The Success Of The "Seven Color Hemp" Women'S Clothing Store
Beautiful
Ma Li Song
It is "
Sisy Me
"The small boss of a clothing store doesn't think she is only 29 years old, but she has been in business for 5 years.
Now the business of her small shop is red and hot, and many beautiful ladies have become a regular guest in her shop.
Speaking of the experience of selling clothes, Li Song told reporters: "clothing can best reflect a person's external temperament. He should learn to study the psychology of customers and choose the style of clothing to suit his own good and vary from person to person."
Ma Li song was originally an employee of a factory attached to Anshan Iron and steel company, and the business efficiency was not good. Li song would discuss with his family, simply try to do business and become his own boss. Maybe he could break through a career path suitable for his own development.
In 1997, with the support of his parents, Li Song rented a stall in fashion fashion city, with a monthly rent of more than 3000 yuan.
When I first started, I really had a lot of trouble. A thin woman went to Guangzhou, Shenzhen and other places alone. She sat on the train for nearly 40 hours. She was so tired that she got tired of getting out of the train. Then she went around to find out the location of the goods and ran around some large wholesale clothing market, then she picked the goods, haggled and ordered.
On one occasion, when she was pported to the train station, her hands were tired and sour, and she couldn't use her strength at all. She shook hands, moved her muscles and bones, and gnawing her teeth.
In Shenzhen, due to obstacles in language, it is hard to get goods on time.
However, the Mandarin speaking people in Shenzhen now become a common practice and it is a little easier to negotiate with them.
After several years in the shopping mall, Li Song not only accumulated experience, but also accumulated a certain amount of capital. Business philosophy gradually tended to "monopoly".
At the beginning of this year, Li Song applied for the Anshan chartered clothing store in Shenzhen, and set the new store in the C area on the third floor of Silong Plaza.
"Seven color hemp"
clothing
With cotton and linen as the main materials, soft, comfortable, elegant and free style design can best show the graceful posture of women.
When my sister saw her sister's success, she also rented a storefront shop in four square place, not far away from her sister.
Li song is not satisfied with that. She often studies while doing business.
She said that if you learn a little more knowledge, you will have a wider choice in the future.
Commented by reporters
No matter what people may have the idea of starting a business on their own.
Many people encounter opportunities, regardless of whether the opportunity is ripe, immediately set foot on the road of entrepreneurship, and some people are observing the timing of entrepreneurship all the time, even if the time is coming, or stop.
As the saying goes, "sitting is better than going."
Many people hesitate to take the first step, and the chance of starting business will disappear with age. Entrepreneurship is always a dream.
A person who has never started a business or has just started a new industry is often uncertain about whether or not he will succeed.
This is also very normal, because all entrepreneurs have such experience.
Only when you take the first step, you will find that everything is not that difficult. But at this time, we must remember that we must continue to work hard and learn, so that we can gradually develop our own characteristics like Ma Li Song.
Ma Si song's monopoly of "seven color hemp" can be said to be an effective way to do business.
The key to running a franchised store is not only to understand the changes in the market, but also to have certain historical knowledge and cultural attainments.
Generally speaking, there are some characteristics of running a franchised store: first, establishing the business philosophy of customer first; two, meeting the special needs of customers; three, having a wealth of relevant knowledge; four, consulting and recommending consultancy services; and five providing after-sale services.
There are five kinds of taboos in operating franchised stores: one is not to run fake commodities; the two is to avoid monopoly products which are not good in word-of-mouth; three avoid operating some proprietary products that are bad in use and cause bad associations; four taboos do not provide good after-sales service for the goods sold in the store; five taboos do not know three of the special products operated by our shop.
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