Bosideng Creates World Brand

　　 Continuous baking of new "cake"

Starting from 8 sewing machines and 11 people, after 30 years of twists and turns, Bosideng's sales revenue reached 6 billion 500 million yuan in 2005. The annual demand of over 8000 million meters of fabric and 2000 tons of eiderdown makes the more than 200 raw and auxiliary materials units and more than 280 processing units better developed, directly resolving nearly 20 thousand people, and indirectly solving about 100000 people's employment, resulting in a strong scale effect.

　　 Bosideng When it was born, there were more than 4000 families in the country. Down Jackets Why can enterprises come from behind and take the lead? Gao Dekang, chairman of Bosideng, said: "small minds occupy the market, and wise men find the market, and big minds create the market. It can't be satisfied with sharing cake in the existing market, and more importantly, it can continuously bake new cake.

Bosideng has baked three generations of cakes. The "thin cake" is changed to "thin, light and beautiful". "Green cake", the introduction of the green environmental protection down garment, combines the natural and the fashion skillfully. The "eco cake" - the fabric is anti fouling, breathable and has a strong self-cleaning function.

　　 Gaining the right to speak in the publishing trend

Bosideng has released the fashion trend to the world for 9 consecutive years on behalf of China's down jacket.

Gao Dekang rejoice in the acquisition of the right to speak. One night in 1997, Gao Dekang learned that a down jacket factory had to issue a contract with the Chinese fashion group for second days to sign a down jacket fashion trend. He even went to Beijing night after night, and the contract of the other party had been signed. He looked closely at the contract and found no exclusive payment. Gao Dekang was overjoyed. He found the general manager of the group and said, "can I jointly publish with my elder brother?" but the boss of the enterprise dismisses it: "what qualifications does he have to cooperate with the state-owned factory? He wants to pick up and let him pick up, and I quit!" so Bosideng signed a contract for 10 consecutive years and released it exclusively.

The trend of publishing is that the brand image of Bosideng is sublimated and the intangible assets of enterprises are rapidly accumulated. The publication highlights four new concepts: new concepts, new ideas, new fabrics and new styles. At the annual China international clothing festival, Bosideng's popularity of the down jacket has become a great event in the winter clothing industry. Its authority has also been recognized by experts both at home and abroad and in the industry.

　　 Beachhead International market

Statistics from the foreign trade department show that the export volume of feather and down as a filler is decreasing year by year, and the export of down products, including down garments, has risen sharply. This shows that Chinese feather and down enterprises are striving to expand the export of products and reduce the export of raw wool, thereby enhancing the added value of products.

In this, Bosideng is indispensable. Today, Bosideng products have successfully entered the market of Japan, Canada, Russia, Switzerland and other countries. Last year, they achieved export of US $more than 100 million, an increase of 150% over the previous year.