Jiangsu Women'S Clothing Becomes The New Strength Of Chinese Clothing

"Thick beard and big face are good heroes."

Kapok tree is a strong positive tree species, whose crown is always higher than the surrounding trees, so as to fight for the sun and rain. The vigorous spirit and bright red safflower of kapok are often compared to strong women.

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I can not help but think of the hero's kapok, not to be outdone, struggling to go up, alone to support their own half sky.

Just as the recent research conducted by reporters in the shopping mall found that Jiangsu women's clothing is rising rapidly with the support of the perfect textile industry chain and the Nanjing women's wear.

Fashion design and stable personality style make its market performance soaring.

At present, in Jiangsu's large department stores, Jiangsu women's wear brand sales rank in the forefront.

Jiangsu women's wear has become another power of Chinese clothing.

Climbing trumpet creeper

This is the first choice of women's clothing in Jiangsu. The self consciousness is not strong enough. They are always looking for something to rely on. When there is nothing to climb, it's just a lazy mess.

From time to time, Jiangsu women's wear started earlier, and since the 80s of last century, there have been a number of women's clothing brands that are influential in a certain range.

For example, Nanjing women's wear brands include Chen style, strong grass, Sheng Shi Jia, new red pine, Bea Shaffer, Dabao, influence fashion, Tai Chi, kale, rich, Rong Ping, Tao Yumei, Saint Diao, Herman, Tian Xuan, San korni, cherry blossom season, Tzu Tzu, etc. Wuxi has four brands called Meng Yan, single wood bridge, Kay nationality and royal family, and Suzhou has Dakang brand.

However, although it started early and has a good industrial foundation, but the overall development is not fast, there is always a feeling of "not doing much".

No significant style was formed, nor did it sound loud.

From an internal point of view, the Nanjing women's clothing at that time lacked design concepts, weak brand awareness and single business ideas.

Some brands are complacent in the "workable" but remain at the small workshop level; the other brands increase production capacity and turn to processing; a few insist on making brands, and are affected by various factors, which are slow in development and partial in security.

No scale, lack of superiority, no or no long-term planning is the common fault of Nanjing women's clothing brand.

Reflected in the market, it shows that Nanjing women's clothing looks like a lot of styles, colors and fabrics are also many, that is, there is no overall style.

Business is more stagnant in the stage of "selling clothes", willing to wholesale, or copying each other, hoping to rely on a certain item or a single product to pass a selling season. A complex of small wealth and stability and stability is always surrounded by the Nanjing women's clothing brand.

In terms of external factors, compared with the document issued by the Hangzhou Municipal People's Government on some opinions on speeding up the development of women's clothing industry, a series of supportive measures and preferential policies have been introduced. The Nanjing municipal government has no special support policy for the garment industry taking private enterprises as the main body.

The development of Nanjing women's clothing basically depends on self accumulation, and loan difficulty is a common problem facing the development of enterprises.

In addition, there are still problems such as lack of creative atmosphere and lack of awareness of team development.

Jiangsu women's clothing market terminal development is basically shopping mall and professional market wholesale two routes, from the shopping malls, Jiangsu local shopping malls for real estate clothing can be said to love hate.

Sales are mainly in real estate during festivals and new year's peak season, because real estate apparel can be supplied quickly during the peak season, and can be replenish promptly when broken and broken, and the price is moderate.

With the help of Jiangsu women's clothing brand, the market has made a lot of profits, so the Jiangsu brand has been particularly popular with shopping malls.

With the improvement of consumer's consumption level, the market has introduced more foreign brands and foreign brands, and the brand of Jiangsu women's clothing has been abandoned.

The general view of the Jiangsu brand is that the market is not enough to develop the products and the operators are willing to be small boss. They learn less, manage tools and marketing methods are lagging behind, and homogenization competition is serious.

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Hibiscus flowers

"But women's clothing in Jiangsu has not been silent. They have been working silently.

The rapid progress in the past two years shows the important message of industrial pformation. "

Xie Ming, President of Jiangsu Textile Industry Association, has always been very concerned about Jiangsu women's wear. She believes that the more important pformation of Jiangsu women's clothing is "they are no longer just quietly making products and doing the market. They look up and participate in the industry exchange. With a new attitude, we can tell you that Jiangsu women's wear is gaining more discourse power. Jiangsu is not only an example.

