The Largest Men's Clothing Manufacturer In Europe

Accompanied by Dr. Ni's, the reporter first came to the fabric department and was soon attracted by the latest fabrics.

The technician introduced a kind of clothing material which was treated by nano technology to reporters, which has special functions such as self cleaning, comfort and so on.

Beside the non ironing fabric, it has not only the ability to resist wrinkles, but also the function of "memory" durability, environmental protection and warmth retention.

These fabrics are all made from

The company's fabric laboratory.

Dr. Nils said that the company has invested nearly 5% of its annual sales income in technology development. So far, it has nearly 1000 patents.

For example, there is a consumer reaction, smokers smell bad clothes, the company's research institutes to develop specialized fabrics, so that the smell of cigarettes will disappear naturally; in general, there will be a "hard" feeling in formal clothing, the company developed 3 layers of clothing technology, the outer, middle and the inner layer with different materials; in addition, hybrid fibers, conductive fibers and other new fibers have also become the research topic.

In the production workshop, reporters could not hear the rumbling sound of machines, nor could they see a row of workers walking on sewing machines in domestic clothing enterprises.

According to Dr. Nils, at present, the most important department in Germany is the headquarters, and the basic processes such as sewing have been outsourced to Eastern European enterprises.

The reporter saw that Hugo Boss's suit model center and CAD system can make the model layout accurate to 2 millimeters, and the German sewing machine with higher density than the atomic bomb.

"Therefore, professional costume technologists are regarded as the soul of product development and production process here."

Senior craftsman Schulz told reporters that a set of Boss

It can be made by more than 300 processes such as plate making, lining and cutting.

30 to 40 processes are the most basic and the most important.

It takes a week to make a suit, and only one step in the jacket pocket is divided into more than 20 steps.

The reporter picked up a suit on his body, although the fabric weighed about 1.5 kilograms, but it felt as light as a shirt.

At present, Hugo Boss has 3 brands: BOSS, HUGO and BALDESSARINI.

"We have broken the conventional routines designed by the general clothing enterprises according to the age and occupation of the consumers and designed according to their different lifestyles."

Hugo Raz Field, a famous German fashion designer, said Raz Field.

The design orientation of Boss brand is oriented to urban white-collar workers. It is divided into 3 different colors, representing different life needs: the black label series, the orange standard series based on sportswear and the green label series based on outdoor functional clothing.

Hugo brand aims at "innovators", designs avant-garde fashion, and uses new fabrics to make garments.

Baldessarini brand is a series of high-end and exquisite suit, aiming at successful people, using the best quality fabrics and making the best.

According to the reporter's observation, Hugo Boss's design style is based on the traditional European image with a strong German tone.

Andre, director of German clothing magazine, analyzed that 3 brands of Hugo Boss clothing had Hugo Boss logo. If anyone mentioned any brand, people would naturally think of other products of the company, and they could also increase the income of watches, neckties, perfume and other products.

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In view of China's costume design, Latz filed some ideas.

He thinks that Chinese fashion designers appear to be too exposed because they want to express "show" consciousness too much, but they lack a kind of "invisible beauty".

Raz Field said that as long as the Chinese clothing industry combines five thousand years of cultural heritage, as the leading clothing culture, it will surely become the center of the world's dress culture.

After more than 10 tests, Hugo Boss's clothing will finally be sold to distributors.

Today, the company has more than 550 stores in more than 100 countries, and is also named "the most trusted brand" in the fashion industry.

When it comes to sales experience, Dr. Guido, a sales expert, said, "quick success and instant benefit will only result in short life of the brand, and the brand can not be created by advertising."

So they sell Hugo Boss's clothing culture to consumers all over the world.

For example, in Europe's major fabric exhibitions and clothing exhibitions, we should vigorously promote the brand culture of the company, thereby creating a fashion, and promptly withdraw products from some retailers who are not suitable for the latest fashion.

Dr. Guido said last year was another development year of Hugo Boss. When other companies were downsizing, their employees increased by more than 1000.

Women's wear was once a big problem for Boss, but it has been growing at an annual rate of 40% over the past 3 years.

At present, business income from European countries accounts for 72% of total revenue.

"I believe that the proportion of other areas will increase to 50% in a few years."

Dr. Nils said.

Of the clothes sold in Germany, 1 out of every 4 pieces are made in China.

So, does Hugo Boss regard Chinese clothing enterprises as competitors?

"China is not only a competitor, but also an important customer."

Bruno Salz, chairman of the company, confidently said, "the Chinese market has always been the most encouraging part of our global strategy.

Our fashion is very popular in China. In Shanghai, Beijing, Guangzhou and other 30 major cities, Hugo Boss has nearly 60 stores, and will be more than 100 in four years.

Soon, China will surpass Japan and become the second largest destination of Hugo Boss's fashion exports.

Salzi also pointed out that the EU's restrictions on China's textile exports are not conducive to common development.

Clothing companies, including Hugo Boss, are importing cheap and high-quality yarn and fabric from China to make garments export to China, which is the need of international division of labor.

China has already formed a mature production and supply chain with a large number of skilled workers.

Moreover, China itself is a raw material producing country, which can achieve fast production and quality control through production and marketing.

Salz believes that in view of competition from China's garment industry, foreign companies should make structural adjustments through improving product quality, developing new products and setting up factories abroad.

Hugo Boss (Hugo Boss), originated in Germany, is one of the most famous suits and distributors in the world.

It has 3 brands: Boss, Hugo and Baldessarini.

In 1923, Hugo Boss founded a Hugo Boss clothing brand in his name in a small town more than 30 kilometers south of Stuttgart, Germany.

In the early days, they mainly made raincoats, work clothes and uniform.

In the 60s of last century, the introduction of advanced garments was inspired by Pierre Cardin, a French brand.

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In 1972, Hugo Boss set foot in the high-end fashion industry.

Hugo Boss's design is introverted and elegant, without pretentious details and superfluous accessories, quality and workmanship.

Today, the company has developed from a small family company into an international garment magnate. It has opened stores in more than 100 countries and regions around the world, and has also developed women's clothing, glasses, perfume, watches, footwear and leather products.

For the same suit, the price of European brands is more than 20 times higher.

Where does the confidence of European high-end clothing companies come from? Professor Te Pfeifer, an expert from the German clothing research center, briefed reporters on the "expertise" of the European apparel industry.

In recent years, German textile enterprises have become leaders in the field of high-tech textiles through business adjustment and increased R & D.

As a result of grabbing the market space, and thus the impact of the global downturn in the apparel industry less, become a successful example of the European garment industry.

Similarly, France, Spain and other countries are also making innovations. Many enterprises not only produce clothing such as crease resistant suits, cold resistant and insulation fibers, but also produce medical fabrics, fire-fighting clothing, road and housing protection, car and aircraft seats.

In the case of a large reduction in traditional fabric and clothing, we are making innovations through innovative fabrics.

The Nordic clothing industry is taking another road.

They own 3 types of company models, namely, textile and garment companies, brand marketing companies and brand retail companies, and then complete production or OEM production by outsourcing or through external procurement.

The Eastern European garment industry is benefited from low wages and skilled skilled workers, and is known as the "European sewing workshop".

In addition, Russia has become a market that many Western European garment enterprises are exploring to develop, because Russians will spend 1/3 of their income on clothes, while Western Europeans only spend about 10%.