Exploration And Pformation Of Women'S Clothing In Shenzhen

According to the head of the industry association, Shenzhen, 2010.

The industry will continue to consolidate the brand image of "fashion Shenzhen".

In addition to speeding up the construction of the "fashion Silicon Valley" - Shenzhen fashion creative design Industrial Park, and continuing to organize the group to participate in the major brand clothing exhibition activities at home and abroad, the most important innovation is to set up "fashion sinks", work together with the large and medium-sized cities and regions in the country, set up an interactive development base for fashion industry mainly based on brand clothing and clothing, and build the fashion brand alliance of the clothing industry.

By creating "

"After a huge overall effect, Shenzhen women's clothing will be reunited again. The whole chain business new business model is still following the tradition of" joint operations ". This mode can promote Shenzhen women's clothing to build a joint fleet in the commercial field, and further promote Shenzhen clothing and related industries to the world.

When the negative impact of the financial crisis on women's clothing industry in Shenzhen, especially foreign trade enterprises, appeared, the Secretary General of Shenzhen garment industry association Shen Yongfang began to consider the pformation of export enterprises.

This is a problem that we have to think about, but we must not rush to success.

"Export enterprises must not be accustomed to starting a domestic market and need a process."

Say.

Unfamiliarity with the market is the biggest problem.

To solve this problem, we rely on the proposal of a new business model.

"The problem of entering the commercial channel is not significant for the mature brand, but it is of great significance to those new and pition brands."

Shen Yongfang likened the new brand to "just learning to walk babies".

She said that the new brand is not confident enough to enter the market, "afraid of wrestling".

Therefore, if we can have a business model that can make "crutches", it will be better to help them successfully take the first step of "market introduction" in the early stage of channel establishment.

Shen Yongfang also admitted that it is not easy to enter the market, especially in China's department store industry, and the high-end brand format is difficult to enter, and the requirements for the strength, talents and abilities of the enterprises are very high.

Therefore, it is imperative to reform the construction mode of business channels.

"We can't wait for business reform. We can make some attempts at our current situation."

For example, for some cities with good commercial atmosphere, she can choose some commercial outlets as a whole.

For example, in Hangzhou's "China Textile Center", take thousands of square meters of a floor to do Shenzhen "no curtain" concept.

In this way, a group of export enterprises will enter the business exploring water, and have a preliminary understanding of the market, and then begin to explore the process.

The realization of this concept can at least support a relatively easy pition of dozens of export oriented enterprises lacking experience and manpower and material resources.

If we really have some achievements in solving the problem of terminal construction, we can copy it into a "chain operation" mode and create a "terminal brand as a whole".

Back to the beginning of the "Shenzhen garment industry in 2009 to achieve output value of about 100000000000 yuan" - this achievement is closely related to the innovative thinking of Shenzhen women's clothing industry.

From "made in Shenzhen" to "Shenzhen design", Shenzhen women's clothing has embarked on a continuous development path of innovation.

For the construction of the regional brand of women's clothing industry in Shenzhen, there is a general plan for the development of Shenzhen women's clothing industry regional brand from 2008 to 2012. 2010 is the "mid year" of the 5 year plan, especially in the post crisis era. It is also the key period for Shenzhen's women's clothing industry to achieve regional brand upgrading.