The Successful Course Of Zhengzhou Women'S Trousers
Garment industry
Every fabric change will usher in an industry baptism. Lycra leads the new fashion trend, and sports tights will give birth to sports brand rookie sigma.
Change is the theme of the development of various industries. There are big and small changes, and small changes like ripples on the water surface. When the change is great, the turning point will come.
Zhengzhou
Women's trousers
The rise of brands can be seen as an inflection point. But when Zhengzhou women's trousers go from low-grade chemical fiber to washing jeans, another turning point is in front of us.
Knowing the inflection point requires insight, and it takes courage to go through the turning point.
No one will know what will happen after the turning point, but we have dimly felt that after experiencing this turning point, Zhengzhou women's trousers will rush to the peak of trousers industry with a quicker pace.
The Zhengzhou women's trousers started with chemical fiber fabrics, relying on this special ability to attack the National Women's trousers Market, and established an unshakable hegemonic position.
The status of women's trousers in Zhengzhou has been rising steadily, attracting many people inside and outside the industry to join the camp. With the intensification of competition, many women's trousers enterprises are facing various crises.
After the downturn in the market in 2005 and 2006, many enterprises were exhausted and confused about the future.
However, the development of casual pants has made some enterprises taste the sweetness and let the people in Zhengzhou start introspection, and pformation seems to be a necessity.
From the 2007 spring and summer development plan, we can see that small and medium-sized enterprises have begun to develop jeans and water washing series.
Wang Jingshuai, the first Zhengzhou cowboy fabric, began to walk closer to washing jeans on March last year. According to general manager, general manager of Zhengzhou, the pformation of women's trousers is the collective behavior caused by the popular demand of the market. The only reason for the change is the rapid increase of market demand and the trend of fashion.
Dong Jianfang, general manager of Xingyi Lu women's trousers, thinks that this is the exemplary leading role of Zhengzhou women's trousers pioneer. The Zhengzhou women's trousers, represented by M·SUYA and Ya Li Da, take the cowboy route, and have achieved initial success. This shows that the trend of women's pants pformation is getting close to the market. After all, the mainstream of women's trousers Market is still dominated by leisure washing water.
Where there is demand, there is a market. Maybe someday, the jeans washed by Zhengzhou women will suddenly rise like Zhengzhou's chemical pants.
The market decides to survive. This development mode is more and more close to the development mode of Guangzhou trousers industry.
In addition, there are also insiders, the clothing industry is a sunrise industry, is a short, bright, fast business, for consumers is often the first degree of recognition, cowboy business leisure, more in line with people's preferences at this stage, so cowboy is relatively small risk, sales increase quickly, the ratio of cargo pressure is naturally small.
What does a Zhengzhou cowboy call?
Plate Guangdong
As the trousers know, the famous women's trousers brand of Zhengzhou's women's trousers such as Meng Shu Ya, Ya Li Da, ESEY and so on are all production of synthetic women's trousers. But suddenly changing faces to wash jeans, can't help worrying that the pformation of Zhengzhou women's trousers can go through? In the interview, the manufacturers of several women's trousers reveal their secrets.
Wang Jingshuai, the general manager of Zhengzhou, is the first person in the Zhengzhou cowboy factory. He believes that there is no law in the world. The washing industry in Guangzhou is always at the forefront. Just like four or five years ago, chemical fiber pants were among the best in the country. Now the rapid growth of Zhengzhou chemical fiber pants has forced the Guangdong manufacturers to do something else.
The Central Plains is a land of great virtue. With the flexible operation policy and convenient congenital advantages, we can wash the cowboy well and make a success with the Guangdong manufacturers.
With the improvement of Zhengzhou's washing industry chain, he also predicted that there will be a new separation of Chinese trousers in the next three or four years. Zhengzhou manufacturers will gradually strengthen the network of the north of the Yangtze River with the help of the more perfect washing products, forcing Guangdong manufacturers to focus on strengthening the construction of the market in the south of the Yangtze River, while relaxing the network construction in the north of the Yangtze River, while the Guangdong manufacturers can continue to play their coastal overseas trade advantages and strengthen the export of overseas trade processing industry, so as to increase their new profit growth point.
Dong Jianfang, general manager of Xingyi Lu, also confidently said that because the information sources are very convenient now, the Zhengzhou trousers industry has a lot of influence in the whole country. Guangdong's clothing agents have come to Zhengzhou to select brands, which is enough to explain the rapid development of Zhengzhou's garment industry.
Although Zhengzhou women's trousers are developed to wash jeans, Guangdong cowboys and Zhengzhou cowboys are two concepts. On the fabrics, Guangdong's choice of fabrics is not very strict, but the accessories are comprehensive and fashionable.
In order to enhance competitiveness, Zhengzhou's women's trousers manufacturers have adopted better fabrics, such as Xingyi Road, buying the Tencel denim variety to meet the needs of high grade customers.
