Wenzhou Clothing Man, The Road Of Entrepreneurship

　　 Born poor

　　 Tong re Han Born in 1958, the South Gate of Pu Qi Town, Yueqing, was born poor, and the older generation was a fisherman by the sea net. After graduating from high school, Tong Ruihan opened a photo studio in the town to make a living. But he was not satisfied with the status quo. He joined the business trend in 1986 and came to Beijing. clothing Business. At the beginning, there was a shortage of funds to start borrowing from relatives and friends. In the process of selling clothes, we gradually accumulated experience.

　　 seize the right time

In the early 90s of last century, China's clothing market was just on the rise, and there were not many high-end products in the market. It was the vast space and active stage of the big garment industry. With Tong Ruihan's experience in the textile and garment industry for a long time, he firmly seized the opportunity and took the strategy of "grasping the trend, grabbing the market and expanding rapidly". He found that the cashmere coat became popular and was put into operation immediately. At that time, only two enterprises in Beijing were running cashmere coat enterprises, and he invested in third, and was the first in Zhejiang province. From then on, he gained profits and gained strong economic strength. In 1992, he established Beijing Mei Da Clothing Co., Ltd., and ran a woollen coat. In China, this cashmere coat is also popular. He organized mass production, quickly followed up products and quickly occupied the market. In only five years, the original accumulation has been completed.

Because of the correct business ideas, we always grasp the customers' innovative characteristics and conformity psychology in the consumer market, and do well in the products. People have my own advantages, consolidate their old customers, expand their new relationships, and expand the market to the southwest, northwest and Northeast China. In 1995, Tong Shui Han's sales performance has ranked the top ten in the major markets of the country.

　　 Adjustment Thinking

In order to adapt to the development of China's clothing market, expand the enterprise and complete the new factory building, Tong Ruihan renamed "Beijing Mei Da Da Garments Co., Ltd." to "Beijing." Yu Zi Garments Co., Ltd. According to the actual market situation, we should make smart response to market dynamics and adjust our thinking in time. First, do the market, then do business. Now, more than 100 enterprises have already developed, and the sales point is covered by the first and the two tier cities all over the country. The market is no longer a problem. Instead, it should be done first to make enterprises (products) and then to do the market. He takes the branding Road, takes design and development as the leading factor, integrates the fashion trend of sales network, and sets up the design and development center in Guangzhou, China's avantgarde front. In order to further develop the two or three tier city market on the market network, we will form a leading network with provincial agents as the region, and develop a larger regional sales network from all regions.

　　 Enterprises become stronger

In 2004, the Beijing woozi Garments Co., Ltd. made great progress in its brand. The company has two factories in Daxing District, Beijing, including production workshop, comprehensive office building, staff quarters, design building and exhibition hall, with a total construction area of thirty thousand square meters. There are more than 300 employees, with an annual output of 250 thousand pieces, with annual sales exceeding 100 million yuan. The popularity of products is getting higher and higher. In the Zhongyou department store of Beijing, "Yu Zi" and "Meisen" brand have already ranked the top three of women's wear sales, and have also won the honorary title of "consumer satisfaction products" many times.