Chairman Wang Jianquan

　　 business card

　　 Card playing It's a family. clothing As a leader, it will integrate import and export, tobacco and wine, commerce, finance, real estate, high technology and other industries, trans regional and international group companies. In 2003, the collage card was identified as "China famous trademark", and now there are more than 2000 stores in China.

　　 viewpoint

Order processing and operation brand is "one industry, two concepts". But if the enterprise only processes, the influence is bigger again is also in this profession. The impact of making a brand is not only in the industry, but also in the business and social sectors.

　　 dialogue

In the 80s of last century, Quanzhou's private enterprises sprung up a number of economic pioneers. Sozawa Hideo, who was willing to fight for the best economy, created the world of Fujian style clothing with the spirit of "fighting hard to win" by the Minnan people. As a representative of Fujian style clothing, the collage card is not only because of the "spell card" as the brand name, but also the spirit of "spell".

　　 One industry, two concepts.

Wang Jianquan was the first to do it. Jeans wear The first thing we started was order processing and incoming processing. In 1991, Wang Jianquan changed his way of operation and gave up the "odd Dragonfly" cowboy who had already had a certain foundation, and created a new brand -- "spell card". He must integrate the spirit of "fight hard to win" into corporate culture and brand culture. From the initial clothing manufacturer to the ultimate creation of his own brand, Wang Jianquan thought the hardest part was to abandon the hard won achievements of the past in order to have a broader future for the company.

Wang Jianquan thinks, order processing and operation brand is "one industry, two kinds of concepts". Production and processing do not take account of the construction of sales channels. Without considering the accumulation of brand investment, we can concentrate on the quality of products, so the profit is considerable. However, if the enterprise only processes, no matter how high or large the scale is, it is only a garment processing plant. Once brand is promoted, the impact of brand awareness and image will not only be affected in the industry, but also in various fields of business and society.

"Brand promotion can bring additional value enhancement. Borrowing brand value added can bring more promotion to cross industry management." In addition to setting up its own brand in the apparel industry, the brand should also take advantage of the brand assets accumulated in the garment industry, take clothing as the leader and take the road of diversified development of enterprises. For example, this year's competition with the FIA to promote the GT World Championships (China Station) will be a brand idea of cross industry operation.

　　 "100 billion cities" need government support

For this year's Quanzhou municipal government's "100 billion garment market", Wang Jianquan believes that the overall level of Quanzhou's clothing industry is also competitive with that of Jiangsu, Zhejiang and Guangdong. If the government supports, the potential of the leisure base is still huge.

Wang Jianquan said that the advantages of Quanzhou's clothing industry are embodied in two aspects: one is the advantage of scale cost in terms of fabric and accessories in the upper reaches of the industrial chain; on the other hand, the jacket has advantages in "finishing" technology.

but Wang Jian Quan It is also mentioned that government and trade associations should give more support to the development of enterprises. The development of enterprises in Jiangsu and Zhejiang provinces can not be separated from the support of local industry associations. For example, if you want to enter a loom and negotiate with a foreign company or a foreign company, the enterprise will negotiate with foreign parties through industry associations, including how many machines, price levels, payment methods, delivery time, delivery methods and so on. Through organized negotiations in chambers of Commerce, conditions are much more favorable and prices can be reduced.

In addition, the employment environment is also very important. Wang Jianquan said: "after all, the clothing industry is a labor-intensive industry. We do not make money by machinery. We end up relying on talents and manpower to make money." He believes that the difficulty of recruitment is not a problem of company's arrears of wages, after all, this phenomenon is rare in Quanzhou enterprises. But the problem of migrant workers' children's schooling and housing has become a problem of new employment problems. This is a big environmental problem. The welfare environment of talents and employees is not done by enterprises alone, but they can live in peace and happiness.

After years of market exploration and growth, Wang has a more mature understanding of "spelling". "Spell it, you need to spell it calmly, spell it generosity, and spell out wisdom." Not only dare to fight, love to spell, but also spell.