Powerful provinces are also fashionable and popular.

In the central shopping mall in Nanjing, the reporter once again witnessed the market charms of "strong grass" pforming into VOOUR GRASS and then to V GRASS. In the central shopping mall, V, GRASS (Jin Cao), the special counter that sold the nation's first sales, was filled with women who chose clothes. The store manager was very proud of this: "the turnover of one shop is sometimes equal to the total volume of a group (group of shopping malls divided by category and location) with different number of brands."

The reporter randomly asked several women who were trying on V GRASS clothes. They were not the first time to buy V GRASS clothes, but to look at every season's suitable new products because of the fact that "V GRASS is fashionable and not fashionable, and the color is fashionable but not gorgeous, just suitable for working people."

It is no wonder that strong grass ranks among the top three in the major shopping malls.

If the speech of Mr. Wang Zhiqin, President of V? GRASS, surprised the industry in March 26th when Jiangsu held the "high-level forum on coping and development strategies of clothing industry in the new situation" held in Beijing in the new situation, then a series of market initiatives such as the launch of V GRASS, which made consumers have a deeper understanding of V GRASS, and the strong combination of V GRASS and Italy frontier designers also marked the first step of V and GRASS towards the world.

Tao Yumei has been persistently carrying out the innovation of Chinese clothing and has achieved good results.

As one of the main products of Tao Yumei spring and summer 2009, the improved cheongsam series has been further developed and extended on flower and color fabrics. The fabrics are made of tribute, satin, cotton, linen and Korean imported chemical fibers. The colors are full and the patterns are diverse, so that the mature women are a bit more playful and cute.

Another spring and summer series of Guangdong silk (fragrant silk) series has been favored by consumers.

According to reports, Tao Yumei's image shop is being renovated, and will soon meet with consumers.

With the world's largest worsted fabric manufacturer Jiangsu Sunshine Group as a solid backing, sunshine fashion is promoting the new classic business men's wear, and the market acceptance is very good.

The sunshine fashion women's clothing is also commendable. The sunshine provides the modern business women with the new classic business style dress for the urban business women. The minimalism highlights the taste of the wearer and shows the details of the design in a simple way to meet the needs of different occasions in the work, social life and leisure life of business women.

In the summer of 2009, the brand of the addies of the red bean group, as the flagship of retro futurism, interpreted a kind of low key perfection.

The store of St. Dior, like its unique clothing, moderate price, avant-garde design, has attracted a large number of academic consumers.

Wuxi's nun Nu is located in intellectual women and has a loyal group of consumers.

Bai Fu Lun is a young brand, mainly for the fashionable women of 18~30 years old. It was put into the market in 2005. Now it has gone out of Jiangsu, north to Liaoning, South to Haikou, and it is spread all over the country. In 2008, the sales revenue reached 80 million yuan, and this year moved towards 100 million yuan.

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Kapok in spring

"Now in Jiangsu women's wear, it has a unique style of persistence.

There are also large enterprises involved in positioning, accurate and quality brands, such as sunshine sunshine fashion and red bean's Yi Di Fei.

Generally speaking, Jiangsu women's clothing not only achieves the upgrading of image identity, but also has a qualitative leap in the concept of design creativity and marketing services.

Jiangsu women's clothing brand has gradually formed its own style, including the spring lady's little lady dress, the unique women's casual dress, the dignified and virtuous Chinese women's dress, the fashionable women's clothes with charming charm.

There has also been considerable progress in business.

San Dior is mainly dressed in less ladies' clothes, and is positioned as fashion casual.

In the 2008, when the clothing industry was deeply affected by the international financial crisis, San Dior's sales increased by 60% over 2007.

Sun Bing, vice-chairman and executive director of S? DEER (St. Dior) International Enterprise Co., Ltd. believes that Dior is one of the most important aspects of this achievement.

Deferre Dio, featuring the single season fashion products, has been involved in the fashion elements of the world in the summer for 4 years in a row. It has made the silk dress more dynamic and produced excellent results.

