The Development Of Women'S Trousers In Zhuzhou

The city is dominated by clothing management, forming a huge industrial chain such as knitwear, cloth, decorative fabrics, shoes and so on.

The extension and expansion of the industrial chain make Zhuzhou's women's trousers stand out from the relevant manufacturing industries.

In September this year, the China Textile Industry Association awarded the honorary title of "China's women's trousers city" in the song song dress city. This is undoubtedly the witness of the perfect pformation of the city.

However, in the early years,

Although the quality and style are stronger than the domestic counterparts, but because of the low popularity of regional brands, they can only paste products such as Guangzhou, Zhengzhou and Hongkong. Zhuzhou brand once was "snow hidden".

It is gratifying to note that the two level government of the city and district has identified the crux of the problem, and has launched ten major brands as representatives of Zhuzhou women's trousers.

Zhuzhou women's trousers industry is worth looking forward to.

"In the first year, more than 100 Nissan trousers were sold, and the business was dismal."

In 2006, Ms. Li Tanglian brought 300 thousand yuan from Shaoyang to "test the water".

"Business is losing, but after all, it is mastered.

Production experience, and successfully registered 3 women's trousers trademarks, customers gradually fixed. "

Last year, Li Tanglian spent more than 30 yuan to renew machinery and equipment and recruit skilled personnel.

At present, Nissan's trousers are over 1000, sold to Shenyang, Beijing, Zhengzhou and other places.

Following the development track of Li Tanglian, we can feel the pulse of Zhuzhou women's trousers quietly changing.

Unsuccessful: from the potential of market potential

10 years ago, women's trousers were only "marginal subjects" for apparel industry with many items and complex items.

Today, the endless brand of women's trousers has become a new industry.

It is not enough to rely solely on the market's radiation and concentration. The sustained prosperity of the market requires strong support from the industry.

Vice mayor Cai Dianwei said that after entering the new century, the market potential is thriving, and the two level governments are working together to boost the Zhuzhou women's trousers industry.

First, when did the Zhuzhou women's trousers come into being? In that enterprise, it was hard to find the source, but the status quo was visible and touching.

There are more than 2000 large and small processing enterprises, with an annual output of more than 300 million, accounting for 1/3 of the total output of women's trousers in the whole country.

A large number of brands such as "Bai Mei Xian", "Yun Hui", "Lu Yu Si" and "Yu Nu" have stepped out of Zhuzhou and radiated the major markets of Wuhan, Xi'an, Chongqing, Zhengzhou and Wenzhou.

What is the background of the rise of women's trousers in Zhuzhou?

First of all, look at the advantages of pportation: as an important railway hub in Central South China, Zhuzhou also sits on Xiangjiang and Kota Palembang. It keeps track of Beijing Guangzhou Zhuhai Road, and is close to Huanghua International Airport and big Tupu freight airport.

Look at the market advantage: the market of the song song market covers an area of 1.5 square kilometers. It has 43 large-scale clothing specialized markets and 28 thousand stalls. The business area is over 900 thousand square meters, which brings together more than 4000 clothing brands at home and abroad, and 2000 garment processing enterprises.

"The fabric is better than Wuhan, the price is better than Zhengzhou, the style is novel not to lose Guangzhou, the innovation speed is no less than Wenzhou."

The experts from the China Textile Industry Association inspected the evaluation of the industry of the slacks, perhaps the interpretation of Zhuzhou women's trousers.

Turning stone into gold: R & D promotion system built

"After entering the peak season, the average daily output of women's trousers in Zhuzhou is over one million."

The director of the Bureau of Commerce in Lok Sang district had a look of joy in German.

"Guangzhou is the largest selling area in Zhuzhou, and 17 trucks a day, about 200 tons per day during the peak season.

However, many of the early years were shipped to Guangzhou after the OEM, and then returned to the sales of the market.

In memory of the past, Germany was somewhat dejected.

"Zhuzhou snow trousers" to be thawed! Technological innovation and industrial innovation are the two basic conditions for Zhuzhou women's trousers to survive.

It is particularly urgent to cultivate professional talents in the field of clothing design and marketing.

"The shell of a spiral shell is a Dao."

In 2008, Lu Song and Hunan University of Technology jointly established the Research Institute of the Hunan Institute of clothing and clothing, and worked with the staff University of Italy to build a training center for the technical staff of the song song dress, offering vocational training courses such as lathe workers, sewing workers, washing and ironing workers, and garment design and plate making.

Stone is golden.

Zhuzhou women's trousers have taken a solid step in "Zhuzhou manufacturing".

At present, Guangzhou women's trousers brand red ribbons, Gu Yuniao, tengma Nu and so on all set up processing bases in Zhuzhou; Xiang Yin, Xiang Chun, slate bird and other Zhuzhou independent women's trousers brand emerge.

Since the news of Li Xiang, the famous host of Hunan satellite TV, formally signed as spokesperson for Xiang Ying clothing brand, more than 300 women's pants brand owners have been shocked.

Far from that.

In September 1st, the good news came from the Great Hall of the people.

This is the highest honor of China's textile industry and the perfect turning mark of the Ru song dress city from a pactional market to an industrial market.

Regeneration of bath industry: opportunity to boost industry breakout

A complete apparel industry system, which needs a prosperous market platform, also needs a strong foundation for processing industry and a brand lineup for clothing.

Zhuzhou's trousers became the backbone of the industry.

Today, no matter "from the market potential" or "the completion of R & D and extension system", there is a logic for Zhuzhou women's trousers. When Zhuzhou has formed a consensus on improving industrial chain and expanding industrial clusters, the government has made a direction in formulating industrial planning and innovation management system.

The industrial development pattern of "big industries and large clusters" provides strong support for the prosperity of the market.

However, the international financial crisis, which has passed through a mountain and blocked by a mountain, has spread to the women's trousers industry in Zhuzhou.

"The competitive trend of garment industry in coastal areas is becoming more and more intense. As the largest clothing market cluster in Central South China, Zhuzhou has an absolute advantage in undertaking industrial pfer."

The pertinent analysis of experts from China Textile Association touches Zhuzhou costumes.

The government's "visible hand" is playing a game with the "invisible hand" of the market: the government provides interest free loans to local famous brand enterprises in the park, and shares them at the right amount of land or standard factory buildings, and uses them at a certain time without charge. For all garment processing enterprises entering the base, the enterprise income tax enjoys the preferential policy of "two exemption and three reduction" for the state level high-tech zones; the women's trousers manufacturing enterprises create national famous trademarks and provincial famous trademarks, which reward 800 thousand yuan and 400 thousand yuan respectively, and the extra large investment projects with more than 20 million yuan of investment and annual total tax payments exceeding 2 million yuan, the policy is more preferential.

Nowadays, there are 16 washing enterprises in Longquan village in the area of slash, with 30 million washing capacity per year. The city has over 2000 garment processing enterprises of all sizes and sizes, and more than 300 thousand enterprises have more than 300 thousand women's trousers annually, and Zhuzhou's women's trousers production accounts for 1/3 of the total output of the country.

The fire is reborn.

Zhuzhou's women's trousers industry is becoming a new driving force for the garment industry.