Visiting The Road Of Famous Brand Development

Integrating resources: striving to build high quality products

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It is the foundation for the development of virtual operation.

The "virtual operation" mode of development is to grasp the research and development of products, grasp the network construction of the market, actively implement the famous brand strategy based on quality, make full use of the intangible assets of "Semir" brand, and integrate a batch of large scale licensed processing factories with strong technical force to achieve strong alliance.

In order to better establish Semir

Product image, Semir group, by increasing investment in science and technology, taking research projects as the carrier, and enhancing the technological innovation capability of Semir through the cooperation of industry, University and Research Institute.

In 2002, Semir group and the French PROMOSTYL company jointly established the Semir international fashion information center, mainly through the fashion information center's intelligence stations to collect the international fashion color, popular fabrics and advanced process technology and other related information, and timely provided to Semir research and development department, and promoted the rapid integration of Semir's internationalization and localization.

In 2005, "Semir" launched the "institution alliance" plan on the basis of the original "board room center". It cooperated with Korea C&T company, Shanghai Donghua University and Zhejiang Sci-Tech University to set up Semir sweater technology research and development center, which is mainly responsible for the research and development of dyeing, printing and finishing technology of wool fabrics.

At present, Semir group Shanghai Co., Ltd. has begun to recruit professionals in the world, such as R & D and design of sweaters in Shanghai, and build product research and development centers such as Semir casual sweaters. Through independent research and development and independent innovation, it will further enhance the quality and taste of Semir sweaters, laying a solid foundation for brand internationalization.

Experience Economy: from customer satisfaction to public satisfaction

"The key to the future competition is not what products the enterprise can produce, but the quality and the number of services provided. The process of creating famous brands is actually a process of providing famous brand services and establishing brand reputation."

Semir people are very clear about the connotation of brand.

Therefore, "Semir" is in line with the "marketing oriented and customer satisfaction enhancement" business philosophy, effectively providing consumers with high quality and fast products and services, establishing the "image first, service first, reputation first" business principle, has invested about 10000000 yuan to improve and pform the soft and hard environment, and strive to create CS (customer satisfaction) project.

In 1998, Semir group set up the quality control department, opened the consumer service hotline (which was a small number of private enterprises in Wenzhou at that time), was mainly responsible for solving the various needs of customers. In 2000, the Semir website customer message column was set up, so as to closely contact with consumers, listen to their opinions, and consciously accept the supervision of consumers.

In product research and development, Semir has in-depth study of people's changing leisure lifestyle, focusing on analyzing the lifestyle and behavior of consumer groups, developing specific products on the basis of market segmentation, forming specific styles and advantages, and making consumers' necessary purchases into enjoyable purchases.

At the same time, "Semir" has blended the latest fashion concepts and popular elements of Europe and America with the concept of "Semir" which has been advocated, fused, penetrated and exerting, and applied modern technology and high-end technology, thus presenting the characteristics of Semir's brand fashion, technology and high quality.