What Related Knowledge Should The Exhibitors Have?

Although people's conditions are different, all successful exhibition personnel must have some common knowledge and ability.

In order to get the success of the exhibition, the exhibitors should master the following

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Relevant knowledge of the company

All exhibitors need to know some information about the company's history, goals, organization, policies and procedures. It is very important to understand the history and current mission of the company. These background knowledge helps the exhibitors to understand and accept the highest management values.

Exhibitors need to know how to act in the company system, and they should also understand company policies and procedures and their causes.

When the exhibitors understand these reasons, they can consciously abide by these rules and explain them better to the audience.

Knowledge of product knowledge and application.

They must know about exhibitors.

And master the different ways of using products.

Familiarity with product characteristics can start with written knowledge, so that it can be applied in practice to solve customer problems.

Now, a large number of product information is stored in the computer database, exhibitors can directly extract.

Many exhibitors took a laptop to attend the exhibition.

This allows exhibitors to send out any product information in the customer's office.

Competitor's product knowledge

Exhibitors should know their competitors' products just as they know their products, because they must compete with their competitors at the exhibition.

A detailed understanding of competing products enables exhibitors to design a product exhibiting demonstration system superior to their competitors.

Exhibition knowledge

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Knowledge of nature, classification, exhibition design, exhibition implementation and so on.

Customer knowledge

Under today's competitive environment, exhibitors must be guided by customers to succeed.

Therefore, they must understand the customer's business.

Each customer's priorities and problems are different, exhibitors must be able to identify them and make corresponding responses. For every enterprise, exhibitors usually have to pay assets with several different customers.

Exhibitors must understand all preferences of people who influence purchasing decisions.

Business practice knowledge

Many exhibitors are responsible for the profits of their respective regions.

And exhibitors often serve as consultants to customers.

Therefore, it is very important to understand the basic business practices behind the operation of our company and its clients.

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Relationship building skills

Many companies focus on developing long-term relationships with specific customers.

Exhibitors must carry out training in order to identify these customers and nurture their relationship with them.

Customer management and long term interest in the management of short-term exhibitors have different requirements for the activities of exhibitors.

They must work with customers, predict and identify problems, and find mutually beneficial solutions.

This requires a large degree of mutual openness, trust and commitment, which is hard to see in pactional marketing.

Team participation skills

Many exhibitors work in teams.

The skills required for team success are different from those that emphasize individual ability alone.

Therefore, we must pay attention to several elements in training: be aware of the needs of peers; accept the shortcomings of others; cooperate and share information; accept others' opinions with an open mind; place team success on personal success and so on.

Time management skills

Most exhibitors have great autonomy in managing their own regions.

They should not only allocate time to customers, but also allocate time in all aspects of their work, especially between exhibitors, services and administrative work.

Exhibitors should believe that the ineffective use of time will greatly reduce their effectiveness.

Computer assisted Exhibition

Many companies train participants to use software to allocate time for reception between customers, to schedule visits, and to deal with many management details, such as issuing orders, presenting visits logs and reports, design manuals and quotations.

Many exhibitors also use laptops as necessary tools for exhibiting.

As the effectiveness of exhibition activities is increasingly dependent on the use of computers, many companies are conducting training courses in computer application technology.

Exhibition skills

Exhibitors must learn skills and means of participation so that they can communicate effectively with customers and persuade customers.

Intellectual property and legal knowledge

In the work of exhibition plan, implementation and construction exhibition, the relevant regulations must be observed.

Construction related laws and regulations may include: building regulations, technical facilities regulations, booth construction regulations, and trade related laws and regulations, trade regulations, customs regulations, insurance regulations, copyright laws and regulations.