Success Of Super Heavy Fashion Brands

At the beginning of last century, Italians

He lives in London and Paris.

The taste of clothes is gradually gained.

When he returned to Florence in 1921, he opened a shop specializing in high-end luggage accessories and equestrian supplies, selling exquisite leather products made by the best local craftsmen and marking GUCCI (GUCCI) on them.

In just a few years, the store attracted a group of customers with backgrounds at home and abroad.

This great success led Gucio Gucci to open the first branch in Rome in 1938.

After the end of World War II, due to the lack of raw materials, GUCCI designed a handbag with bamboo knob instead of leather handle in 1947, which is still a classic design.

By 50s, the red, green and red stripes from the horse's belly were used as accessories decoration patterns by GUCCI, thus becoming another logo design of the brand.

In 1953, GUCCI's brand reputation was in the ascendant.

This year, GUCCI Austria GUCCI died, and the company's New York branch opened in the same year. It marked GUCCI's attack on the global market.

In 60s, with the establishment of GUCCI London, Paris and Florida Palm Beach Branch, the Italy name brand, which represents fashion and taste, has gained a foothold in the world's most important market.

By the end of 60s, "GG" became GUCCI's brand logo.

In 1970, GUCCI's global expansion points to the Far East, and Hongkong and Tokyo have their own stores respectively.

In the early 80s, GUCCI's leadership was controlled by Maurizio GUCCI, but at that time, the internal disputes of GUCCI family affected the development of the company, and GUCCI's brand image began to decline.

In 1990, American Tom Ford joined GUCCI as the creative director of women's clothing.

His arrival heralded the beginning of GUCCI's revolutionary pformation.

In 1994, Tom Ford was appointed the creative director of GUCCI group. In March of next year, he launched the silk shirt, Ma Haimao jacket and velvet trousers that made her famous, creating a brand new image of modern, sexy and cool.

Tom Ford made great efforts to rectify GUCCI and pform the traditional brand into a new modern endorser, making GUCCI a fashion representative of the younger generation.

In the fashion of European and American luxury brand pformation in 90s, GUCCI is undoubtedly the most successful in redefining its position in the fashion industry.

Since 1994, GUCCI has been the most influential super heavy weight in the world.

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At the same time, it gradually began to turn the classic brand of France's Saint Laurent into a member of GUCCI group.

In 1997, GUCCI bought Severin Montres, a Swiss famous watch factory that has been working for 23 years, thus completely controlling its watch business.

In 1998, GUCCI was named "European enterprise" by the European Business News Alliance for its good strategic vision, management and financial operation.

In 1999, GUCCI formed a strategic alliance with retailers in Paris spring to pform itself from a single brand to a multi brand super fashion kingdom, thus becoming the largest fashion group in Italy.

Today, GUCCI stores are all over the world, involving clothing, leather goods, accessories, perfume and other products, and are highly sought after by fashion people all over the world.