearsal, what wonderful programs can be produced, what ratings are there, and the decision is yours.


    In fact, selling is sometimes like falling in love. When you are in love, you can only capture your heart by taking the initiative. Is sales like this? Is it possible for you to find your customers only if you take the initiative to attack? Otherwise, what's the difference between waiting for a rabbit and waiting for a rabbit?


    Many people are shy when they first start marketing. They see their acquaintances nod but don't smile; they do not know how to greet them and pretend they do not see them when they meet strangers. In fact, the miracle of life is often due to your initiative. True marketers know that a gentle smile, a greeting, may usher in a large customer base.


    When we were on a business trip, when we were on a train, when we were on the train, did we not expect to know the upper or lower berth passengers?


    Always be prepared to seize opportunities, to display performance beyond others' requirements, and to have the wisdom and judgment of "breaking the rules" if necessary to fulfill the task. Know the meaning and responsibility of your work, and always maintain an attitude of voluntary work, responsible for your actions, which is the most fundamental difference between the successful sales staff and the unsuccessful salesmen.

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