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    The Symmetry Of Loan Information Is The Premise For Small And Medium-Sized Home Textile Enterprises.

    2012/8/26 20:00:00 13

    Home Textile EnterprisesTextile And ClothingClothing Brand

     

    Home textile is a characteristic industry and pillar industry in Nantong. Due to the large number of local small and micro enterprises, banks have launched small and micro enterprises credit business on the one hand, helping the industry and industry development on the one hand, and obtaining corresponding profits on the other hand.

    Nevertheless, many companies believe that financing is difficult and lending is a very complicated matter.

    The Nantong sub center of China Merchants Bank small business credit center was established in early 2009. Ju Xiaojun, President of the bank, said: "the reason why banks dare not lend to small and medium enterprises in the home textile industry is mainly due to the unfamiliarity with the home textile industry. This information asymmetry has directly led to the financing difficulties of small and medium-sized enterprises in home textiles."


    It is not financing but financing for blind expansion.


    Often small businesses ask: why is the loan so difficult? Why do banks still refuse to lend money when they apply for complete procedures?


    Ju Xiaojun gave us the answer:

    Home textile industry

    Nantong occupies an important position in the textile industry. In the eyes of banks, it is an overcapacity industry. If banks fail to do credit business, they will lose valuable business opportunities, but they will also face greater market risks.

    The so-called market risk is that home textile small and medium-sized enterprises, like other small and medium-sized enterprises, have the impulse of multi investment. They will blindly promote their small achievements in the home textile industry to other industries, and enter the high profit industries such as real estate and new energy vigorously. This is also the main reason for the failure of many small and medium-sized enterprises.

    Some dilated enterprises even regard the home textile as a financing platform. Although they have rich experience in the original home textile industry, they have enough ability to deal with the related risks, but they are not completely familiar with other fields. When the economic crisis occurs, they often face no risk in the new field. In addition, they consume a lot of energy to solve the problems in the new field. These entrepreneurs are unable to solve some problems in the traditional industries, and many enterprises are in a difficult position.

    This has made banks very passive, undermining the integrity of each other and aggravating the contradiction between the difficulties of home textile SMEs' loans.


    According to the credit policy, the home textile enterprises that concentrate on the main business are relatively easy to obtain loans. Those are only using home textiles as financing platform, and they want to use bank credit funds as investment funds for the wind. They blindly invest everywhere, such as the construction of home textile market in the field, real estate business and so on. It is very difficult for them to obtain the loans they want from the bank.


    In fact, the financing of home textile enterprises is not very difficult, and the financing environment is relatively loose. But now there are signs of disorderly financing and over financing. This is what banks are worried about, that is, banks are most concerned about where loan funds are used, whether they are used for business turnover of enterprises or in other aspects.


    The loan limit is 20 million. The establishment of a brand can not rely entirely on banks.


    Nowadays, many home textile enterprises in Nantong want to build brands through loans, but the establishment of a brand requires 30 million to 50 million yuan. Small businesses often ask: how much money can we borrow from banks? What criteria do banks decide on them?


    Ju Xiaojun said: banks are basically listed companies, both capital sources and liabilities sources are common people. Therefore, the direct investment of bank credit funds is directly related to the harmony and stability of the society. Therefore, the state has very strict supervision over the use of credit funds of banks. In principle, liquidity loans can only be used for working capital turnover, and project loans are earmarked for special purposes, but in fact, many enterprises are not in conformity with their application purposes when using loans. Especially when loans are renewed, most enterprises use the funds to repay repayment funds, so banks need to understand the real capital needs of customers and effectively prevent loans from flowing to areas prohibited by the state.


    From the point of view of home textile enterprises that we are exposed to, there are two kinds of real applications for loans: one is for its own main home textile business, the other is "selling sheep's head to sell dog meat". It is used for the purpose of operating the domestic textile business Liquidity Fund, and is used for real estate investment in real name.