In winter, the main products are feather and down products, with the style of European and Korean as the main body, apart from the conventional feather down concept, and making more use of some details and changes, they are welcomed by consumers.

Nanjing Yingshan red Clothing Co., Ltd.'s women's clothing brand cooler locks the young consumer layer, especially the woman of 30 years old or so.

The design is closely related to the international trend, while the price is "close to the people".

Belfren has always been characterized by sweetness, lady and romance, and is unique in Jiangsu women's wear.

Wang Yi, chairman and general manager of Nanjing Baishi Garments Co., Ltd. is good at business and market development.

However, she believes that the rapid growth of the company is one of the main driving forces.

Wang Zhiqin said that V? GRASS has achieved today's results. First, it aims to nurture the market targeted by R & D, integrate the close observation and feelings into the middle of the product; the two is to have a group of business partners with a common mission and vision; and three is always concentrating on one field.

Tao Yumei has won respect and won the market for the innovation and persistence of Chinese fashion.

Yi Di Fei is located in the city youth leisure sportswear, the line is concise and smooth, leisure with beautiful, beautiful with lovely.

The addition of Sunshine (Sunshine Fashion) has lifted the level of Jiangsu business women's dress up to a level.

In addition to the design style gradually forming, Jiangsu women's clothing also has its own characteristics in the marketing.

Unlike many brands across the country to adopt a proxy mode to achieve mass rapid expansion, many women's brands in Jiangsu insist on adopting direct camp mode.

San Dior almost all took the direct camp mode.

In 1999, St. Dior pulled out of nearly 50 stores that had already been stationed, and set up their own doors.

After several years of self development, in October 2006, St. Dior once again entered the central shopping center in Nanjing. In 2007, it ranked the third annual sales in the women's clothing floor of the shopping mall.

At present, St. Dior has entered the central shopping mall in six or seven chain stores nationwide.

V? GRASS has adopted a self operated way to quietly achieve annual sales of nearly 400 million yuan. At present, it has nearly two hundred terminal self operated networks covering Beijing, Hebei, Henan, Shaanxi, Zhejiang, Shandong, Jiangsu, Anhui and other provinces.

In the face of the new economic situation, Wang Zhiqin said that the company has completed 5 years of development planning and talent reserve measures, and formulated a detailed brand promotion plan, which has sent the market's determination to enter the domestic key market.

Some people in the industry believe that the business model of Jiangsu women's clothing is more practical, but it is not conducive to rapid expansion.

Many famous brands in the country are growing rapidly by relying on the rapid expansion in the early stage. They are now pforming into a direct camp mode and carrying out an expanded restructuring.

In addition, the support of women in Jiangsu and Nanjing is not as good as that in other provinces and cities with the same garment industry.

For example, the people's Government of Hangzhou has strong support for women's clothing industry, and has issued a series of supportive measures and preferential policies.

Encourage enterprises to strengthen cooperation with colleges and universities, advance the technological progress of women's clothing enterprises, set up special development funds for women's clothing industry, encourage the guarantee agencies to serve women's clothing enterprises, establish women's wear industrial parks and special streets, set up the overall image of women's clothing in Hangzhou, encourage media to create fashion channels and columns, and create a good atmosphere of public opinion.

"Of course, it is mainly a matter of their own. After making the first pot of gold, Jiangsu women mostly invested in manufacturing, covering factories and buildings, and invested less in brand building, especially in the design connotation and terminal construction. The conservative thought made Jiangsu women's clothing develop slowly.

"Some of the brands that were valued by people were no longer heard at present," the insider was deeply sorry about. However, she was optimistic about the development trend of Jiangsu women's clothing. She thought that "Jiangsu women's clothing has become a well-known regional brand in the whole country after Shenzhen women's wear and Hangzhou women's wear".

After an objective analysis of the development of women's wear in Jiangsu, Xie Ming pointed out: "the foundation of Jiangsu women's wear industry is very good. Now the brand awareness is generally enhanced, changing the marketing concept of" selling clothes "in the past, introducing more design elements, and improving the design content.

I believe that with more attention and support from the government, Jiangsu women's clothing will be better and prettier.