H&M Launches Fashionable Children'S Clothing, Smith Barney, And Defines The Direction Of Brand Upgrading.

It is reported that the Swedish parity clothing brand H&M will launch a special fashion.

Series to support the UNICEF (UNICEF) All for Children program.

It is understood that the H&M brand All for Children series will be sold in 160 H&M stores and online outlets worldwide, and 25% of its sales revenue will be directly used to contribute to UNICEF projects, and promote education and protection of rights and interests for children in poor communities.

H&M and UNICEF launched the All for Children program in November 2009.

The five year project was funded by 40 million Swedish kronor (US $4 million 500 thousand) provided by H&M.

Currently, the project has further stepped out of the southern India community.

Children provide assistance.

H&M's All for Children series focuses on parents' and children's favorite children's tastes and classic single products.

This series is a sophisticated fashion design with children centered and customer expectation.

This series of funds will be used to support the All for Children program, and to make far-reaching changes to generations of children in the poorest parts of the world producing H&M clothing.

(Zheng Yubing)

United States brand clear direction of upgrading

Recently,

Clothing related responsible person said that the United States clearly defined the direction of brand upgrading, and proposed a balanced development strategy of endogenous growth and extension expansion.

In terms of endogenous growth, we should realize the docking between products and stores, improve the spot ratio and replenishment intensity, and promote the pformation of supply chain mode from "push" to "pull style". In the aspect of extension, we should pay more attention to the development of multi brand and multi series, and expand the channel expansion, and focus our attention on the future mainstream formats such as shopping centers, high-end communities and intensive office areas, so as to further deepen brand upgrading.

It is understood that this year, the United States brand whole series showing a wider, richer and more distinct gradient structure, the future development space is expected to further expand.

Facing the rapid expansion of the international fast fashion giants and the great changes in China's channel structure, the United States has recombed brand positioning and clearer and extended age positioning.

Among them, METERS/BONWE is located at the age of ~25 at the age of 16. The location of Tagline city series is roughly 25 years old, ~30 years old. After rearranging the ME&CITY, the positioning of business fashion is about 30 years old and about ~40 years old.

At the same time, in the face of the huge market of children's clothing, the company also owns two brands of ME&CITY Kids and MooMoo, covering 3 years old ~13 years old children, and has injected strong new blood into the domestic children's wear industry.

ME&CITY Kids revenue is expected to reach 200 million yuan by the end of 2012.

Traditional retailer touches the net to slow down

In the first half of 2012, China's online retail market traded at 511 billion 900 million yuan, an increase of 46.6% over the same period. It is estimated that by the end of 2012, the scale will reach 1 trillion and 130 billion yuan.

The impact of online trading on physical stores is beyond doubt. In the face of this blue ocean, traditional retail enterprises have stepped up the pace of the network.

However, according to the recent survey results of China Chain Store Association, the speed of opening online stores by traditional retailers has obviously slowed down this year.

As of the end of June this year, 59 chain top 100 enterprises launched online retail business and operated more than 70 online stores.

Among them, there were 14 retail outlets in 2009 and before, 31 in 2010, and 52 in 2011.

According to the data, there are only 7 newly opened online stores in the traditional retail enterprises this year, and the deceleration is obvious. This shows that the investment in the network retailing has become more cautious.

According to the survey, pricing is the top priority of traditional retailers in developing network business.

If the price is the same, the online business is not competitive. If the price of the Internet is competitive, it must be lower than the line, but this is like a fight between the left and right hands.

The second is how to improve the efficiency of supply chain and the ability of logistics distribution.

Traditional retail logistics is a pfer warehouse mode, while online retail is a zero single distribution without fixed routes, which requires the entire supply chain to be improved, and input and cost are much higher.

The third problem is talent.

Starting from the end of 2011, the growth and development of the online retail industry is lagging behind. However, the current situation of business enterprises' crazy high salaries and talent scarcity is becoming more and more prominent.