    According to the enterprise

    Overall scale of operation

    As a matter of fact, the Nantong sub center of the small business credit center of China Merchants Bank provides a loan of less than 20 million yuan for Nantong home textiles. The specific amount also depends on the overall balance between the company's honesty and credibility, the products and liabilities of the enterprise, the liquidity and profitability of the assets, and the items held on hand.


    In addition to financing problems, Nantong textile enterprises also have a series of problems, such as unstable orders, difficult employment, brand building and successor training. How to solve these problems systematically is a common effort faced by banks and enterprises and local governments.


    {page_break}



    No mortgage like loan, bulk credit risk sharing.


    The most perplexing problem for small businesses is that traditional bank financing needs to meet all kinds of conditions. Some rigid rules often make the owners who have imperfect conditions and some shortcomings fail.

    They most like to ask: no mortgage, hardware is not enough, really no way to loan?


    Ju Xiaojun said: in the past 3 years, we have accumulated about 1 billion yuan loan to local textile enterprises (including finished products and fabric enterprises), and nearly 100 home textile enterprises have benefited from it.


    In view of the local situation in Nantong, after careful investigation, the Nantong branch of China Merchants Bank was first promoted in China at the beginning of its establishment.

    Home textile market loan

    "And" unsecured loans "business, strongly supported the development of local textile enterprises.


    The UNPROFOR loan business is mainly working with the trade associations, requiring that at least one of the joint guarantee bodies is a president (or vice president and Secretary General) unit, so that the risk control can be helped by the experts' eyes.

    China Merchants Bank pioneered the system of "industry risk advisers" and "regional risk advisers" in the whole country. It managed to reduce the credit risk with the help of social resources and effectively realized the win-win of business channel construction and credit risk prevention.

    The credit products of the home textile market are merchants' batch credit products launched for enterprises with some common "risk graspers". This product has solved the problem of high business cost in the financing difficulties of small and medium-sized enterprises, so once it was launched, it was sought after by enterprises.


    It is worth mentioning that UNPROFOR loan products are a kind of product of holding together, which provides a very useful way for small businesses to raise funds.

    This product has added supervisors to the banks and has prevented risks. Therefore, it has been welcomed by banks, and has also met the needs of a group of enterprises that have no collateral resources but have resources from peers. Therefore, it has also been welcomed by many small businesses.

    But what is not enough is that it will increase the indebtedness and liabilities of the tug of Tuen enterprises, and consume the valuable credit resources of enterprises. It increases the difficulty of financing from another angle, so the product is destined to be a pitional product only.

    According to our practical experience, the longest life span of the joint insurance body is about 3 years.

    In addition, due to the fact that the products of the joint guarantee loan usually require enterprises to provide the margin, the actual use of credit funds will be greatly reduced, and in fact, the cost of financing will also be increased. Now we are studying the improvement of this product. Once approved, it will be launched soon, and I believe that the financing problems of such enterprises will be further solved.


    The construction of the project seeks to build a healthy development platform for small and medium-sized enterprises through the integration of resources and cooperation between the government and enterprises. Under the vigorous promotion of the headquarters of the small business credit center of the merchants bank, the "partnership project" has been launched in all major cities of the country, and has become a well-known service brand for small businesses. After more than 3 years of full construction, the connotation of the "partner project" has been increasingly enriched: the establishment of a "partner home" small business club, the opening of "golden partner" high-end entrepreneurs exchange platform, and the launching of the "golden partner" youth entrepreneur growth plan, etc., the first comprehensive service platform for the comprehensive service of small and medium-sized enterprises in China, "partner Ark", is also being built in full swing, and it will officially sail in December 21st this year. In addition, the Nantong branch of the small business credit center of China Merchants Bank also opened a partnership with the Nantong municipal government and the Municipal Federation of industry and commerce.

    The purpose of the establishment of "partnership project" is to enable the large and medium-sized enterprises to have a sincere circle of friends, a complementary business circle, and a mutual aid circle in times of crisis.

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