The Career Of Trousers King

Entrepreneurial experience

To grasp the market trend and make timely adjustments to the product style.

After the failure of expansion, we must recognize the situation, shrink in time and focus on attack.

Huang Changliang, the boss of Guangdong's clothing company, is eager to start his own clothing brand and make it into a "century old shop".

Consignment of goods to sell

It was started by consignment of overloaded clothes and general groceries.

Huang Changliang originally worked in the sales and marketing department of a state owned food unit in Guangzhou, and the number of people was thirty. The performance of the unit began to go downhill. Many colleagues chose to stay at the post without pay.

In 1990, a friend said to him, "my friend's

The factory overstock a lot of goods, and the price of the clothes is ten yuan. How much can you sell? Are you interested? "Huang Chang Liang feels that this is no business and tries to play. At that time," Hotel economy ", he took the clothes to the hotel's stalls and sent them away for sale.

Huang Changliang has earned a solid income because he has no intention of planting willows and willows.

At first, only clothes were sold, and then even the watches and glasses were "picked up".

Huang Changliang said, "those little things can also make money, but they can not always accumulate goods.

I went to the wholesale market to buy and sell, and I ran a company with partners in 1992.

Finally, positioning for clothing.

"One pants is hard to walk the world."

However, the profit margin to the wholesale market is limited, and it is also the brand of others. Huang Changliang's ambition to start his two business is eager.

In 1995, they officially registered their own brands, and commissioned other factories to mass production, and profits increased sharply.

The best thing to do is to wash cotton in 1996.

Sale.

At that time, people were tired of chemical fiber pants. Loose and casual cotton washing trousers became popular. Huang Changliang just launched a large number of these trousers.

Some people suggested that the strategy of "one pants go to the horizon" suggested that the company should be a male trousers, but Huang Changliang did not fully agree with him.

The reason is that simple things are easy to do, but they are easily imitated by others.

By 1999, the spring of pure cotton washing trousers has gradually gone.

Later, some people put forward the strategy of "cotton all over the world", but Huang Changliang felt that the market will be popular with the diversification of fabric blending, so the brand style should be positioned in youth, vigor and fashion.

Warrior broken arm closed branch

Today, Huang Changliang has a relatively large number of direct outlets and franchisees throughout the country, but there are no factories and branches.

In this regard, he explained: "probably no one does not want to expand the scale of the company, but taking into account personal expertise and failure lessons, I have to slowly" gather together "(with children), when the son is big, he will raise his father.

The company has been running for 13 years, Huang Changliang has been entrusted with the way of processing, "the operation of factories needs another set of pragmatic thinking and management, which is not my strong point."

Huang Changliang also tried to be hot. In 2000 and 2001, he opened branches quickly in several big cities such as Beijing and Shanghai. But within a year, they became "tasteless and abandoned".

Around 2002, he came to a man who broke his arm and shut down all the branches.

Let agents earn money.

Since then, Huang Changliang has been trying to make a franchise in other provinces, and has realized his own theory of "Chou Zi".

Unlike other sales companies that make quick money in the name of affiliate, he is an all-around strategy for his own franchisee.

"First of all," eugenics and nurturing ". Those who do not meet the requirements do not allow them to join. Then I want them to live well, just like bringing up their children to take them to do business, and so on, the agency can make money, and the brand management can be long.

For the future, Huang Changliang did not plan to reopen the branch.

"My goal now is to concentrate on bringing children up to three times the size of the company."