Adjusting The Industrial Structure Of Silk Industry According To Consumer Demand

Silk is a natural fiber that is light, soft and fine in nature. Silk has unique luster. Silk made of silk is natural and luxurious. It is slippery and comfortable. Its soft texture and smooth handle, coolness and comfort have won the attention of consumers.

Silk's special texture and handle is the key to win the hearts of the people, but this means that its price is higher than that of other products, and the high price does not occupy much of the market share in the domestic market.

In the market, summer clothing is still dominated by chiffon and pure cotton. Silk clothing Although there are sales, but the number is not much, nor is it the mainstream products.

In terms of price, because of the higher grade of clothing made of mulberry silk, the price is also very high, and the price of mulberry silk dress is about 1000 yuan.

Consumer side: male consumers generally say they have basically no other silk products except neckties and silk quilts, and women's silk products are mainly concentrated in scarves, handkerchiefs and pajamas.

The true and false aspect: because the mass consumers have little chance of silk contact, they do not know the true or false silk. It is not true to buy silk products cheaply, but the quality of the franchised stores is guaranteed, but the price is not acceptable.

Management: consumers generally say that they are more difficult to handle. They usually need to be sent to dry cleaners or to wash with special washing liquid.

In terms of brand: all consumers say that they do not like or care much. Silk brand 。

In fact, the domestic market of silk has been sluggish. Silk enterprises themselves are also responsible. The higher consumption level in foreign markets is that many silk enterprises focus their sales on foreign countries. Silk companies have long been export oriented, accepting foreign trade orders, and the quality and fabric properties of silk themselves are very popular with foreign consumers. At the same time, silk also carries the long silk culture of our country, and silk is known as the quintessence of Chinese culture.

However, it is bound to be affected by foreign economies if we put our markets abroad. Now the international situation is "the world economic situation is more complex. The deep-seated impact of the global financial crisis has not yet been completely eliminated. The competition in international trade has intensified and the protectionism of all countries has risen.

In the customs statistics, the export volume of silk and silk fabrics was 79 million 575 thousand meters in 1~5 months, down 11.54% compared to the same period last year, of which the export volume of billet silk was 59 million 930 thousand meters, down 12.91% from the same period last year. The export of silk garments and products was 645 million US dollars, down 8.58% compared to the same period last year, of which 86 million 520 thousand of real silk garments were exported, down 35.96% from the same period last year, and the amount was 447 million US dollars, down 5.51% compared with the same period last year.

Facing the grim situation of the foreign market, the domestic market still has great room for growth. Some enterprises have already chosen to develop the silk home textile products to expand our domestic market, and the research and development of silk home textile products may become our country. Silk industry Breakthroughs in the domestic market.

Experts believe that enterprises should seize the opportunity that domestic silk fabrics are widely recognized by domestic consumers, and take home textile products as springboards to drive the sale of other silk products. At the same time, production enterprises need to increase the publicity and promotion of silk products, and adjust the product mix according to the characteristics of consumers in the domestic market.