The Success Of Antai Fashion

Fashion company has been in operation for nearly ten years, and has created the gold medal signboard of Xiang an underwear in China.

Brand safety and environmental protection pronoun.

However, Aetna has been delighted by insiders, not only because of its products, but also because of its "Peach Blossom Village".

Qian Anhua, chairman of the board of directors, is a cultural person who loves poetry. He has published many works of his poetry, and he often participates in the activities of poetry exchange in China, and has won numerous affirmation.

Such a person has the simplest and romantic feelings in his heart. Even if he is an enterprise, he also wants to make a unique "the Peach Garden" -- to create the world's first happy factory.

So we have "Peach Blossom Village" as we know it.

Create a quality miracle in a fair and relaxed environment

Qian Anhua is very knowledgeable, speaks fluent English, and has a profound understanding of Chinese classical culture.

So his bones are full of wisdom and thought.

He also has unique opinions on employees.

Tao Yuanming's "the Peach Garden" has always been the place he longs for, so he wants to build his own business into a paradise for workers, rather than making employees a money making machine.

This idea is too romantic for many businessmen, but Qian Anhua has implemented all this in his business for nearly 10 years. In a fair and relaxed environment, everyone's concerted efforts to pursue rigorous business have been greatly supported by more than 2000 employees. The quality of clothing is naturally more than one grade of other products.

In 2008, a financial crisis caused many export enterprises to get into trouble or even go bankrupt. However, the export business of Antai did not decrease or increase. The total value of exports in 2009 even increased by 20% over the same period last year.

If asked about the key word of this miracle, Antai people will say "happiness" besides "quality".

Happy working and happy life is the creed of Antai people.

It is certainly not an easy task to create an enterprise culture, especially for enterprises like production and processing, with large mobility and heavy workload. These problems will have an impact on the formation of corporate culture.

However, at the beginning of Antai's establishment, Qian Anhua made it clear that he should work hard in corporate culture.

To give employees a sense of home, and let them live happily in this big family, to ensure that the brand of Antai is the favorite and trusted brand of the consumer.

After ten years of hard work, now Antai has become Tao Yuanming's "the Peach Garden", with small bridges and streams, pavilions, galleries, flowers, and flowers.

All staff accommodation is free. There are independent toilets, air conditioners, washing machines and broadband in each dormitory.

There are "hardware", a year's salary of 13 months, and the service age award, long service award and other bonuses.

However, many employees feel that money is not the most important thing. "In An Tai, there is food, shelter and play, and life is full."

9 clubs and a literary society make employees happy.

In recent years, many enterprises have ushered in a large number of post-80s and post-90s new employees. Qian Anhua is very clear that these children pursue their own values and pursue happiness and individuality liberation. If they are treated as brothers and sisters, they will regard their enterprises as their own homes.

Antai's salary may not be the highest, but Qian Anhua wants to do his best to make employees happier in Antai.

So, all the year round, we will make Lantern Festival, Kite Festival, singing Festival, Carnival and celebration of national day.

In Antai factory, activities continued and laughter continued.

In the past few years, Antai invested about 5000000 yuan, set up a college culture advanced evening school, advanced technician training evening school, art training evening school, etc., and also built 9 clubs and 1 literary clubs, including reading clubs, photo clubs, art clubs, etc.

They even held a week of staff carnival, from the boss to the staff to play together.

Antai's "stacked man tower" activity is very famous, even to the origin of this activity Spain.

Before that, over 200 members from a Spanish pagoda club went to Antai from Shanghai to join them.

The more than 500 man set up a 9 world record as he did in Pyramid, and created a world record. The news was sent back to Spain, which immediately caused a sensation.

More than 100 employees of Antai went to Shanghai to take part in the World Expo performance.

In September this year, more than 200 employees of Antai would also go to Spain to do the folk exchange of stacked pagodas.

As long as we go into Antai, we will have a happy face to meet the happy workers, this is "happy factory Peach Blossom Village".

Today, the reputation of "happy factory" has spread like wildfire.

Antai's experience in building corporate culture has become the object of many groups to follow. The company's associations have also gained fame in China. Among them, the human tower club has become the top 20 in the world, and they are also the world's largest holder of wooden flower bridge Guinness.

However, money Annwa's goal is not only to get the demonstration unit of Zhejiang's enterprise culture construction.

His initial goal was to build the first corporate culture in China and set up a good cultural benchmark for domestic enterprises.