The continuous improvement of customers has also made the enterprise bold and bold to introduce new technologies and characteristics.
In addition, Han Yuexiu's Zhang Wei also elaborated on the characteristics of Zhengzhou washed jeans denim in terms of price and style.
Compared with Guangzhou women's trousers, Zhengzhou washed jeans are of low price, the version is simple and generous, it is more suitable for the northern women's body in the tailoring, and there is also the age group. Most of the women's trousers in Zhengzhou are middle-aged and old, so it is not suitable for the Guangzhou cowboys to directly use the north side.
Zhang Wei added that in the next three years, the country will become famous for its future development trend. In the next six months, it will also consider the production of Southern version of washed jeans to meet the needs of the market.
On the competitiveness of women's trousers, several women's trousers manufacturers also mentioned the concern of the government. They used good policies to help them attract investment, and the support of the clothing manufacturers' Association, etc., often held various activities, which attracted the attention of the outside world. The flexible operation mode made Zhengzhou's water washed cowboy series women's trousers start to develop.
Can washing jeans reproduce the splendor of chemical fiber pants?
The germination of any new thing is a sign of its growth and development. Just like the pformation of Zhengzhou women's trousers to wash jeans route, the pformation of Zhengzhou trousers industry has seen hope for the trousers industry.
If a great event is to succeed, it must rely on three factors: Heaven, time, place, and people.
Wang Jingshuai, general manager of Ya Xuan, used this sentence to describe the pformation space of Zhengzhou women's trousers.
At that time, that is to adapt to the development of the market economic system and the fashion trend of clothing development. Zhengzhou is located in the Central Plains, with convenient pportation and good logistics team. The industry chain is gradually improving, and the former sales network is spread all over the provinces, and the network is accessible, so there is no need to worry about finding agents.
Wang also made a comparison. When ya Xuan launched the cowboy series last spring, the customers did not recognize it because everyone had accepted Guangdong cowboy as the best impression.
Sales volume is far behind the water washing cotton series at that time. At that time, Mr. Wang thought that the weather was not yet mature. That is to say, the market demand and trend of popularity had not yet been blown, but still insisted on its own development direction.
Sure enough, in this spring, consumer awareness has suddenly awakened, and there are already several chemical pants, so I want to try cowboy fabrics, resulting in increased demand for jeans.
It is with the chemical fiber pants as an example, so the development of jeans in Zhengzhou should also have a lot of space.
Dong Jian, general manager of Xingyi Lu, is also optimistic about the washing jeans in Zhengzhou, and says that the increase in demand for jeans this year is only the beginning. It will develop like chemical pants.
Industrial chain upgrading highlights the itch of the industry
In the whole women's trousers Market, after all, the mainstream leisure wash women's trousers are still in Guangdong, and the women's trousers in Zhengzhou can't keep up with technology, technology and style.
Next to be honest, let women's trousers manufacturers call for a better industrial chain.
In the interview, the heads of several women's trousers manufacturers reflect the bottleneck of the pformation of Zhengzhou's women's trousers is still the industrial chain, and the problem of Zhengzhou's water washing industry chain is concentrated in the washing plant.
Even Guangdong also circulated such a saying: "cowboy washing is not good. It can pay 1 million a month". What is the situation of the washing plant in Zhengzhou?
Wang Jingshuai, general manager, said that the water washing situation this spring will be analyzed. At present, the water washing plant in Zhengzhou, which has passed the washing process, will produce a maximum yield of around 25 thousand if it is a cowboy craft every day, while the daily cowboy production in Zhengzhou is around 80 thousand. Then 4/5 of the cowboy semi finished products will be kept in the washing plant or in their own factories.
In peak season, the demand of a factory is about 100 thousand, and the washing plant is simply not available.
Because of the situation in the washing plant, no one ever dares to wash the cowboy last year and what step the Zhengzhou cowboy could take, no one knows.
The washing and finishing process of jeans garment has been developed from traditional rinsing and stone grinding to fermented washing and stone grinding. After ironing finishing, the clothing needs to be satisfied in terms of handle, elasticity, wrinkle resistance and residual formaldehyde content. So high requirement is that the washing plants in Zhengzhou can not wash out so many standard Cowboys even if they can wash out so many cowboys.
In addition to the understanding of the washing process, it is necessary to adjust the version according to the shrinkage of the fabric, and in the design process, we should consider the style of the jeans themselves.
In this regard, Dong Jian's general manager has a deep feeling. What is lacking in the enterprise is the talents in production. Because the starting point of the clothing industry is low, it is impossible for the employees to conduct examination. The emergence of new fabrics requires more technical requirements. If we can fully grasp the design and development of jeans, then we believe that the Zhengzhou women's trousers can go further.
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