The Success Of Hermes

Mention

The first reaction of ordinary consumers may be: expensive! Really expensive! A leather product can start with a basic style of 50 thousand yuan, and the value of the precious cortex is 300 thousand yuan. What are the unique charms of Hermes? What's so good about it that the consumers who like it are willing to pay high prices and earn their income?

Secret one: stick to quality and pursue perfection

Hermes respect tradition. The most typical feature is insisting on pure handwork.

In Hermes.

None of them came out of the production line.

Each handbag is made by a technician independently. Even if the market is not tight enough, Hermes will not expand its production scale.

So it is also very common for consumers to spend two or more years waiting for their production.

For example, each silk scarf of Hermes has to go through 7 processes, which takes 18 months to complete.

Each Kelly bag even numbered and engraved the name of the craftsman, and after that, both the maintenance and maintenance were completed by the famous craftsman. Such rigorous production also created Hermes's top craftsmanship and high quality.

In addition to pure handwork, Hermes has pursued the ultimate goal from harsh material selection to meticulous work.

Among them, Kelly bag material of up to 33, more than 209 colors.

The raw materials are purchased from the global auction by the purchasers every year, and insist on excellent selection. In a checked leather pattern, if the center line is not straight, it will be downgraded immediately until three leather colors, texture and handle are found to be very similar.

Rigorous selection of materials and superior material is an important factor in making Hermes expensive.

Tip two: stick to originality, do not follow the trend.

Compared with other luxury brands in the same industry, Hermes has almost no breakthrough design, nor does it have any boundaries with fashion. It insists on choosing the best traditions, materials and handwork, so that the classics can be aligned with time.

This is a slightly more conservative way of making it more focused on the product itself, which makes it rich in connotation and elegance.

Some even describe that every Hermes works are works of art.

Fashion is changing rapidly. Only by sticking to our brand philosophy and not being a fashionable follower can we stand upright in the trend of fashion.

Obviously, Hermes is the founder of this unique fashion philosophy.

Speaking of Hermes's fashion philosophy, we must mention its profound "

"

In fact, Hermes started with harness.

In 1837, founder Tieli s opened the first saddle and saddle shop in Paris, Madelyn, and made all kinds of exquisite accessories for the carriage. Because of its excellent quality and reputation, Hermes quickly became the favorite of the nobility.

At that time, the Hermes harness was seen everywhere in the four most beautiful wagons in Paris.

In 1867, Hermes scored a first prize in the world trade fair.

In 1879, Charlie Hermes took his father's business and moved the shop to No. 24 Fu Fu Avenue, a prosperous Paris, adjacent to the presidential palace.

At the same time, he also actively expanded product categories and enriched product lines. In 1892, the saddle bags with shoulder straps were officially released. This is the prototype of hermes bags.

Hermes also walked out of Paris in this period and went to the world and became a typical representative of French luxury consumption.

In 1920s, Emil s, the third generation successor, realized that the appearance of cars would change people's way of life. Therefore, saddle stitching was applied to leather products, and handbags, travelling bags, gloves, belts, wallet and other products were launched to develop in a diversified way.

During this period, the most classic works of Hermes were undoubtedly Kylie bags.

Hollywood superstar Gris Kelly and Prince Rainier III of Monaco love fairy tales so that tens of thousands of viewers are moved. In this legendary love story, hermes handbags are like magic crystal shoes. The beautiful Gris Kelly has met him by the way. After marriage, the princess has once again covered her pregnant body with the large square crocodile skin square bag of Hermes. Once again, the magazine "life" magazine published it as the cover. In a fashion, this fashion bag was on the way. In 1956, with the consent of the royal family of Monaco, the large size handbag was officially named Kylie bag.

In 1951, Hermes was taken over by Robert Dimma, Amir's son-in-law, and the product line of Hermes extended to products such as suits, shoes, porcelain and so on.

In 1978, the fifth generation of the Hermes family inherited Jean Louis Dimma.

Under its leadership, Hermes has launched ceramic, silver and crystal products. At this point, the Hermes brand has a total of 14 product lines, and has become a representative of the all-round way of life.

But even so, the LOGO of Hermes maintains the classic "carriage and man" pattern, which represents Hermes respect for the past and also obsessed with the future.

Tip three: do not ask celebrity endorsements, do not deliberately express themselves.

Hermes seems to be very accustomed to low-key, never exaggerated marketing activities, and even never asks celebrities to endorse, but it is most popular with celebrities, including bee Sao Vitoria.

In addition, the classic versions of Hermes are closely related to celebrities. Apart from Kylie bags, another famous platinum brand is also famous.

In 1984, French actress Jan Birkin met with President of Hermes on the plane and complained to her that the existing Hermes bag could not satisfy her purpose of filling bottle diapers.

To this end, Hermes designed a handbag that was bigger and deeper than the bag of her, and was named after her.

The form of platinum package is more casual and free and easy. Once launched, it became popular all over the world.

Robert Dimma, the fourth generation head of Hermes, said: "I do not need to blindly buy famous brand consumers. I hope they can touch them personally, because Hermes needs to be infiltrated by the personal temperament of the owner."

This shows that not everyone can control this top luxury brand, but it is undeniable that Hermes is a symbol of status.

In society, there is a story about a wealthy man who has lost his family but has been carrying a beautiful Hermes case. Someone advised him to sell the suitcase to make ends meet. But he resolutely refused: "as long as this suitcase is still there, I think I am still a noble."

The pursuit of perfect quality, practical and simple style, traditional family management, and never deliberately catering to the trend make Hermes become the top of luxury goods, and make its high value have a reasonable market explanation.

Although ordinary consumers may not be able to afford exquisite Hermes leather products, trying to spend thousands of dollars on Hermes scarves may be a good choice for consumers to feel their cultural charm.