Brand Strategy Of Chinese Women'S Trousers Industry

Compared with the West Lake sword of the Chinese Internet industry, the hot spots here do not seem to cause too much attention, but many corners of the Chinese trousers industry can hardly afford to be rippled.

"China

Zhu Guangshan, the 27 District Women's trousers office in Zhengzhou, pushes the "Chinese Trousers Design Competition" to be seen in Zhengzhou next March.

The gold prize is set at 100 thousand yuan. The winners in addition to enjoying the preferential policies introduced by the Zhengzhou municipal government, they also use the 100 square meter design studio provided by the Zhengzhou fashion fashion creative industrial park in 27 district for free for five years.

2010 the fashion trend of Chinese women's trousers is also released at the same time.

Qin Zicheng, President of Zhengzhou Garment Association, said that "2000 trousers manufacturers in Zhengzhou are the fast development of the market driven by the market".

Zhengzhou has also formulated the "special planning of textile and garment industry in Zhengzhou", and issued the opinions on further developing the textile and garment industry, and built the "fashion capital".

Since the establishment of the large market in Zhuzhou in the mid 80s of last century, the "Chinese women's trousers city" has been developed and expanded over the past 20 years. The garment market group has formed a large market of clothing and apparel, which has 43 large garment professional markets, with an annual turnover of 20 billion yuan.

In order to make Zhuzhou's clothing industry bigger and stronger, since 2003, Zhuzhou has held Yan Di clothing business festival every year.

Zhuzhou's local dress is the Zhuzhou trousers.

At present, there are about 3000 manufacturers of women's trousers in Zhuzhou, with an annual output of more than 300 million.

Li Qingquan, deputy secretary of the Party committee of West Ryu Jin, Haicheng, Liaoning, welcome entrepreneurs to take a look at West Ryu Jin.

The western Ryu Jin administration put forward the development strategy of famous town, famous brand and famous brand town, and issued a reward and support policy to create the brand, so as to create the public brand of "Xi Liu trousers".

In order to guide businessmen to build brands, the town government and the market management committee award 10 thousand yuan to create famous brand products or famous trademarks in Liaoning Province, and reward 50 thousand yuan for creating national famous brand products or well-known trademarks.

Today, there are more than 500 brands of real estate, and 4 brands have become famous trademarks in Liaoning.

People from all over the trousers industry come in from behind.

M·SUYA, Ya Li Da, ESEY, 100 yuan, Wirancis, ballads, Saint Ji Mei and other well-known brands of people in charge of the main, have been throwing the magic phrase, pearl.

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Zhang Hong, the brand, sold the popular military uniform clothing at the end of the 70s. After constant pursuit, it finally took the road of clothing.

At that time, the West Liu has already formed a large industrial base. Now that we have caught up with a good era, we can not miss this era.

Wang Zhiqiang, "the brand of Pan Shen", "has been to Guangzhou, has come to Zhengzhou, summed up a road - that is, to create a brand, take the road of the brand, take the road of the brand, and go out of the Hebei Shijiazhuang trousers industry."

"Vitoria" brand Cai Haiou "no north and South points, only the Chinese pants industry."

Wu Qing, the brand of "metropolis", has just taken over the industry of his parents. What is most needed now is learning.

The "song" brand "guddi tree" has the goal of "do it or not, do it best".

Entrepreneurship VS entrepreneurial spirit - sparks

The general manager of Hao Yan, a hundred circle trousers industry, thinks that enterprises must have their own brands. Two, they must have products and considerate services. Three, there must be a stable and loyal customer base.

But these are all enterprises can achieve through specific operation mode.

A brand can really win the hearts of the people, or the core values of an enterprise. It involves the deep cultural background and cultural idea of the enterprise, and it is the soft strength of the enterprise's competition.

The hundred round pants industry has set up 10 hope primary schools in the whole country, and also sent staff members to support teaching activities. It is to cultivate employees' sense of social responsibility and morality, accumulate deep humanistic ideas of enterprises, shape the core values of enterprises, realize the self value of enterprises, and win the trust of consumers.

"Do not over believe the brand, not having the brand, it has achieved all the glory of the enterprise.

At present, there are many phenomena in the pants Market that many entrepreneurs are facing to reflect the industry defects, such as low value-added products, serious homogenization, low standard of enterprises and low management level. This is the specific problem that enterprises need to face squarely.

Zhu Zhengwu, general manager of Fujian Fashion Co., Ltd. analyzes the status quo of the industry from another aspect.

Zhengzhou

Liu Tao, chairman of the board, "perseveres, perseverance, focus on his own business" as the cornerstone of the company's success.

"Gan for loneliness, low-key work."

Liu Tao said so.

Yang Baozhi, general manager of Guangzhou Huaxia dragon clothing design studio, humorous witty remarks: design can be duplicated, but no one is willing to be copied, and the soul can not be duplicated.

Zhao Fangdong, general manager of Zhengzhou series products department, believes that the development of China's trousers industry should have an economic foundation. Entrepreneurs should reflect quickly and have a more solid culture.

Zhao Sunli, chairman of Zhengzhou Ya Li Da Garments Co. Ltd., holds that entrepreneurship is the spirit of entrepreneurship.

From the marginalized industry to the independent industry, the trousers industry has been flourish in the north and south of the Yangtze River. This shows that our single pants have won the trust and recognition of many consumers.

The core values of entrepreneurs who are upright and committed to work have formed the values of the company.

"You can miss an opportunity and not miss an era"! Zhao Zhiyuan, editor in chief of Chinese trousers industry, is full of passion.

Wang Xu, general manager of China trousers industry network, agrees to build "global trousers online trading center".

There is no lack of passion in youth.

Ding Yan, chairman of the trousers industry and chairman of Zhengzhou neon Media Co., Ltd., ran for the development of the trousers industry.

Drum and call

As a clothing item, since 2005, with the slogan of "Chinese women's pants watching Zhengzhou", Zhengzhou women's trousers have been fully developed, so the Chinese women's trousers industry has successively deducted the brand competition between M·SUYA and M·SUYA, and the market competition of the women's trousers industrial cluster and the Zhengzhou trousers industry cluster, and thus led to many women's trousers industrial clusters such as Xi'an, Hangzhou, Zhuzhou and Xi Liu, as well as the brand building movement of the male trousers industrial cluster such as Shishi and Shijiazhuang.

Especially since 2007, with the development of brand operation of various industrial clusters and the influence of external environment factors of different enterprises, the comparison of brand strength among different brands is undergoing rapid changes.

Who will lead the fashion trend? Who will hold the pants industry? No matter who answers, there is only one answer.

"Perseverance, honesty, trustworthiness, pioneering and innovation, cooperation and win win" are sixteen words that are the spiritual condensation of more than 200 leading figures in the Chinese trousers industry.