T100'S Brand Strategy

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Although it is a rising star, it rises rapidly with the advantage of creative quality, and has won the favor of many high-end consumer groups.

So, in today's constantly rising brand of children's clothing, what kind of attitude is T100 breaking through? What kind of superiority does it have?

With these questions, the reporter interviewed Dong Wenmei, general manager of T100.

"What you do is happiness"

When Dong Wenmei appeared in our line of vision, the first feeling was that she was very much in line with the brand image of T100, and the fashionable and confident body was full of high combat effectiveness.

Asked about the original intention of creating T100, Dong Wenmei made a cute face. "Mainly because I like it, because if you look at the world with your child's eyes, you will be very happy."

However, if you want to run a successful brand, your personal interest is just a fuse, and the reason for the real explosion should also need talents and innovative thinking.

Most of the domestic brands are killing each other in the "Red Sea" of homogenization and low price war.

At this time, Dong Wenmei began to think, "then, can we create another blue ocean?" the answer is yes.

Because international brands such as Mitch, though not suitable for Chinese design, still occupy the high-end consumer market.

Therefore, when we understand the blank of the market, Dong Wenmei resolutely shifted from women's clothing to children's wear, and launched the T100 children's clothing which emphasizes simplicity and fashion, and quickly occupied an important place in the market.

Recalling the growth course of T100, Dong Wenmei believes that T100 can achieve today's results is inevitable. "From the beginning, T100's positioning is quite clear.

From the original concept, T is the meaning of the T station, and the 100 comes from China. The theme of Chinese and Western combination combines the gratitude of the West and the success of China, representing the one hundred points of a wonderful life.

And our customers are locked in fashionable, affluent, tasteful young mothers who know how to give their children more quality life.

And the most important step of T100's popularity is to launch T100 fashion at the right time.

The slogan of "adult children and adult children" not only opened the door for children to their parents, but also opened up the T100's fast growing highway.

The success of differentiated marketing is attributed to Dong Wenmei, an ultra nationalist, who attributed it to the innovation of blue ocean strategy. "Children's clothing is just a starting point. What I want to do is a children's world. T100 is not only Chinese, but also the world!"

Social responsibility and virtuous circle

Dong Wenmei, who was once a doctor, was much more concerned about health than ordinary people.

The inertia of this profession has set strict standards for the quality of T100 products.

When the Guangdong Provincial Quality Inspection Bureau reported that some children's clothing brand quality was unqualified, an unknowing friend called to ask T100 about the situation. Dong Wenmei replied with great certainty that such a problem would not happen in T100!

It is understood that 90% of T100's consumer groups come from old customers, and such a high brand loyalty represents a kind of extreme trust for a company with only three years of history.

The main reason for this is the fine quality.

In the eyes of these discerning expectant mothers, only T100 products can bring the most meticulous love to their children.

Dong Wenmei said, T100 products are all imported from Europe, America, Korea, Japan and other countries. They are especially strict in the source control. In addition, unlike other children's clothing enterprises, T100 spends a lot of money to add expensive cleaning machines to the finishing process to further protect the quality of the products.

"For us, quality is always the first priority. Poor quality will have a very negative impact on the brand.

T100 is a responsible enterprise. It is a company with social conscience. So we work hard to care for every child with products. "

In the interview with Dong Wenmei, the most frequent word is social responsibility.

In the hospital work time, let Dong Wenmei understand that human life is limited, so people live to enjoy every day, and enterprises earn money must return to society.

Only in this way can she form a virtuous circle, she said.

Thus, with the help of this sense of social responsibility, Dong Wenmei made a variety of services for his customers, such as calling customers to travel during holidays, providing a sufficient opportunity for communication, setting up T100 children photography studio, recording every member's wonderful growth, and VIP Club regularly holding salon activities.

Of course, no matter what, only the market will have the most authentic right to speak and the only test criterion.