Wujiang: Retrieving High-End Market For Chinese Silk

When people mention the Chinese silk past, people's admiration is always full of praise. Once upon a time, China's national treasure silk was gradually away from people's daily life. They could be high-grade art works or cheap handicrafts. Anyway, people had too many reasons not to wear silk.

Wu Jianhua, chairman of Wujiang Dingsheng silk Co., Ltd., however, disagreed with him. In his view, modern people's design techniques, technology and equipment and business philosophy gave the possibility of too much traditional silk returning to the high-end market.

And how much room for this possibility? Wu Jianhua and his silk are exploring practice.

I have to admit that today, Europe, Japan and other countries.

R & D technology has surpassed China, but Wu Jianhua is not satisfied with sample replication.

If the customer provides samples, the enterprise will definitely ask the end use of the product, then start from the direction of functionality and wearability, and extend the development on the basis of the sample.

Usually, in addition to giving customers the small sample replica they provide, the company will also refer the details of the sample to the customer for reference, which will eventually be picked up by the customer after being redesigned by the enterprise.

Wu Jianhua told reporters that last year's wedding ceremony between British Prince William and Kate, the rib lines used by Princess Kate's wedding dress were orders from British customers of Dingsheng silk.

Silk fabrics with high-end positioning must strive for the perfect integration of art and technology.

For example, in the past two years, the enterprise's favorite work, the thousand bird dyed woven taffeta fabric, focuses on the change of color in the development of each season, making it more suitable for the market popularity. It pays attention to the renewal of the finishing process, such as nanotechnology, breathable film, reactive dyes, etc., so that the silk fabric is easy to wrinkle and the color fastness is poor and so on.

Because of this, expensive fabrics are still available.

Brands choose.

Last year, companies involved in the "China fashion fabric finalists" award for outstanding fabric award works of silk crepe, silk Mao Qiaoduan, silk and cashmere blended equipment, printing and dyeing auxiliaries, temperature control and other aspects of the problems have been broken through by enterprises.

In addition, the enterprises have reformed the imported equipment, can produce Song Jin in batches, and contact with FAW in Jilin. They use song brocade as an interior decoration for high-end cars, and cooperate with foreign designers to make song brocade for high-end luggage.

I can not help but sigh that modern technology has made silk products new.

In addition to strengthening the links with old customers, enterprises will seek new customers at important exhibitions at home and abroad every year. Wu Jianhua believes that the products of Chinese popular fabrics will be displayed in the exhibition, so that enterprises will have more opportunities to be familiar with new customers, which will benefit the enterprises.

In addition, enterprises also want to broaden the market channel by means of e-commerce.

One of Wu Jianhua's recent busy work is to work with an enterprise to build his own business platform.

According to his years of experience, most foreign clients usually have their own relatively fixed procurement channels.

In his initial idea, the business platform and the exhibition are seeking a "match" with the exhibition. The purpose is to let new customers understand the latest developments of enterprises and establish a convenient channel for communication.

In the past two years, Wu Jianhua has also extended the silk products to the terminal.

"Rome family" and clothing brand "Shang Kai Kai".

Speaking of his real silk bed product for nearly two years, Wu Jianhua is proud to tell reporters that washing machines can be completely washed, which is also a reflection of the advantages of making fabrics.

Some of the waste from factories is also used for making aircraft or household blankets.

However, how much market space for silk products still needs to be excavated will be a topic that Wu Jianhua and his Dingsheng silk have been exploring.